Tweeting Moles? Social Media from the Grant Museum · 2019-02-11 · detective work event topics...
Transcript of Tweeting Moles? Social Media from the Grant Museum · 2019-02-11 · detective work event topics...
Tweeting Moles?
Social Media from the Grant Museum
Mark Carnall Curator Grant Museum of Zoology UCL
SMKE Workshop Social Media and the Museum 6th June 2013
All images © Grant Museum of Zoology, UCL unless otherwise stated
Museums and the adoption of the Web
Early adopters
Technophiles Media savvy
Guardian
Politicians
Middle classes
Young people
Academics
MLA start charging 150 quid for training courses
Museums
Marketing industry suck the soul out of it,
Libraries
Changing landscape- Think about the field you are in- managers aren’t consumers.
Social Media- Formats
• Twitter- Transitory, irreverant(?), topical
• Facebook- Badges and postcards
• Blogs- Long form, ‘publication’, CV(?)
• Flickr, Youtube & others- Hosting tool
Trailing, Legacy and B-roll content
Advantages
© Will and Mike Tuck
‘New Audiences’
Advantages
• People who can’t visit the museum.
• People who won’t visit the museum.
• People who should visit the museum.
• A way of discovering a museum through
social networks
• People who don’t see every activity you
do.
• Technophiles.
adoption Africa archaeology Asia Australian
fieldwork behind the scenes conservation day in
the life detective work event topics exhibition
exhibitions Extinction Fish Flinders Petrie from
the stores I found this... in the field in the news
Invertebrate Mammal Marine Marsupials
Micrarium museums Natural History Museum
object based teaching Outreach Petrie Petrie
Museum pop culture public engagement QRator
Reviews science shark Slade School of Fine Art
South America Specimen of the week Tasmania
Thylacine UCL Art Museum Underwhelming fossi
Reactivity + Range
Advantages
adoption Africa archaeology Asia Australian fieldwork behind the
scenes conservation day in the life detective work event topics
exhibition exhibitions Extinction Fish Flinders Petrie from the
stores I found this... in the field in the news Invertebrate
Mammal Marine Marsupials Micrarium museums Natural History Museum
object based teaching Outreach Petrie Petrie Museum pop culture
public engagement QRator Reviews science shark Slade School of
Fine Art South America Specimen of the week Tasmania Thylacine UCL Art
Museum Underwhelming fossil fish of the month upcoming exhibitions Western Australia
Advantages
Source: www.ucl.ac.uk
Promotion and Advocacy
Institutional Hazards
• What does your centre/department/university think
of social media?
• Is there a format you should adopt?
• Make sure you get crediting right.
• What kind of voice will you use?
• Are there other restrictions- personal information,
images.
• Minefield topics
• Moderation
Disadvantages
Frequency is King
Disadvantages
Disadvantages
Source: http://news.bbc.co.uk/1/hi/uk/4471607.stm
Disadvantages
Statistical bulletin: Internet Access Quarterly Update, Q4 2012
Office for National Statistics
Broadcasting
• Which channels should be direct marketing?
• Engagement & broadcasting?
• Authoritative voice
• Social media for social media’s sake
• Your opinion?
• Humour- It’s only museums..
Accessibility
• Putting stuff online = accessible to everybody
Disadvantages
• Content in English
• Requires a plugin
• 43 clicks to get to content
• Do you want to ‘reach’ everyone?
Treat your online audience as if you would any other
ones of your audiences! OBVS.
Feedback
• Tweeting moles