Tuckers National FY14/15 TVC package
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Transcript of Tuckers National FY14/15 TVC package
✔ Simple to implement✔ Retain and further reward your
best customers✔ Promote key brand messages and
drive long term loyalty✔ Lift sales and grow your overall
customer base✔ Promote additional product
offerings to existing customers✔ Capitalise on competitive market
opportunities✔ Differentiate from competitor
offerings✔ Better communicate with
customers
Initial loyalty package Ongoing Marketing
Benefits
(incl designs of bags, cards and coupon book)• Card• Reusable bag.** Personalised cards and bags if
you take just 500 of each **• Launch letter• Coupon Book. This ensures loyalty
and traffic to those customers whom you may not have email details for.
• Catalogues• Email• Coupon books.• OnlineThe card and bag will be used for presenting in-store to redeem offers or specials. The program is based around around key promotions and not everyday discounts.If stores wish to use their card as an everyday discount they of course can – this would be implemented by you.
THE EASIEST LOYALTY PROGRAM IN AUSTRALIAN HISTORY TO IMPLEMENTCustomers receive their letter, card and bag from you personally in-store. Just like a mate would!
Personalised Mates Rewards Shopping Bag MASSIVE 30cm Wide x 35cm High x 22cm Deep with PE base
Mates Rewards Coupon Book
EXTERNAL - TUCKERS MARKETING M
EDIA KIT FY 2015 -
It is 10 times cheaper to keep an existing customer than to acquire a new one.
Coupon BookCoupon Book
Loyalty Program
TUCKERS RETAILER
CLICK HERE
To confirm for Mates Rewards now
Loyalty Program
TUCKERS RETAILER
WE WILL BE DOING OUR ONLY FY 14/15 BULK PURCHASE OF CARDS AND REUSABLE BAGS IN LATE AUGUST. IF YOU WANT TO BE PART IN YEAR 1 PLEASE CONFIRM PARTICIPATION BY AUGUST 22.The many members who confirmed at the conference do not need to confirm again.Personalised cards and letters will be with stores late September.
Commit to 500. Cost is only $3 per customer year 1, so you get 500 reusable bags and cards with your store name on them, plus a letter carrying your store name and your first coupon book all for just $3 per customer.If you buy less than 500, reusable bags and cards will be generic.Register loyal customers so that they receive email communications.Keep and eye on promos in order to implement and execute.Enjoy increasingly loyal customers.
Email is the key. Normal loyalty forces the store to fund, print and mail, but using email saves stores hundreds of thousands of dollars per year. Email maximises communication & sales.The loyalty program items by themselves are great advertising for your store, when supported by on-going marketing and email you are certain to experience great results.Email is where results are maximised. Stores can tackle this in 2 ways;• Provide email addresses which
will be added to the Tuckers end user database. AIRR will design interactive and professional e-mails which will be sent out. All you need to do is enjoy the foot traffic.
• Design and send emails out to your own database.
What does a store need to do?
Email MarketingEXTERNAL - TUCKERS M
ARKETING MEDIA KIT FY 2015 -
JU
• Card • Resusable bag • LetterJUST $3 PER CUSTOMER (min 500)
All personalised
Personalised Mates Rewards Loyalty Card (Front - personalised overprinting)
Personalised Mates Rewards Loyalty Card (Back - personalised overprinting)
THE HAYMARKET
THE HAYMARKET