TripAdvisor Business Listings - Lina (en)
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TripAdvisor Business Listings A keystroke away from
converting browsers into paying guests
Lina Tjandra
Telp: +65.6705.5450
Skype: lintjan80
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TripAdvisor sites make up the largest travel community in the world.
The sites operate in 40 countries and 23 languages worldwide.
We have:
More than 66.8 million unique monthly visitors* from over 200
countries
57+ million registered members
Over 125 million reviews and opinions
80 New Contributions Every Minute
TripAdvisor Traffic
*Source: ComScore Media Metrix, Oct 2013 Worldwide data
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TripAdvisor The World’s Largest Travel Website
84,025
66,895
50,386
45,233
41,308
29,565
22,152
19,820
17,203
15,888
13,838
12,340
12,153
9,529
9,485
9,450
9,440
9,352
9,076
9,061
9,020
8,897
7,791
7,512
7,312
+29%
+27%
+41%
+97%
+72%
+3%
+53%
+190%
+25%
+93%
+87%
+55%
+56%
+16%
+132%
+28%
+159%
+8%
+38%
-4%
-22%
-17%
-10%
-4%
-6%
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
TripAdvisor Media Group
TripAdvisor
Booking.com
Ctrip.com International
Qunar
Expedia
Hotels.com
Elong Sites
Indian Railways
Agoda
Sohu Travel
Kuxun
eDreams
Kayak.com
Priceline
Despegar Sites
Southwest Airlines Co.
HomeAway
Trivago Sites
Voyages SNCF
Zhuna
Ryanair
Lastminute
Deutsche Bahn
MakeMyTrip
• Source: ComScore Oct 2013
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TripAdvisor Unique Users
World’s largest travel site with 66.8M unique users a month
• Source: ComScore Oct 2013
Europe
27.4m North
America
15.3m
LATAM
5.4m
APAC
16m
Middle East
& Africa
2.6m
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TripAdvisor APAC – Fantastic Growth
APAC Total 16 million
Other Markets
Worldwide Total 66.8 million
US Total 12.5 million
EU Total 27.4 million
SEA Total 2.1 million
New Zealand
119k
Australia
882k
Indonesia
398k
Singapore
288k
Malaysia
581k
Philippines
281k
Vietnam
90k
Thailand
426k
Hong Kong
151k
Taiwan
301k
Japan
1.9m
China
6.4m
India
3m
• Source: ComScore Oct 2013
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So…… Why TripAdvisor?
Millions of travelers uses TripAdvisor to research and plan for the perfect trip
Travelers around the world gather information from your property page to make a booking decision
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So…… Why TripAdvisor?
The traveler who has now decided to stay with you, has no means to make a direct booking with you because only your physical address is listed
What’s Next?
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What is Business Listings?
Get additional exposure and direct bookings for your hotel with:
Direct contact details on your TripAdvisor & Mobile-App property page
Special Offers – gives you the ability to create offers & sell rooms directly to guests
Prime position exposure – Hotel brand-name & Special Offer to appear at the top of Page 1 in your area
Photo Slideshow – showcase only
Management Photos Exclusive additional features in
the Management Dashboard
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TripAdvisor Business Listings
Connect directly with customers who are already showing interest in your property
Publish your property contact information to attract more direct bookings
Special Offer &
Announcement Phone number
Email Hotel Hotel website
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Business Listings – Special Offer
Entice potential customers to book directly with you by creating Special Offers & Announcements
Create customized incentives/promotions to help capture the interest of travelers exploring your area.
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Business Listings – Special Offer (Prominent Exposure)
Prime position exposure – Your offer will be displayed on the 1st page of search results, allowing your property to appear prominently among your competitors
‘Special Offer’ tag will appear on your property listing – creating curiosity and attracting customers to click and explore your property
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Your ‘Special Offers’ will stand a chance to feature in our newsletters to our 57+ million members base
Business Listings – Special Offer
Targeted audience: Reach out to highly-qualified audience who have recently researched your area
TripAdvisor Emails
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Analytics – Property Dashboard
Reports Your Visitors Your Competitors Your City Visits to Page*
Put the power of TripAdvisor analytics to work for your business!
* Visits to Page not available to all subscribers 16
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3000% increase in hotel searches on mobile from 2010 to 2011, according to Google†
Direct reservation line accessible with a touch of the screen
Compatible with all major mobile phones and smart phones
TripAdvisor Mobile App
69m+ 108m+ mobile app
Downloads(1)
monthly
unique users(2)
(1) Includes TripAdvisor, City Guides, and SeatGuru apps (2) Monthly unique users on mobile devices according to TripAdvisor log files
† Source: “10 Local and Mobile Marketing Strategies to Put Your Hotel on the Map,” Vizergy. April 2012
20 languages
available
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TripAdvisor & Samsung
Your property is pre-loaded
You’re click-to-call, available to all
You’re twice as easy to reach
You’re on their calendar
You can catch the attention of millions
Samsung are planning to sell 100 million Galaxy S4 – tremendous exposure!
TripAdvisor App pre-loaded on new Samsung Galaxy S4
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Feature Benefit
Fixed Cost Pay for an annual listing, gain traffic through the year –
limited cost and unlimited bookings
Incremental Bookings
Brand loyal customer using paid search may be a channel agnostic customer.
Brand site is platform for future channel loyalty.
Lower booking acquisition cost Secure bookings at a lower cost of acquisition relative to
other channels
Global Exposure Include your contact details on all 30 TripAdvisor
domains, insuring global distribution to more than 200 million unique visitors each month*
High-quality traffic Capitalize on highly qualified visitors who are actively
looking to book, and make it easier for them to contact you
Additional exposure on TripAdvisor websites
Enhance your visibility by posting Special Offers which are featured in additional, high visibility placements on our site
Reach a mobile audience Direct contact details available as click to call or connect
on all mobile sites and apps plus option to display your Special Offer on mobile at an additional fee
Valuable Data Insights
Our dashboard offers exclusive analytic insights to Business Listing subscribers to help them make business decisions to optimize their performance on TripAdvisor
Why buy a Business Listings?
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Forrester Consulting
Business Listings Case Study
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• $82 in incremental bookings for
every dollar spent
• A very positive 6876%
risk-adjusted ROI
• Time to recoup investment:
Within 1 month
• €81 in incremental bookings for
every Euro spent
• A 6815% 3-year risk adjusted
ROI
• Time to recoup investment: 1
week
Hansar Bangkok Bangkok, Thailand
mok’house B&B Rome, Italy
In the TripAdvisor-commissioned study "The Total Economic Impact of TripAdvisor's Business Listings," conducted by Forrester Consulting, November 2012 and May 2013
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THANK YOU
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Let’s talk
Lina Tjandra
Business Listing, APAC
E: [email protected] D: +65.6705.5450 Skype: lintjan80