TripAdvisor®

International Supply Chain

Antoine ReySenior DirectorEU/APAC Sales

World’s largest travel site*

1.8M+ businesses

114,000+ destinations

655,000+ hotels

1.2M+ restaurants & attractions

60M+ unique monthly visitors

75M+ reviews & opinions

60+ contributions/minute

*Source: comScore Media Metrix, Worldwide, July 2012

Global Footprint- 2000 .com launch- 2006 FIGS launch- 2013 30 countries, 21 languages

International Presence- 45% of 2011 revenue from international points-of-sale

- 60M+ unique monthly visitors, 73% from international IP**

**Source: TripAdvisor Fourth Quarter and Year End 2011 Conference call, February 2012

TripAdvisor Mobile- 26M app downloads- 28 downloads/minute- 21 languages- 90 countries

Internal team of 3

Customers:

Product, Marketing , SEO,

PR, Legal, new acquisitions

Machine-Translations:

User-Generated Content

Human-Translation:

Everything else

Supporting:

30 markets & 21 languages

L10N @ TripAdvisor

L10N @ TripAdvisor- Launched 21 new markets & 15 new languages within 3 years- 300k wds/month- 186%+ words for translation in last year- 423% words for translation in last 2 years

TripAdvisor Workflow

■ Core task

■ Engineering

■ Email

Welocalize Approach

OPEXLMM

L10N Maturity Model (LMM)

Customerintimacy

Product Leadership

OperationalExcellence

The Value disciplines model byMichael Treacy and Fred Wiersema

OPEX – Remove ‘waste’, create convenience and value added tasks

Operational Excellence (OPEX)

PM PM SW PM SW PM PM PM

TX RE PM

Email Email Email Email Email Email Email Email Email Email

Email Email

PM

TX RE PM

OPEX

TripAdvisor Workflow - Phase1

■ Core task

■ Engineering

■ Email

TripAdvisor Workflow - Phase 2

■ Core task

■ Engineering

■ Email

TripAdvisor Workflow – Phase 3

•PM time: 70% in 2012•Eng. Time: 1,300 hours in 2012•Time to market: Simship enabled

Concentrate on strategic GPOEvolve in LMM

Clients

Welocalize

Supplier

OPEX Who benefits from it?

•PM time: 35% of time•VM time•LQA time

Higher value tasksProgram managementTeam health

•Admin time reduced by 50%•Productivity/Revenue increased

Better retentionBetter qualityHealthier relationship

120+ languages

660M+ Words translated in 2012

$125M in revenue in 2012

600+ employees

12 offices in 6 countries

USA

Europe

Asia

Quickfacts

Q&A

Antoine Reyantoine.rey@welocalize.com