Trends to Watch 2009

8/14/2019 Trends to Watch 2009

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Welcome to: Presented By:

Trends to Watch in 2009

Audio: Use your microphone and speakers (VoIP) or call in using your telephone

Phone: 484-589-1010,Access Code: 111-466-603Featured Panelists:

Sandy Mendler Neal Dikeman www.sustainableindustries.comPrincipal Partner, Jane CapitalMithun CEO, Carbonflow Inc.

Moderated By:

Jon Thomsen Brian Back Becky Brun

President Founding Editor and Publisher Managing EditorEcos Consulting Sustainable Industries Sustainable Industries


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4/23

Smart grid companies garnered

more than $200 million inventure capital investment in thethird quarter of 2008.

Federal $700 billion bailoutpackage included $915 millionover 10 years for smart gridinitiatives.

Pacific Gas & Electric hasinvested $17.5 billion

investment in its SmartMeterprogram.


5/23

A few utilities such as PG&Eand Xcel Energy are out infront on smart grid spending,but how can the majority of

investor-owned utilities makea business case forrelinquishing control of theirsupply side?

Becky Brun,Managing Editor

Sustainable Industries


6/23

13 climate change bills underdiscussion in Congress

850 U.S. cities in 50 states haveagreed to the terms of the KyotoProtocol.

The value of the global carbonmarket increased 80 percent in2007, to $40.4 billion. (Point Carbon)

Carbon market is expecting a laborshortagein 2009.


7/23

What happens withcompanies that are unable tofinance their carboninitiatives?

Do you think new U.S.regulation could be softerthan expected due to theeconomy?

Neal Dikeman

Co-Founder, Jane Capital and

CEO, Carbonflow Inc.


8/23

About 213 billion square feet of newconstruction between 2000 and 2030.

(Brookings Institute)

San Francisco ALL newconstruction must meet green building

standards starting in 2012

Expected to reduce CO2 emissionsby 60,000 tons annually, and save220,000 megawatt-hours of electricity

and 100 million gallons of water eachyear

The U.S. Green Building Council and

ASHRAE team up on Standard 189.1P


9/23

Sandy Mendler,

AIA, LEED-AP

Principle, Mithun

To what extent have localpolicies helped fosterMithuns success as apioneer of green buildingdesign, and where are the

biggest opportunities forbuilding code improvement?


10/23

2008Economic crisis hits the U.S., world

2009

Smaller, community-based banks arewell positioned

Community banks within cities withstrong local economies are poised tofare better.

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11/23

The Green Economy, written by

Van Jones, founder and president ofGreen For All, debuts on the NewYork Timesbest seller list in 08.

Green Jobs Corps in Oakland,Calif., becomes a reality.

President Barack Obamas EnergyFor America plan would create 5

million new jobs by investing $150billion over the next 10 years inclean energy.

Conference of Mayors nationalGreen Jobs Index


12/23

Jon ThomsenPresident

Ecos Consulting

What can Ecos do to

play a role in the type ofgreen jobs strategy thatVan Jones describes?


13/23

The average cost per 1,000 gallons of

water in the United States is just $1.50.(American Water Works Association)

20% - 30% rate increases are

expected in California in the next 5years.

Marketing initiatives: New EPA Water

Sense label, water use calculators, etc.


14/23

Jon ThomsenPresident

Ecos Consulting

How does the cost of water efficiencycompare to the cost of energyefficiency, and how does reducing

water consumption in turn reducecarbon emissions?

And if all of these things areinterrelated, what do you recommend toa company as a starting point for

developing a comprehensive and cost-effective strategy?


15/23

California passes the nations first anti-sprawl law in 2008.

USGBC is preparing to launch LEED forNeighborhood Development (been in pilotstage).

High gas prices = more people ridingpublic transit

Every $1 a taxpayer invests in public

transportation generates $6 in economicreturns.


16/23

Sandy Mendler,

AIA, LEED-AP

Principle, Mithun

How vital is location insiting the developments (willsuburbia still thrive?), andhow can public-privatepartnerships work to develop

transportation innovations?


17/23

$700 billion bailout package included an 8-year extension of the Solar Investment Tax

Credit.

Credit crunch could put smaller, privateprojects on hold, but utility-scale solar is set

to move ahead.

Concentrated solar thermal received $745million in venture capital investment in2008, up from $116 million in 2007.

Concentrated solar is a $50 billion globalmarket (The Cleantech Group).


18/23

When do we finally get to thetipping point where solar is aleast-cost option, liberatedfrom utility-scale

developments to trulydemocratized smart gridapplications?

Neal Dikeman

Co-Founder, Jane Capital and

CEO, Carbonflow Inc.


19/23

How will companies tell their green story in2009?

Trend toward cause campaigns companies touting their corporateenvironmental and social initiatives

Wal-Mart (NYSE: WMT), for example, in2008 partnered with the EnvironmentalDefense Fund and the Oregon Food Bank.

The Federal Trade Commission updatedits Green Guides to EnvironmentalMarketing.


20/23

Now for audience questions.


21/23

How will YOURcompany tell its greenstory in 2009?


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Welcome to: Presented By:

Trends to Watch in 2009

Audio: Use your microphone and speakers (VoIP) or call in using your telephonePhone: 484-589-1010,Access Code: 111-466-603Featured Panelists:

Sandy Mendler Neal Dikeman www.sustainableindustries.comPrincipal Partner, Jane CapitalMithun CEO, Carbonflow Inc.

Moderated By:

Jon Thomsen Brian Back Becky BrunPresident Founding Editor and Publisher Managing Editor

Ecos Consulting Sustainable Industries Sustainable Industries


23/23

www.sustainableindustries.com/nominate

Trends to Watch 2009

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