Origin Story TVC
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Transcript of Origin Story TVC
![Page 1: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/1.jpg)
Canara Bank Corporate TVC
Route : Knock Out Doubt
![Page 2: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/2.jpg)
We open as the Boxing (Current Account) TVC ends. We see Shikhar climbing down from
the ring, dressed as a coach.
![Page 3: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/3.jpg)
As he heads out, we see a microphone thrust in his face…
![Page 4: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/4.jpg)
and a reporter asking a question: Shikharji, aap itne logon ko doubt ke saath fight karne mein
kyon maddat kartein hain?
![Page 5: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/5.jpg)
We see Shikhar tilting up his head and looking into space before he starts to speak.
![Page 6: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/6.jpg)
A wavy, dream sequence SFX occurs as Shikhar says, “Asal mein, meri doubt ke saath
purani dushmani hain…”
![Page 7: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/7.jpg)
Next we Shikhar as a child looking at cycle through a cycle shop display window
doubtfully, with a finger on his chin.
![Page 8: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/8.jpg)
When suddenly, a little grey hand gives him a hard tap on the head.
![Page 9: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/9.jpg)
We see young Shikhar turn around and look at a grey version of himself mocking him.
![Page 10: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/10.jpg)
Young Shikhar now attacks the grey version of himself in retaliation by shoving him.
![Page 11: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/11.jpg)
Following this, we see quick cuts of fights between him and the grey version of himself take
place through the years in different locations as he grows up. Here we see him exchanging
punches as a 12 year old.
![Page 12: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/12.jpg)
Next we see him in a fight with the grey guy on a rooftop as an 18 year old teenager…
![Page 13: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/13.jpg)
then we see him in a brawl with the grey version of himself on a mountain top. As these
scenes are shown, we hear Shikhar say: Yeh ladai chalti gayi, salon ke liye. Phir ek din…
![Page 14: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/14.jpg)
We see Shikhar falling through the doors of a Canara Bank branch…
![Page 15: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/15.jpg)
and sliding across the floor, all the way to someone’s desk.
![Page 16: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/16.jpg)
The grey version of himself stands tall in the door way.
![Page 17: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/17.jpg)
A full-sleeved hand now thrusts a form which says ‘Canara Bank Auto Loan’ in his face.
![Page 18: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/18.jpg)
Shikhar signs the paper.
![Page 19: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/19.jpg)
He then rises up with a new-found courage and energy…
![Page 20: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/20.jpg)
takes a que-seperation iron stand…
![Page 21: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/21.jpg)
and swings it.
![Page 22: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/22.jpg)
Following which, the grey version of himself goes flying. The security guard looks at this and raises
both his hands while blowing his whistle to indicate that Shikhar has hit a six.
![Page 23: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/23.jpg)
Shikar: Uss din ke baad, Can Savings Account,…
(While Shikhar talks we see the camera turning slightly to show a ring girl who’s holding up a card
which says, ‘Savings Account’.)
CAN SAVINGS ACCOUNT
![Page 24: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/24.jpg)
Shikar: Canara Current Account,…
The ring girl drops the previous card and reveals the new card as the new name is mentioned.
CANARA CURRENT ACCOUNT
![Page 25: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/25.jpg)
Shikar: Canara Home Loan,…
The ring girl drops the previous card and reveals the new card as the new name is mentioned.
CANARA HOME LOAN
![Page 26: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/26.jpg)
Shikar: Can Vehicle Loan,…
The ring girl drops the previous card and reveals the new card as the new name is mentioned.
CAN VEHICLE LOAN
![Page 27: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/27.jpg)
Shikar: MSME Loans…
The ring girl drops the previous card and reveals the new card as the new name is mentioned.
MSME LOANS
![Page 28: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/28.jpg)
Shikar: aur aise anek Canara Bank ke suvidhaon ke saath, mein logon ko apne doubt ko
knock-out karne mein maddat karta hoon. Kyonki, Canara Bank ke saath, it’s not just banking na?
It’s Can Banking.
![Page 29: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/29.jpg)
“Theek hain, agya dijiye. Thank you,” Shikhar says concluding the interview.
![Page 30: Origin Story TVC](https://reader033.fdocuments.in/reader033/viewer/2022051109/5485e956b4af9faf0d8b4f40/html5/thumbnails/30.jpg)