TripAdvisor Media Group - Tripadvisor: Read Reviews ... · TripAdvisor is the World’s largest...
Transcript of TripAdvisor Media Group - Tripadvisor: Read Reviews ... · TripAdvisor is the World’s largest...
TripAdvisor Demo
Demographics 42% Male, 58% Female 76% of visitors are 25-64 years of age 43% have a Household Income of $100K or more – 125 Comp Index 32% Completed College School – 105 Comp Index 43% are Married 40% have Children in the Household
Travel Habits/Spending Took 3-4 personal domestic trips in last 12 months – 192 Comp
Index Stayed 1 Week at a Hotel during Domestic Vacation (last 12 mo.) –
151 Comp Index Spent $2,500 - $4,999 in online travel spending in last 6 months –
160 Comp Index Spent $5,000 - $7,499 in online travel spending in last 6 months –
186 Comp Index 12.9% Visited a National Park in the last 6 months – 167 Comp
Index
Vacation Activities in the last 6 Months Outdoor Activities – 167 Comp Index Cultural/Historic Sites – 155 Comp Index Dining – 127 Comp Index Shopping – 125 Comp Index Beach – 142 Comp Index
*Source: ComScore PlanMetrix June 2015
TripAdvisor Media Group
Source: comScore June 2015
The World’s Largest Travel site TripAdvisor is the World’s largest travel site with 126.5m Unique Users in June 2015
LATAM
10.5m
EUROPE
53.5m
MIDDLE
EAST &
AFRICA
4.4m
APAC
33.5m
NORTH
AMERICA
Desktop*
33.1m
NORTH
AMERICA
With Mobile
68.5m
EUROPE
With Mobile
64m
Source: comScore June 2015
North America,
Desktop:
33.1 million
TripAdvisor – North America
CANADA
Desktop*
4.3m
UNITED
STATES
Desktop*
28.8m
UNITED
STATES
With Mobile
61.4m
CANADA
With Mobile
7.1m
US, Desktop:
28.8 million
US, w/ Mobile:
61.4 million
Other Markets UUs
Worldwide Total 126.5m
APAC Total 33.5m
EU Total 53.5m
North America,
w/ Mobile:
68.5 million
Source: comScore June 2015
TripAdvisor – Latin America
COLOMBIA
597k
BRAZIL
4.5m
ARGENTINIA
1.6m
10.5million LATAM
Total
Other Markets UUs
Worldwide Total 126.5m
US Total 28.8m
EU Total 53.5m
Source: comScore June 2015
TripAdvisor – APAC
New Zealand
509k
Singapore
645k
Malaysia
1.8m
Philippines
326k
Vietnam
274k
Taiwan
1.7m Hong Kong
531k Thailand
615k
Indonesia
744k
INDIA
3.8m
CHINA
12.3m
JAPAN
4.7m
AUSTRALIA
4m
33.5million
APAC
Total
Other Markets UUs
Worldwide Total 126.5m
US Total 28.8m
EU Total 53.5m