Download - TV Connect 2013 - Multi-network Forum - Aertv

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The Art of Delivering Alternative TV

Philippe BrodeurDirector, AertvMagnet Networks

Diagram Speaker Slide


Philippe Brodeur

Who Brought Their TV Today?


What is a TV?

70-85% of data traffic to mobiles will be

video by 2017

Source: Depends who you read


Diagram Speaker Slide


Magnet – Ireland’s fastest ISP


Hibernia Networks


The Story of “Overcast” TV

Once upon a time…

Technology changed

Consumer behaviour changed

Business models changed

…the end.


Ad Funded Business Model


Start with a strategy for a digital world – NOT a digital strategy


The Slide No One Wants to Show You


Rule #1 - Best screen NOT 2 screens

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Rule #2 – 3 Types of Revenues

1. Advertising

2. Subscription

3. Transactional


Content Revenues are Exploding


Rule #3 – Zero One Cost - Content?


Rule #4 – Diversify Revenues

Aertv has 3 Important relationships

1. Consumers

2. Broadcasters/publishers

3. Advertisers


Ireland’s Favourite Place to Watch Online TV

16 Irish Channels RTÉ One, RTÉ Two, TV3, 3e, TG4…Premium channels Aertv Plus for just €5.99 /monthGenre Channels Sports, Travel, Music, Movies, Live + MoreMobile TV Live on your phone, tablet or PCSocial TV Facebook & Twitter Integration

What is Aertv?

17#multinetwork #TVConnect


Thank You

[email protected]@philippebrodeur

mailto:[email protected]

http://www.aertv.ie/

https://twitter.com/PhilippeBrodeur