Twitter for newbies: Surviving in wild west of twitter
-
Upload
terry-rachwalski -
Category
Social Media
-
view
345 -
download
2
description
Transcript of Twitter for newbies: Surviving in wild west of twitter
It’s the Wild West Out There … 4 steps to surviving & earning the Twitter tin star
Terry Rachwalski, MBA, CMC @consultingmania
Get a map
Get your gear
Practice range
Tin star!
Surviving the
wild west
get a map
https://www.raremaps.com
Infographic courtesy Brickfish.com http://www.statisticbrain.com/twitter-statistics/
Mobile: 75% of monthly active users access via mobile
Twitter gets 70% of revenue from smart phones & tablets
Gold rush:
Fastest growing social
network
408m Q2 2012
485m Q4 2012
Active usage* grew
from 206m to 288m
users * used or contributed in the past month
Timely & timeless:
Instant
Events
Local info
Referral traffic
Funny memes
Parody accounts
Spam
Junk
Haters & worse
Get your gear
outfitters
Before you start
tweeting
or baking beans:
What is your purpose?
5 W
Time, tools
Policies
Authentic voice
Cultural/community
sensitivity
Short Name
Profile photo, header image 1252 x 626
Name, location, website (short URL)
Bio: 160 characters
Turn off notifications
Learn the code
)
RT re-tweet MRT modified retweet @ mentions DM Direct message
@ mentions partners/supporters Engage w/ local community
Themes: #followfriday
Use & follow hashtags – no more than 3 #yka
Use Bit.ly for URL shortener & to track your post clicks
Follow back unless they are unsavory
Do I care who follows me?
Don’t just push your blog/product: 10 to 1 rule
@consultingmania
Learn to
play nice
practice range
Dashboards
Hootsuite
Social Oomph
Tweetdeck
NEW! Twitter custom
timeline tool
(like Storify)
http://on.mash.to/1dB4
hPT
Other things dashboards can do: Schedule tweets
Private or public lists Search by location or boolean:
Apps like Trendspottr free
Hashtag & account
use…
don’t do this
And no
newsjacking
Spotting Spambots
big gun example: autodesk
Test: Google #AU2013
Oct 16
Nov. 11
get your tin star
Tin star activities Tweetchat like #HBRogue
http://tweetreports.com/twitter-chat-
schedule/
Twitterfall.com at events
Tintup.com
Contests
Offerpop
http://interactwive.com/
Tweetups
Incl employees
Ask for RTs
Put handle on print/Icon at top of site
ride with the cavalry
Lasoo some Apps Spam buster:
http://nurph.com/hbrogue#
Tweetreach
Followerwonk; find accts by their bio
Manageflitter: best time to tweet
Tweriod: when followers tweet
Twitdom: app store
Intweets: find twitter lists/channels
Vizify.com; Cool video
Gene Autry National files
http://bit.ly/19XGaej