TV Connect 2013 - Multi-network Forum - Aertv
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Transcript of TV Connect 2013 - Multi-network Forum - Aertv
#multinetwork #TVConnect
The Art of Delivering Alternative TV
Philippe BrodeurDirector, AertvMagnet Networks
Diagram Speaker Slide
#multinetwork #TVConnect
Philippe Brodeur
Who Brought Their TV Today?
#multinetwork #TVConnect
What is a TV?
70-85% of data traffic to mobiles will be
video by 2017
Source: Depends who you read
#multinetwork #TVConnect
Diagram Speaker Slide
#multinetwork #TVConnect
Magnet – Ireland’s fastest ISP
#multinetwork #TVConnect
Hibernia Networks
#multinetwork #TVConnect
The Story of “Overcast” TV
Once upon a time…
Technology changed
Consumer behaviour changed
Business models changed
…the end.
#multinetwork #TVConnect
Ad Funded Business Model
#multinetwork #TVConnect
Start with a strategy for a digital world – NOT a digital strategy
#multinetwork #TVConnect
The Slide No One Wants to Show You
#multinetwork #TVConnect
Rule #1 - Best screen NOT 2 screens
12
Rule #2 – 3 Types of Revenues
1. Advertising
2. Subscription
3. Transactional
#multinetwork #TVConnect
Content Revenues are Exploding
#multinetwork #TVConnect
Rule #3 – Zero One Cost - Content?
#multinetwork #TVConnect
Rule #4 – Diversify Revenues
Aertv has 3 Important relationships
1. Consumers
2. Broadcasters/publishers
3. Advertisers
#multinetwork #TVConnect
Ireland’s Favourite Place to Watch Online TV
16 Irish Channels RTÉ One, RTÉ Two, TV3, 3e, TG4…Premium channels Aertv Plus for just €5.99 /monthGenre Channels Sports, Travel, Music, Movies, Live + MoreMobile TV Live on your phone, tablet or PCSocial TV Facebook & Twitter Integration
What is Aertv?
17#multinetwork #TVConnect