TVC production process
description
Transcript of TVC production process
Key message:Relate with brand and relevant with target audiences
Single minded: Should deliver only one message
Unique:Could not be copied
Brand association
Can be associated with brand
Can be correctly recalled
Purchase intention:
•Possibility of purchase after seeing the Ad
Principles of TVC Production
ClientAdvertising
AgencyProduction
houseMedia
(television)
Advertising brief (step 1)
Present innovative idea and
storyline (step 2)
Production process (step 3)
Post production and publish
tape to media (step 4)
BẢN YCST CÁC TVC STORYBOARD
TEST CHỌN STORYBOARD
THỰC HiỆN ANIMATIC TVC
TEST ANIMATIC
CHỌN ĐẠO DiỄN,DIỄN VIÊN, CẢNHĐẠO CỤ
QUAY PHIM, VIẾT NHẠCTHU VOICE
DỰNG PHIM, SPECIALFX SOUND
EDIT MIXING
DUYỆT OFFLINE OPTIONCHỈNH SỬA
DUYỆT FINAL VERSION
DUPLICATE VIDEO TAPE GỬI ĐÀI,TV
THỰC HiỆNQuẢNG CÁO
The Briefing Pre-production Production Post-production
Identify the target audience(age, sex, and
demographics…)
Identify the medium of choice; these could include television,
cinema, animation, or even live
Identify budget
The agency or production company talks to the client about what the client wants to say with television
commercial. The production company writes all of the necessary points down and pitches ideas to the client
based upon the information. After the client and production company decide on a few ideas that will
work, the production company will go to work on the next steps of the production process
The Idea (Conceptualizing):
Characters (Characterization)
The Storyboard (Storyboarding)
Pre-production
Pre-production is the first stage of television production. This is when scripts are written, story lines are crafted and a storyboard is developed.
Producers will do research, location scouting, casting and budgeting. Actors will rehearse and the director will plan his approach. This is more
or less a planning stage, making sure that all the elements are in place for production and post-production. A timeline will be established and
producers will coordinate different elements of both production and post-production to ensure the most efficient workflow
Create an environment
Create the animation
Identifying a location
Shoot
Production
Production is the actual taping of the TV show or shoot. Cast and crew are assembled, and the director
will orchestrate the taping and work to shoot as quickly as possible. Production may take place in a studio or on
location
Edit
Mix the Audio
Transfer to Film
The Preview
Produce the Final Release
Post-production
The post-production process includes all video editing, sound editing and exporting of the TV commercial. Video editing is
performed on a non-linear editing system (NLE). The footage is reviewed, and the best performances from the actors are put
together by the editor. Once all of the video editing is completed, the sound is mixed to make the audio levels even. Music and
sound effects are finally added to the commercial. Once completed, the commercial is exported to videotape or hard drive,
depending on the needs of the TV studio, and delivered
An Example about making animation TVC
EXAMPLE OF STORYBOARD
• STT Shot• Duration• Images• Sound • Note
STORYBOARD