Turkey2016

Turkey 20160

Turkey 2016Turkey 2016

Turkey 20161

Content

Country Overview

Demographics

Politics

Economics

Business & Trade

Consumption

Media

Culture & Tourism

Turkey 20162

Remarks

This presentation is being prepared since 2001 on voluntary basis by Markam, to help some

local companies in their global business relations. It is not for sale.

The numbers are collected from open sources. No private information included. Therefore

Markam do not accept any responsibility for the facts & figures presented here.

This is a marketing oriented presentation and best suited to the consumer goods companies.

May not be suitable for finance institutions, NGO’s or secret services. Sorry for that .

I’d like to thank to Markam team for this work. And special thanks to Dilek Aykanat, Ece

Mergan and our summer trainee Cem Oyman for 2016 version of our traditional

presentation.

Güven Borça – Founder

Turkey 20163

Country Overview

Turkey 20164

Country Overview

Formal Name: Republic of Turkey

Short Form: Turkey

Terms for Citizens : Turk(s)

Capital: Ankara

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Geography

Area Total: 780,580 sq.km Land: 770,670 sq km Water: 9,820 sq km

Turkey 20166

Borders

Land Boundaries: 2816 km

Border Countries:

Syria (900 km), Iran (534km), Iraq (367 km), Greece (206 km), Georgia (273 km),

Bulgaria (223 km), Azerbaijan (17 km), Armenia (311km)

Coastline: 7200 km

Black Sea in the North

The Mediterranean in the south and

The Aegean Sea in the west

In the northwest the Sea of Marmara(Internal)

Source: Factbook

Turkey 20167

Turkey With Border Countries

Turkey 20168

Terrain Features

Mostly mountains, narrow coastal plain, high central plateu (Anatolia)

Turkey is a land of mountains, streams, lakes, green plains and thick forests

Taurus Mountains Kaçkar Mountains

Turkey 20169

Climate

Periphery of Turkey has Mediterranean climate with cool, rainy winters and hot, moderatelydry summers.

Interior, shielded from Mediterranean influences by mountains, has continental climate with

cold winters and dry, hot summers.

Eastern mountainous area has inhospitable climate, with hot, extremely dry summers and

bitter winters.

Rainfall varies, ranging from annual average of more than 2,500 millimeters on

eastern Black Sea coast, to less than 250 millimeters in central plateau area

Turkey 201610

Natural Resources

Antimony

Coal

Chromium

Mercury

Copper

Boron

Sulphur

Iron Ores

Hydropower

Arable Land

Turkey 201611

Turkey’s Renewable Energy Potential

Hydraulic: 70 Billion kWs

Wind: 110 Billion kWs

Geothermic: 16 Billion kWs

Solar: 400 Billion kWs

Local Lignite: 110 Billion kWs

Biomass: 35 Billion kWs

Total: 741 Billion kWs

2015 Turkey’s total electric consumption: 264 Billion kWs

Turkey’s potential renewable electric sources are enough to meet the Turkey’s current

demand 3 times. (Source: Oğuz Türkyılmaz, Chamber of Mechanical Engineers, Energy Politics Group President)

Turkey 201612

Istanbul: City in the crossroads

Population: 14,657,434

Source: Turkish Statistical Institute

Turkey 201613

Demographics

Turkey 201614

Population

78,741,053 (2015) (18th in the world*)

0-14 years: 24% (male 9,695,191/female 9,191,029 )

15-64 years: 67,8% (male 26,972,558/female 26,387,036)

65-85+ years: 8,2% (male 2,843,442/female 3,651,797)


Turkey 201615

Turkey Population Density Map

Prepared by cografyaharita.com with Turkish Statistical Institute data Not commercially viable

Turkey 201616

Estimated Population

70 000 000

75 000 000

80 000 000

85 000 000

90 000 000

95 000 000

2000 2010 2020 2030 2040 2050 2060 2070 2080

Turkey Population Projection


2016 2025 2035 2045 2050 2055 2065 2075

76.965.645,00 85.569.125,00 90.680.302,00 93.175.281,00 93.475.575,00 93.277.765,00 91.800.361,00 89.172.088,00

Turkey 201617

Current and Projected Population by Age and Sex (in thousands)

Turkey 201618

Population Growth Rate Estimations

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Seri 1 11,6 11,1 10,8 10,5 10,2 9,9 9,7 9,4 9,1 8,8 8,6

0,0

2,0

4,0

6,0

8,0

10,0

12,0

14,0

Gro

wth

Rat

e(%

)

Population Growth Rate Estimations


Turkey 201619

Labor Participation Rate, Total (% of total population ages 15+)

Source:worldbank

Turkey 201620

Sectoral Distribution of Employment (2016 March)


Agricultre19%

Industry27%

Services54%

Sectoral Employment 2016 March

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Sectoral Employment and Demographic Trends - Agriculture

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Seri 1 29,5 22,6 22 22,1 21,6 22,4 22,799999 22,200001 21,6 19,700001

0

5

10

15

20

25

30

35

% O

F TO

TAL

EMP

LOYM

ENT

AGRICULTURE

Source:worldbank

Turkey 201622

Sectoral Employment and Demographic Trends-Industry

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Seri 1 24,799999 27,4 27,299999 27,4 25,9 26,799999 27,1 26,6 27 28,4

22

23

24

25

26

27

28

29

% O

F TO

TAL

EMP

LOYM

ENT

INDUSTRY

Source:worldbank

Turkey 201623

Sectoral Employment and Demographic Trends-Services

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Seri 1 45,799999 50,099998 50,700001 50,400002 52,599998 50,799999 50,099998 51,200001 51,5 51,900002

42

44

46

48

50

52

54

% o

f To

tal E

mp

loym

ent

SERVICES

Source:worldbank

Turkey 201624

Socio Economic Class (SEC) 2012

ABC1 Total A B C1 C2 D E

34% Base 4% 9% 22% 29% 28% 9%

39% Urban 5% 10% 24% 31% 22% 8%

14% Rural 1% 2% 11% 22% 52% 12%

Turkey 201625

Income Level - Satisfaction (2015)

% of people feeling satisfied, netural etc. about their income level

0 - 1 264 1 265 - 1 814 1 815 - 2 540 2 541 - 3 721 3 722 +

Very Unsatisfied 12,2 6,6 4,4 4,3 1,4

Unsatisfied 41,0 32,7 29,0 24,8 16,8

Neutral 21,2 22,1 24,2 22,5 24,9

Satisfied 25,3 37,8 40,0 46,4 53,7

Very Satisfied 0,4 0,8 2,4 2,0 3,3

0,0

20,0

40,0

60,0

80,0

100,0

120,0

%


Turkey 201626

Income Level - Difficulty of meeting the needs (2015)

% of people thinking that it is easy, normal etc. to meet their needs in their income level

0 - 1 264 1 265 - 1 814 1 815 - 2 540 2 541 - 3 721 3 722 +

Very Easy 0,2 0,7 0,5 1,8 6,7

Easy 6,5 10,8 13,6 20,5 28,3

Normal 27,2 40,5 44,9 41,9 43,2

Difficult 47,3 37,4 33,9 28,0 19,4

Very Difficult 18,8 10,6 7,1 7,8 2,4

0,0

20,0

40,0

60,0

80,0

100,0

120,0

%


Turkey 201627

Religion

Muslims: 99.8% (Mostly Sunni)

Other: 0.2% (Christian and Jews)

Source: Factbook

Turkey 201628

Languages

Turkish is the official language

Second most spoken language is Kurdish and third is Arabic

Almost all educated Turks have command of a foreign language

English is the dominant language for international business

German and French also spoken

Turkish (official) - 82%

Kurdish - 17%

Arabic , Armenian, Greek

Turkey 201629

Education 2015 (Age: +15)

PHD0%

High School and Equivalent Vacational Schools

22%

Able To Read&Write Yet Uneducated

6%

Unable To Read&Write4%

Mid School and Equivalent Vacational

Schools11%

Masters1%

University14%

Primary School26%

Primary Education16%

Percentage of educatıon levels completed lastly

PHDHigh School and Equivalent Vacational SchoolsAble To Read&Write Yet UneducatedUnable To Read&WriteMid School and Equivalent Vacational SchoolsMasters


Turkey 201630

Politics

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Government

Founder: Mustafa Kemal ATATÜRK

Capital: Ankara

Government Type: Democratic Secular Republic

President: Recep Tayyip Erdoğan

Prime Minister: Binali Yıldırım

Minister of Foreign Affairs: Mevlüt Çavuşoğlu

65th Government

Turkey 201632

Government

Administrative Divisions : 81 cities

Independence: 29 October 1923

Suffrage: At the age of 18

Legislative branch: Grand National Assembly of Turkey (TBMM)

Judicial Branch: Constitutional Court, Court of Appeals

Turkey 201633

Parliament

The Turkish Grand National Assembly (TGNA) is a one-chamber parliament

Composed of 550 deputies. Elections are based on proportional representation subject to a national threshold of 10%.

Elections take place every 5 years. The TGNA, as well as the President, can decide to hold new elections before the

period of time is completed. Only if 5% of the total number of seats are vacated (death, resignation, etc.) an intermediary

election is held.

MPs are elected by party list, drawn up by absolute discretionary power of party leaders.

Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity.

After two years as MP, they get lifelong privileges.

The TGNA works in the form of commissions which prepare legislation etc.

The TGNA legislates, supervises the Council of Ministers, adopts the budget. It decides on declaring war, martial law or

emergency rule; it approves international agreements, general or special amnesties.

The laws passed by the TGNA are promulgated by the President within 15 days.

The President may refer the law back to the Assembly for reconsideration.

The President of the Republic select via referandum (Note: Erdogan is the first president select via referendum).

Turkey 201634

Distribution of Seats in the Parliament

Name # of Seats

AKP 317

CHP 133

HDP 50

MHP 40

Independent 1

Total 550

Turkey 201635

Military

Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command (includes

Naval Air and Naval Infantry), Air Force, Coast Guard Command, Gendarmerie (Jandarma)

Military Age : At the age of 20

Active Soldiers: 518.166 (*)

Defense Budget: 22.6 Billion $(***)

Percent of GDP: 2.29 %(**)** Source: FactBook*www.tsk.tr

* * *SIPRI Military Expenduture 2014 Report

Turkey 201636

Economics

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Country List Based On GDP 2015

Source:data.worldbank

Ranking Economy (millions of US dollars)

1 United States 17.946.996

2 China 10.866.444

3 Japan 4.123.258

4 Germany 3.355.772

5 United Kingdom 2.848.755

6 France 2.421.682

7 India 2.073.543

8 Italy 1.814.763

9 Brazil 1.774.725

10 Canada 1.550.537

11 Korea, Rep. 1.377.873

12 Australia 1.339.539

13 Russian Federation 1.326.015

14 Spain 1.199.057

15 Mexico 1.144.331

16 Indonesia 861.934

17 Netherlands 752.547

18 Turkey 718.221

19 Switzerland 664.738

20 Saudi Arabia 646.002

Turkey 201638

Main Economic Indicators

2014 2015 Source

GDP (Billion $/current prices) 799 720 Turkey Statistical Institute(TSI)

GDP Growth Rate (%) 3 4 TSI

GDP Per Capita (PPP)($) 19.900 20.400 Factbook.cia

FDI Inflow (Billion $) 12,5 16,8 Data.worldbank

FDI Outflow (Billion $)- -

Unemployment (%) 9,9 10,3 TSI

Consumer Price Inflation (%) 8,2 8,8 TSI

Export (billion $) 157,6 143,8 TSI

Import (billion $) 242 207 TSI

External Debt (billion $) 402 398 Hazine.gov.tr

Turkey 201639

Gross Domestic Product

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

GDP (000 000 $) 481 497 526 429 648 754 742 094 616 703 731 608 773 980 786 283 823 044 799 370

GDP Per Capita in current, PPPs

11 394 12 905 13 896 15 021 14.491 16.012 17.692 18 437 19 156 19 610

GDP Per Capita Growth Rate in current, PPPs

12,1 13,3 7,7 8,1 -3,5 10,5 10,5 4,2 3,9 2,4


Turkey 201640

GDP by Main Sectors


Billions Of TL 2011 2012 2013 2014 2015

Agriculture 103 111 116 124 148

Industry 316 336 370 421 457

Services 730 814 903 1009 1120

FISIM 17 22 25 25 29

Taxes & Subsidies 164 176 204 218 256

Turkey 201641

Sectoral Contribution to GDP (2015)

7%

23%

56%

1%

13%

Agriculture

Industry

Services

Financial intermediation servicesindirectly measured

Taxes-Subsidies


Turkey 201642

Sectoral Contribution to GDP (2015)

-

50.000.000,00

100.000.000,00

150.000.000,00

200.000.000,00

250.000.000,00

300.000.000,00

350.000.000,00

Contibution to GDP by Sector(TL)


Share of Top Sectors in GDP

Manufacturing 16%

Taxes-Subsidies 14%

Transportation and Storing 12%

Wholesale and Retail Trade 12%

Real estate activities 10%

Turkey 201643

GDP Growth By Sectors (2011-2015)

-

100.000.000,00

200.000.000,00

300.000.000,00

400.000.000,00

2010201120122013201420152016

100.000.000,00

115.000.000,00

130.000.000,00 145.000.000,00

160.000.000,00

2010 2011 2012 2013 2014 2015 2016

Agriculture, Forestry and Fishing

20.000.000,00

24.000.000,00

28.000.000,00

32.000.000,00

2010 2011 2012 2013 2014 2015 2016

Electricity, gas, steam and air conditioning supply

50.000.000,00

60.000.000,00

70.000.000,00

80.000.000,00

90.000.000,00

2010 2011 2012 2013 2014 2015 2016

Construction


Manufacturing

Turkey 201644


150.000.000,00

180.000.000,00

210.000.000,00

240.000.000,00

2010 2011 2012 2013 2014 2015 2016

Wholesale and Retail Trade

140.000.000,00

170.000.000,00

200.000.000,00

230.000.000,00

260.000.000,00

2010 2011 2012 2013 2014 2015 2016

Transportation and Storing

120.000.000,00

145.000.000,00

170.000.000,00

195.000.000,00

2010 2011 2012 2013 2014 2015 2016

Real Estate Activities

40.000.000,00

50.000.000,00

60.000.000,00

70.000.000,00

80.000.000,00

2010 2011 2012 2013 2014 2015 2016

Education


Turkey 201645


15.000.000,00

20.000.000,00

25.000.000,00

30.000.000,00

35.000.000,00

2010 2011 2012 2013 2014 2015 2016

Financial intermediation services indirectly measured

15.000.000,00

20.000.000,00

25.000.000,00

30.000.000,00

35.000.000,00

2010 2011 2012 2013 2014 2015 2016

Human health and social work activities


Turkey 201646

GDP Growth Rate

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

GDP Growth Rate(Annual %) 8,40 6,89 4,67 0,66 -4,83 9,16 8,77 2,13 4,19 3,02 3,98

-6,00

-4,00

-2,00

0,00

2,00

4,00

6,00

8,00

10,00

GDP GROWTH RATE(ANNUAL %)

Source: data.worldbank

Turkey 201647

GDP (TL/2011-2015)

1.200.000.000

1.300.000.000

1.400.000.000

1.500.000.000

1.600.000.000

1.700.000.000

1.800.000.000

1.900.000.000

2.000.000.000

2010 2011 2012 2013 2014 2015 2016

GDP


Turkey 201648

Consumer Price Index

0,0

500,0

1000,0

1500,0

2000,0

2500,0

3000,0

3500,0

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

CPI

CPI


Turkey 201649

Inflation By Years

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Inflation 0,80 0,99 0,70 0,69 0,39 0,69 0,30 0,13 0,09 0,08 0,10 0,08 0,10 0,07 0,06 0,10 0,06 0,07 0,08 0,09

0,00

0,20

0,40

0,60

0,80

1,00

1,20

Infl

atio

n

INFLATION

Source: http://www.inflation.eu/inflation-rates/turkey/historic-inflation/cpi-inflation-turkey.aspx

Turkey 201650

Business & Trade

Turkey 201651

Milestones of Turkey’s Integration with EU

1949: Membership to the Council of Europe

1952: Membership to NATO

1963: Associate membership to the EEC

1987: Application for full membership to the EC

1995: Customs Union with the EU

1999: Recognition as Candidate for EU accession

Laeken Summit held in December 2001 had important implications for the membership process of Turkey

At the Copenhagen Summit held on December 12, 2002, EU submitted December 2004 as a conditional

date for Turkey to begin accession negotiations

In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with

Turkey on 03 October 2005

2016: Turkey and EU reach an agreement with Syrian migrant deal. The agreement covers developments in

some areas such as visa restrictions, financal aid, re-energised Turkey membership.

Turkey 201652

2015 Exports by Sector (Billion $)

Mining 3,9 %2,7

Note: Information has taken from Turkey Export Office.Amount of export that is not reported to TEO: 10 Billion $ / 7%

Total Exports:143.73 $Billion

Agriculture 20,8 14,50%

Cereals, pulses and oilseeds

6,1 4,30%

Fresh Fruits and Vegetables

2 1,50%

Fruit and VegetableProducts

1,32 0,90%

Dried Fruits and Products 1,34 0,90%

Nuts and Products 2,83 2%

Olive and Olive Oil 0,19 0,10%

Tobacco And Products 0,92 0,60%

Foliage Plant 0,08 0,10%

Fisheries and Animal Products

1,81 1,30%

Furniture, Paper & Forest Products

4 2,80%

Industry 109 75,80%

Textile 7,95 5,50%

Leather 1,45 1%

Carpet 2 1,40%

Chemicals 15 10,70%

Apparel and clothing 16,97 11,80%

Automotive 21,15 14,70%

Ships and Yachts 1 0,70%

Electric-Electronics and service 10,5 7,30%

Machinery 5,5 3,80%

Iron & Other Metals 6,23 4,30%

Steel 9,9 6,90%

Glass Ceramic Cement and Soil Products

2,75 1,90%

Jewelry 2,65 1,80%

Defense & Aerospace 1,65 1,20%

HVAC&R Industry 3,65 2,50%

Other 0,1 0,10%

Turkey 201653

2015 Imports By Sector (Billion $ & Share)

Capital Goods 34.9 %16,8

Capital Goods(ExceptTransportations

Vehicles)28,5 13,7%

Transportation Vehicles Incidental To

Industry6,38 3%

Others: 0,4 Billion $ / 0,2%

Total Import : 207,2 Billions $


Consumption Goods 28,5 13,80%

Automobiles 9,2 4,40%

Durable consumption goods

3,76 1,80%

Semi-durableconsumption goods

6,28 3%

Non-durableconsumption goods

5,26 2,50%

Unprocessed of food and beverages

1 0,50%

Processed of food and beverages

1,9 0,90%

Gasoline 0,8 0,40%

Transportation vehicles not incidental

to industry0,3 0,10%

Intermediate Goods 143,29 69%

Unprocessed materials incidental to industry

9,3 4,50%

Processed materials incidental to industry

68 32%

Unprocessed fuels andoils

2,9 1,40%

Parts of investment goods

11,4 5,50%

Parts of transportation vehicles

12 5,80%

Unprocessed materials of food and beverages

3,45 1,60%

Processed materials of food and beverages

2,39 1,10%

Processed fuels and oils 10,2 5%

Confidential data 23 11%

Turkey 201654

Main Industries

Textile

Construction

Food

Automotive

Energy and Renewables

Mining (Coal, chromite, copper, boron) & Metal

Petroleum

Lumber

Paper

Cement, Glass and Ceramics

Turkey 201655

Main Agriculture Products

Cotton

Grain

Olives

Tobacco

Sugar Beets

Legumes

Citrus

Livestock

Tea

Turkey 201656

International Trade Top 20 Countries 2015 (Billion $)


Export

1 Germany 13,42

2 England 10,56

3 Iraq 8,55

4 Italy 6,89

5 USA 6,4

6 France 5,85

7 Switzerland 5,68

8 Spain 4,74

9 UAE 4,68

10 Iran 3,66

11 Russia 3,59

12 Saudi Arabia 3,47

13 Holland 3,15

14 Egypt 3,12

15 Romania 2,82

16 Israil 2,7

17 Belgium 2,56

18 China 2,41

19 Poland 2,33

20 Azerbeijan 1,9

Import

1 China 24,87

2 Germany 21,35

3 Russia 20,4

4 USA 11,13

5 Italy 10,64

6 France 7,58

7 South Korea 7,06

8 Iran 6,1

9 India 5,61

10 Spain 5,59

11 England 5,54

12 Ukraine 3,45

13 Belgium 3,15

14 Japan 3,14

15 Poland 2,98

16 Holland 2,91

17 Romania 2,6

18 Switzerland 2,45

19 Bulgaria 2,25

20 Czech Republic 2,22

Turkey 201657

Exports – Commodities & Partners

Apparel

Foodstuffs

Textiles

Metal

Manufacturers

Transport Equipment

Source: Factbook

Country Shares In Total

Exports

Germany 9,30%

England 7,30%

Iraq 5,90%

Italy 4,80%

USA 4,50%

Turkey 201658

Imports – Commodities & Partners

Machinery

Chemicals

Semi-finished goods

Fuels

Transport Equipment

Source: Factbook

Country Shares In Total

Imports

China 12%

Germany 10,30%

Russia 9,90%

USA 5,40%

Italy 5,10%

Turkey 201659

Borsa Istanbul (Former Istanbul Stock Exchange)

ISE was founded on December 26, 1985

Only stock exchange in Turkey

Non-profit government organisation

National Traded Market Value is 168.3

Billion $ (Value of the Top 100 Companies

in Borsa İstanbul).

Turkey 201660

Export & Import Amounts By Year ($ Billions)

0,00

50,00

100,00

150,00

200,00

250,00

300,00

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 (r)

Exports & Imports By Years (2005-2015)

Export Import


Turkey 201661

Consumption

Turkey 201662

Consumption Percentages By Major Cities (2012-2014)


Istanbul Ankara IzmirIstanbul over

TurkeyTotal consumption expenditure 100 100 100 24,5

Food and non-alcoholic beverages 16,1 16,5 17,8 20,1

Alcoholic beverages, cigarette and tobacco 3,7 3,6 4,9 21,5

Clothing and footwear 4,9 5 4,8 23,2

Housing and rent 28,9 26,2 27,7 27,8

Furniture, houses appliances and home care services

5,9 6,7 6,8 21,8

Health 2,3 1,8 2 22,8

Transportation 16,1 18,7 16,4 22,9

Communication 4 4 4 25,1

Entertainment and culture 3,4 3,5 3,5 26,4

Education services 3,2 3,3 2,2 34,4

Restaurants and hotels 7,2 6,5 6,4 29,6

Various good and services 4,2 4,1 3,6 24,4

Turkey 201663

Consumption By Year


Year 2013 2014(2) Change

Total 100 100 -

Food and non-alcoholic beverages 19,87 19,71 -0,80%

Alcoholic beverages, cigaratte and tobacco 4,24 4,24 0,00%

Clothing and footwear 5,28 5,1 -3,40%

Housing and rent 24,95 24,76 -0,80%

Furniture, houses appliances and home care services 6,55 6,75 3,10%

Health 2,06 2,12 2,90%

Transportation 17,44 17,82 2,20%

Communication 3,98 3,74 -6,00%

Entertainment and culture 3,07 3,04 -1,00%

Educational services 2,35 2,4 2,10%

Restaurant and hotels 5,89 6,03 2,40%

Various good and services 4,32 4,29 -0,70%

Turkey 201664

Consumption

0,00

5,00

10,00

15,00

20,00

25,00

30,00

2013

2014(2)


Turkey 201665

Shopping Malls (Current and Projected)1

2

26

4

34

5

36

9

44

3

44

8

1995 2011 2014 2016 2017 2018

Numbers Of Shopping Malls

20

,6

10

5,9

11

9 13

2

2009 2016 2017 2018

Endorsement (bilion TL)

Leasable Retail Area in Shopping Malls

2009 3.093.46 m²

2016 7614629 m²

2015 10.909. 365 m²71%

29%

LEASABLE RETAIL AREA

Local Investor Foreign Investor

Sources; perakende.org / ‘Akademetre Shopping Malls 2016-1028 Projection’ research results

Turkey 201666

Consumption

24.5% of the total consumption expenditure made by households in Istanbul

Aegean Coast is in the second place with rate 14.6%

Followed by the Mediterranean region with a rate of 12%


Turkey 201667

Turkey Transportation Sector Statistics(2014)


Turkish Transportation Sector AnalysisRailway

Length of High-Speed Line(KM) 1.213

Passenger Traffic in High-speed (passenger - km)(103 ) 1.555.000

Length of Conventional Line 8.737

Sea

Materials Handled(tons) 766.000.000

Passenger Traffic 161.000.000

Road

Length of Provincial and State Roads 65.909

Length of Motorways 2.155

Number of Vehicles(Year:2016) 19.994.472

Passenger Traffic(passenger-km; domestic) 276.073.000.000

Air

Domestic Passengers 85.416.166

International Passengers 80.304.068

Freight data covers cargo, post and baggage handled 2.893.000

Turkey 201668

Technology Usage

10 000 000

20 000 000

30 000 000

40 000 000

50 000 000

60 000 000

70 000 000

80 000 000

2004 2006 2008 2010 2012 2014 2016

# of Mobile Phone & Internet Subscribers

Number of mobile phone subscribers Number of internet subscribers


Turkey 201669

Media

Turkey 201670

Total Advertisement Spendings

4500

5000

5500

6000

6500

7000

2012 2013 2014 2015 2016

Mill

ion

so

f TL

Total Ad Spendings

Total

Source :Turkish Association of Advertising Agencies

Turkey 201671

Media Consumption

TV Newspaper Internet Outdoor Radio Magazine Cinema

2014 81% 49% 48% 35% 20% 13% 7%

2015 77% 44% 49% 30% 15% 12% 7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Media Consumption By Channels

Source: http://www.connectedvivaki.com/turkiyede-medya-tuketim-trendleri-infografik/

Turkey 201672

Media Consumption Profile (2015)


ChannelsBy Sex By Age By SEC

Male Female 15-24 25-34 35-44 45-54 55+ AB C1 C2 DE

TV 49% 51% 21% 24% 20% 16% 20% 14% 22% 33% 31%

Newspaper 59% 41% 20% 23% 22% 16% 20% 19% 25% 31% 25%

Outdoor 61% 39% 26% 24% 21% 14% 15% 20% 23% 33% 25%

Radio 52% 48% 23% 25% 22% 15% 16% 19% 24% 32% 25%

Magazine 48% 52% 32% 25% 21% 12% 11% 28% 23% 27% 22%

Cinema 59% 41% 44% 25% 14% 10% 7% 30% 23% 27% 20%

Turkey 201673

Ad Spendings Variety

Source :Turkish Association of Advertising Agencies

TV Newspaper Magazine Outdoor Radio Cinema Internet

2013 2908 1037 102 348 133 57 495

2014 3052 1015 103 385 136 62 1182

2015 3270 995 99 415 140 71 1484

0

500

1000

1500

2000

2500

3000

3500

Mill

ion

s o

f TL

Ad Spendings Variety

Turkey 201674

Top 10 Advertisers - 2014

Turkcell Unilever Vodafone Ulker Ttnet Coca Avea Garanti Benckiser Arçelik

Millions of TL 190 165 150 120 90 80 75 70 60 45

19

0

16

5

15

0

12

0

90

80

75

70

60

45

MILLIONS OF TL

Source: www.statista.com

Turkey 201675

Device Ownership in Turkey

Mobile Phone Smart Phone Desktop Laptop Tablet

2014 0,87 0,29 0,24 0,19 0,3

2015 0,9 0,31 0,2 0,19 0,4

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

Device Ownership(Age:15+)


Turkey 201676

Device Ownership Profile (2015)


ChannelsBy Sex By Age By SES

Male Female 15-24 25-34 35-44 45-54 55+ AB C1 C2 DE

Mobile Phone 51% 49% 22% 25% 21% 15% 17% 15% 23% 34% 28%

Smart Phone 59% 41% 32% 29% 20% 10% 9% 22% 26% 31% 21%

Desktop 53% 47% 28% 19% 24% 17% 12% 18% 26% 34% 22%

Laptop 53% 47% 25% 23% 21% 18% 14% 29% 25% 27% 19%

Tablet 47% 53% 22% 24% 24% 19% 12% 33% 26% 25% 17%

Turkey 201677

* TV

Turkey 201678

Adults CPM indexed on TV all time cost 2012

TV

alltime

TV

peak

Newspaper

mono

Mags

colour

Radio

alltime

Radio

peak

Cinema Outdoor

small

Outdoor

large

Germany 100 132 95 74 25 38 506 2,959 4,520

UK 100 130 30 71 34 39 632 3,590 4,437

France 100 121 151 53 43 56 910 2,466 14,903

Italy 100 119 255 144 45 49 661 4,276 9,401

Spain 100 77 67 75 69 65 563 3,977 3,395

Netherlands 100 104 86 47 19 19 455 2,020 10,901

Denmark 100 110 26 53 5 N/A 402 1,966 2,796

Belgium 100 119 81 42 27 28 294 1,306 3,280

Greece 100 103 104 212 13 50 3,076 7,052 2,689

Russia 100 108 131 302 122 111 5,648 19,146 33,859

Poland 100 120 65 149 42 41 1,834 9,252 12,336

Turkey 100 138 359 1.168 15 N/A 4.700 4.500 21.000

Croatia 100 460 590 477 4 5 N/A 20,874 27,601

USA 100 113 276 76 29 36 256 11,870 5,135

Australia 100 168 50 146 88 62 3,415 13,768 44,995

Japan 100 62 35 63 128 64 157 4,610 N/A

China 100 54 1,314 240 7 N/A 4,038 1,944 2,436

Turkey 201679

Television Measurement

Research Company: TNS/ Kantar Media

Methodology: Panel & People Meter system, based on minute ratings. 5000 Series Modular

People Meter is used. Digital TV measurement has started in 2005

Sample Structure: Total of 2.021households. Represents 38.935.633 people age 5 and above

Coverage: 21 cities

Data Frequency: Daily

Content: All viewership data

Turkey 201680

Channel Profile

Generalist News/ Economy Music State Regional Theme

1AN TV TGRT Haber Barış TV TBMM TV Akdeniz TV Animal Planet360 TV 24 TV Brava TRT 1 Akdeniztürk TV AnimalBox

Ajans 99 Ada TV Dream Türk TRT 3 Altaş TV Animauxatv 365 TV Dream TV TRT 4K Anadolu TV BBC Knowledge

Bea TV CNN Türk Gala TV TRT Avaz ASTV CCTV-9 DocumentaryBeyaz TV Dünya EDL TV Genç TV TRT Belgesel Çay TV Chasse et PêcheFlash TV Bengütürk TV Kral Pop TV TRT Çocuk Ege TV Da Vinci Learning

FOX NTV Kral TV TRT Diyanet Etv Discovery ChannelKanal 7 Ülke TV MCM Top TRT El Arabia Gaziantep Olay TV Discovery ScienceKanal D Habertürk TV Mezzo TRT Haber Güneydoğu TV Discovery Turbo Xtra HDKanal T Uzay Haber TV MMC TV TRT Kurdî İstanbul TV DocuBox

Kanaltürk Ulusal Kanal MTV Hits TRT Müzik Kaçkar TV Food NetworkMeltem TV Bloomberg HT MTV Türkiye TRT Okul Kadırga TV History Mesaj TV Bugün TV Number One Türk TV TRT Spor Kanal 16 ID X

Samanyolu TV TVNET Number One TV TRT Türk Kanal 17 Investigation DiscoveryShow TV Akit TV Power TV TRT World Kanal 23 İZ TVStar TV A Haber Powertürk TV Kanal 26 Luxe TVTele 9 Samanyolu Haber TMB TV Kanal 3 Nat Geo People

TGRT EU Kanal B VH1 Kanal 35 Nat Geo WildTV 6 Hayat TV Viva TV Kanal 5 Türkiye Nat Geotv2 Halk TV Karadeniz TV Science&Vie TVTV5 Kanal A Kordon TV TGRT BelgeselTV8 Kıbrıs Genç TV Line TV Trek

tvem İMC TV Mavi Karadeniz TV Viasat ExploreSky Türk Olay TV Viasat History

Turkey 201681

TV Use of the Sectors – March 2016

Source: TNS , March 2016, Target Group: Everyone

Turkey 201682

* Newspaper

Turkey 201683

Title Profile

General News: Posta, Hürriyet, Sabah, Sözcü, Zaman, Milliyet, Haberturk, Akşam, Takvim,

Türkiye, Cumhuriyet, Star, Yeni Şafak, Birgün, Yeni Şafak…

Economy: Dünya, Ekonomi

Sports: Fanatik, PAS Fotomaç

Turkey 201684

Press Measurement

Turkish National Readership Survey

Research Company: TNS Kantar Media

Methodology: Face-to-Face interviews

Sample Structure: 48,000 interviews per year Represents 47,3 million people age 15 and

above

Coverage: 26 Cities, 24 Provinces

Data Frequency: Quarterly

Content: Readership profiles and reach figures of daily newspapers with circulation 10,000+,

newspaper supplements, weekly and monthly magazines with circulation 5,000+

Turkey 201685

Newspapers

Newspaper Avg. Daily Sales

Hürriyet 344.404

Sabah 307.599

Posta 305.169

Sozcu 283.679

Fotomac 153.019

Milliyet 144.939

Turkiye 142.437

Fanatik 118.920

Yeni Şafak 116.008

Star 105.466

Akşam 104.639

Turkey 201686

Newspaper Reach Rates

POSTA HÜRRİYET SABAH SÖZCÜ FANATİK FOTOMAÇ MİLLİYET ZAMAN HABERTÜRK TÜRKİYE

15+ 5,9 3,4 3 3 2,7 2,4 1,5 1,5 1,4 0,9

MEN 7,8 4,8 4 4,5 5,3 4,7 2,2 1,6 2 1,4

WOMEN 3,9 2 2 1,5 0,1 0,1 0,8 1,3 0,8 0,3

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%%

Source: İBAK, Target Group: Eveyone (41 mio people: 20 mio women, 21 mio men), Period: December 2014 – December 2015

Turkey 201687

Net Circulation of Newspapers

350.633

319.567

314.565

286.208

167.966

156.339

150.485

144.627

120.539

109.067

108.500

106.923

105.842

105.512

105.089

103.588

88.394

- 50.000 100.000 150.000 200.000 250.000 300.000 350.000 400.000

HÜRRİYET

POSTA

SABAH

SÖZCÜ

HABERTÜRK

FOTOMAÇ

TÜRKİYE

MİLLİYET

FANATİK

TAKVİM

YENİ ŞAFAK

ZAMAN

STAR

GÜNEŞ

AKŞAM

VATAN

MEYDAN

Source: Yay-Sat & Turkuaz Dağıtım, March 2016

Turkey 201688

Newspaper Use of the Sectors – March 2016

Source: Bileşim Media, March 2016

Turkey 201689

* Magazine

Turkey 201690

Magazine Summary

Main magazine groups: Doğan Medya Grubu, Doğuş Yayın Grubu, Feza Gazetecilik, Turkuaz

Medya, Doğan Burda Yayıncılık, Kapital Medya

Magazine readership and magazine subscriptions are very low in Turkey

Turkey 201691

Circulation of Magazines (in thousands)

Source: Magazine declerations, January 2016

Turkey 201692

Circulation of Magazines (in thousands)

Source: Magazine declerations, January 2016

Turkey 201693

Magazine Use of the Sectors – March 2016

Source: Bileşim Medya – Nielsen , March 2016

Turkey 201694

* Radio

Turkey 201695

Radio Measurement

Research Company: Nielsen Company

Methodology: Computer-assisted telephone calls (CATI), Diary Method

Sample Structure: Total of 7.500 members. Represents 23.5 million people age 12 and above

Coverage: 30 cities

Data Frequency: Monthly

Content: All radio listening ship data

Turkey 201696

Station Profile

Rank Station Rate

1 Kral FM %17.28

2 TRT FM %8.99

3 Radyo Seymen %6.87

4 Metro FM %6.51

5 Süper FM %6.24

6 Slowtürk %5.24

7 Show Radyo %4.83

8 Kral Pop %4.43

9 Joy Türk %4.35

10 Best FM %4.25

Turkey 201697

Radio Use of the Sectors – March 2016


Turkey 201698

* Outdoor

Turkey 201699

Outdoor Summary

Outdoor has been a fast growing medium in Turkey with new approaches (mega posters, 3D

posters, renovated bus stops & billboards, home boards, bus coverings)

The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor, Media

Pano, Şehir Işıkları Reklam

Due to extreme demand, early reservations are a must

AÇIAK - Technical committee for outdoor measurement has been formed to launch an

outdoor research

Turkey 2016100

Outdoor Use of the Sectors – March 2016


Turkey 2016101

* Cinema

Turkey 2016102

Cinema Measurement

TGI Turkey provides the following topics on cinema :

Audience profile

Frequency

Recency

Type of movie preferred

Origin of movie preferred

Fida Film provides ad-hoc cinema viewers profile surveys

Number of tickets sold in cinema is measured through box office receipts by Warner Bros

Adspend is reported by Bileşim from the figures of Fida Film

Turkey 2016103

Cinema Use of the Sectors – March 2016


Turkey 2016104

* Digital

Turkey 2016105

Dijital

Source: Gemius, March 2016

Turkey 2016106

Online Use of the Sectors – March 2016


Turkey 2016107

Culture & Tourism

Turkey 2016108

Regions

Turkey 2016109

Sightseeing

İstanbul (the most crowded city)

Ankara (the capital)

İzmir (typically Aegean)

Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..)

Mediterreanian coast (Antalya, Alanya, Fethiye,..)

Safranbolu in Black Sea

Turkey 2016110

Activities

Yachting

Mountaineering

Underwater diving

Golf

Conventional Facilities

Hot Springs & Spas

Turkey 2016111

Transportation

Railways: 12.008 km

Highways: 385.754 km

Waterways: 1.200 km

Ports and harbors: Aliaga, Ambarli, Diliskelesi, Eregli, Izmir, Kocaeli (Izmit), Mersin (Icel),

Limani, Yarimca

Airports: 69 (2014/ source: http://www.udhb.gov.tr/eng/)

Heliports:20

Source: Factbook

Turkey 2016112

Holidays

National Public Holidays

January 1: New Year’s Day.

April 23: National Sovereignty and Children’s Day

May 1: Labour and Solidarity Day

May 19: Ataturk Commemoration and Youth and Sports Day

August 30: Victory Day

October 29: Republic Day

Religious Public Holidays:

Kurban Bayram (Eid al Adha)

Ramazan Bayram or Seker Bayram(Eid al Fitr)

Turkey 2016113

Working Hours

Government Offices

Monday-Friday (8:30-12:30), (13:30-17:30)

Saturday-Sunday (Closed)

Banks

Monday-Friday (8:30-12:30), (13:30-17:00)

Saturday-Sunday (closed)

Shopping Malls

Monday- Sunday (10:00-22.00)

Turkey 2016114

Turkey2016

Data & Analytics

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