Tweeting 9-5: What a Way to Make a Living

The Daily RoutineOf a Slightly Insane

Social Marketing Manager

Chrystie Corns – Social Marketing Manager at WHERE.com

Chrystie CornsSocial Media Marketing Manager @ WHERE.com

Fun Facts:1st Social Networking site: Makeoutclub in 20001st Blog was on Diaryland in 2001

WHERE™ is a location-based application chock-full of widgets that deliver essential information about what's around you. Are you looking for the hottest restaurants, jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up? Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.

Social media isn't just about big networkslike Facebook and MySpace, it's about brands having conversations.

- Lloyd Salmons

What is Social Media Marketing?What is Social Media Marketing?

• Research• Strategize• Content Production• Social Networking• SEO• Customer Service

What do I do all day?

SEO is the Most Important

You Can’t Beat Free Traffic!

A Quick Note:A Quick Note:

Research, Research, Research

Where to Start Your Research

Industry Research

• What is acceptable?• Is anyone in the industry online?• What has been tried?• Who has succeeded?

Industry ResearchIndustry Research

What is my competition doing online?

What kind of Press are they attracting?

Are they perceived in a pleasant light?

Are they well received by public?

Competitive ResearchCompetitive Research

• Who is my target market?• Where do they hang out

online?• Do they read blogs?• How do they want to be

interacted with?• Are they content

producers or passive readers?

Customer ResearchCustomer Research

Now what?

Strategy SessionStrategy Session

Get more eyeballsin the sales funnel

GoalsPersonalityPlan

Personality

Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava

• Create• Network• Listen• More Research• More Strategy• Rinse and Repeat

PlanPlan

Think like a publisher, not a marketer.

- David Meerman Scott

WritingBlogsMicroblogsArticlesPress ReleasesE-BooksNewsletters

You are what you writeYou are what you write

MultiMedia

• Webinars• Podcasts• Videos• Photos• Video Comments

Promote It!

• Tweet the link• Stumble, Delicious, Digg & Reddit the Link• Post the link on Facebook, MySpace &

LinkedIn• Get your friends to spread the link

Track the Cr@p out of it

• Where are they coming from?• How long are they staying?• Are they leaving comments?• Is it being shared?• Who’s linking to it?

Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on...

- Doug Ross

Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on...

- Doug Ross

Social Networking

• Be Authentic• Be Transparent• Use your business voice• Engage• Learn• Have Fun

The Rules of Engagement

• Fan Page for Company• Group for the Industry• Update your Status• Create Events• Upload Images

• Corporate Account• Personal Account• Fill in profile• Have meaningful conversations• Customer Service

• Fill in Profile• Network with others• Join Groups• Ask Questions• Answer Questions

Niche Sites & Forums

Are you listeningto your

customers?

Listening Tools

• Google Alerts• Technorati • Twitter• Social Median• Backtype

• They’ve paid you a Compliment• Valid Customer Service Issue• If information is incorrect• If you have something of value to offer

RESPONDRESPOND

When NOT to Respond

• Trolls are attacking your product/ service• Never attack competitors• Never pretend to be someone you are not

DO NOT RESPONDDO NOT RESPOND

Now what?

Product DevelopmentCross promoteResolve Customer Issues

You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000

- Chris Brogan

Recommended Reading

Thank you for Having Me

Twitter: @ccmaineEmail: chrystiecorns@gmail.comLinkedIn: www.linkedin.com/in/chrystiecorns

Or just……GOOGLE ME!

Photo Credits• 4 – http://www.flickr/com/photos/leoreynolds• 6 - http://www.flickr/com/photos/laughingsquid• 8 – http://www.flickr/com/photos/gaetanlee• 9 – http://www.flickr/com/photos/dunechaser• 10 – http://www.flickr/com/photos/freezelight• 12 – http://www.Hubspot.com• 13 – http://www.flickr/com/photos/akirsa• 15 - http://www.flickr/com/photos/roadsidepictures• 17 – http://www.flickr/com/photos/ayumiphotography• 18 – http://www.flickr/com/photos/confusedvision• 22 - http://www.flickr/com/photos/dougross• 23 – http://www.flickr/com/photos/mandymaarten• 28 – http://www.flickr/com/photos/niclindh• 36 - http://www.flickr/com/photos/marcus vegas