Tweeting from events

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TWEETING FROM EVENTS Frithjof Petscheleit August 29, 2013

description

My presentation to organizers of the Central Okanagan Volunteer Opportunities Fair in Kelowna, August 29th 2013

Transcript of Tweeting from events

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TWEETING FROM EVENTS

Frithjof PetscheleitAugust 29, 2013

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KCR Okanagan Volunteer Opportunities Fair

• Information for visitors• Motivation to come out• Promotion for the event• Involvement of Sponsors• Feature Participants

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Set up your Twitter account

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What’s the #hashtag?

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Where can people see your tweet?

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Let’s go

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What Twitter account to use?

Event / Organization

• Unified voice• Only need to follow

account• Building a following• How large is the

network?• Will you maintain it

between events?

Your own account

• Using existing network• If you talk about the

topic more often you will have your interest group following already

• Crucial to use the #hashtag

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• Make sure you have a clear custom image1

• Make sure you have a bio2

• Turn off sharing to other networks!3

Set up your own Twitter account

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Set up your Twitter Profile

@yourname– Short– Unique– Try to stay away from Numbers and _– Branding– Easy to type– Easy to remember

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Set up your Twitter Profile

• Avatar– Image size 81 x 81 pixel– Clear head shot– Square Logo– Branding– No .gif wiggly pictures– No dogs, kids, trees……

Many people remember you by your Avatar rather than your name!

Don’t change too often!

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What to Say?

• Focus on conversations• @mentions are like

email addresses• Listen and learn• Share (RT)• Build relationships

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What to tweet?

• Pictures• Results• Stories• Impressions• Spectators• Weather…..

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Include!

• Include @mentions if you can– (google: name, last name twitter)

• @mention Sponsors especially if you see their logo

• @mention spectators that are tweeting to encourage them to use the #hashtag

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What is a #hashtag?• Hashtags create links to

pull a topic together• Users can save and

follow a #hashtag stream

• Only messages with the correct #hashtag appear in the stream

• Analytics available

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Don’t• Link Facebook and

Twitter• Auto – DM!• Only tweet once• Tweet only a link• Send out the same

message and link to many

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Helpful Tools• Tweetchat

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Where can people see the stream?

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Summary

• Use #hashtag• @mention • Pictures are great!• Don’t forget sponsors and spectators

• Have FUN!

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QUESTIONS?

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