Trends Watch Report By NSBKeane

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TRENDSWATCH REPORT 2013 –– 25 major trends of high global impact nsbkeane.com

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25 Major Trends of High Global Impact

Transcript of Trends Watch Report By NSBKeane

Page 1: Trends Watch Report By NSBKeane

TRENDSWATCH REPORT

2013–– 25 major trends of high global impact

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Developed by the Creative Planning Department of NSBKduring the months of May and June 2013

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INTRODUCTIONHaving an understanding of where we are headed allows us to plan our future with increased accuracy and greater impact. Brands that understand the value of the current times, the impact of social and technological movements and the changing desires of their customers are the ones that will make a difference in their markets.

Over the next 50 years, many trends will develop – trends that will have a strong impact on the way we live, the way we communicate and the way we relate to each other. The analysis of these trends is critical in the development of our strategic planning, and is an important source of new ideas, services and products.

Here at NSBK, we want to share this analysis with the creation of our TRENDSWATCH REPORT for 2013. We see this as a tool that will define how brands will navigate their roles in the world for years to come.

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TREND:A BAD WORD?

It's also tempting to confuse “trendy” with “popular.” However, trends are not only newsworthy events – they are the economic, social, technological and individual movements that will have a massive impact on the mid-term and long-term direction of our world and our society. They're the favorable winds that plot our navigation or the strong storms that threaten our journey.

With this document, we are exploring the trends that will have a strong impact on society in the present and in the future. They are not just the “popular” trends, niche reactions or temporary curiosities – they are movements with widespread, influential power. They are destined to influence our own, personal branding work.

Over the past few years, we've heard the word “trend” associatedwith movements of different intensity – some with a more consolidated, contained profile, and others on a more embryonic, niche-like stage.

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WHY DO WE EVALUATETRENDS?

ABC

To uncover the possible impact these movements will have in our business,our industry, and our country – enabling us to better plan our future strategies.

As a way to evaluate opportunities for “going against the trend.” It's important to mention that all trends naturally generate opposite behavior – acts of resistance that go back to the initial status quo, or modify undesired behavior (increasing obesity, for example).

To stay relevant. A trend can be the symbolic voice of society's measureof importance – or unimportance. Understanding these preferences enablesus to deliver relevant messages with higher, more widespread impact.

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ECONOMICTRENDS

SOCIALTRENDS

TEC-NOLOGICAL TRENDS

INDIVIDUALTRENDS

INDIVIDUALSSOCIETIES

COMPANIESBRANDS

$ $$

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ECONOMICTRENDS

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EXPANSIONWORLDWIDE MIDDLE CLASS IN

While the inequality of global wealth distribution remains, the majority of this wealth gain will be concentrated in developed countries, where a boom in the middle classis already under way.

By the year 2030, two billion people aroundthe globe will become part of the middle class.

#1

2 .000.000.000

2030+ middleclass

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The Leading Roleof the Middle Class

WORLDWIDE MIDDLE CLASS IN EXPANSION

This trend will be primarily reflected in the Asian economies. In the years to come, the Asian economies will dominate global expenses for the first time in decades, while demographically larger countries will start to join the group of those with middle class incomes.

There's a trend of strong growth in the middle class sectors of Latin America, too. Approximately 70 million people abandoned poverty in the region over the last decade, aided by economic growth and job creation.

What does this all mean? The battle for maintaining the middle class, in its current emerging position, will be carried out in an increasingly competitive global working market.

#1

By the year 2050, 60% of the global Gross Domestic Product will depend on the middle class – currently, it's 32%!

Present 2050

60%Middle Class

PIB

32%Middle Class

PIB

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It's estimated that by 2020, China will become the main marketplace for middle class consumers – surpassing the U.S. However, it's also projected that China will be surpassed by India in the following decade, thanks to that country's huge population growth and its increasing income-distribution policies.Another important aspect to remember with this power shift?

#1

Increasing gender equality and a larger purchasing power for women will coincide with a rapidly increasing period of middle class income. In 2040, for example, around 90% of the population in India will be part of the middle class and 40% of the consumption will be defined by women.

WOMEN WILL BECOME INCREASINGLY RELEVANT!

The Leading Roleof the Middle Class

WORLDWIDE MIDDLE CLASS IN EXPANSION

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#1

GLOBAL CLASS,GLOBAL EFFECTS

On a global scale, we can predict that the middle class explosion will close the inequality gap and poverty levels. It's calculated that the percentage of people with incomes below $1,000 (USD) will drop to 6% by 2015,as opposed to the 17% recorded eight years ago

The Leading Roleof the Middle Class

WORLDWIDE MIDDLE CLASS IN EXPANSION

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GLOBALOVERPOPULATION

THE WORLD

. TODAY THERE ARE 7 BILLION PEOPLE

–– Over the last century, we have quadrupled the human population.

#2

LIVING IN x4100 YEARS

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GLOBAL OVERPOPULATION#2

THE GLOBAL POPULATION INCREASESBY 210,000 PEOPLE PER DAY.

THAT COMES OUT TO MORETHAN 81 MILLION PEOPLE PER YEAR.

EVERY 10 YEARS, APPROXIMATELYONE BILLION NEW PEOPLE

ARE ADDED TO OUR PLANET.

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GLOBAL OVERPOPULATION#2

Effects Of GlobalOverpopulationWith global overpopulation, there will be a larger demand for food, potable water and energy, which will be a redundant increase to its relative prices and need for a wider conservationist focus.

The current global population would require the resources equivalent to three planet Earths to achieve a level of life equal to those residing in developed countries.

-70%The global population would need to be reduced by 70% so that everyone could have access to minimum resources – or we would need an astonishing increase in food production and sustainable water use.

One-fourth of the Northern population will consume 70% of the global energy, 75% of global metals, 85% of global wood and 60% of global food.

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THE MEGACITIESURBANIZE

Forty years ago, there were only two mega cities in the world (New York and Tokyo) that had a population of 10 million or more.

Currently, there are 23 cities in the world that have reached this population number

By 2025, it's projected that there will be 37.

#3

x23 x37

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Urbanization / The Megacities#3

By the year 2050

70%IN CITIESOF THE GLOBAL POPULATION WILL LIVE

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LONGEVITY

INCREASING

The 20th century saw a true revolution in longevity. In 1901, the life expectancy was 45 years for men and 49 years for women; today, it averages between 65 and 90 years for both.

Another amazing fact? More than half the babies born in developed countries after the year 2000 could live to be over 100 years old.

#4

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THE SURGEOF A GLOBAL ELITE

INCREASING ECONOMIC INEQUALITY

#5

The United States represents 6% of the global population – but uses 48%of the planet's resources.

Between 2.5 and 3 billion people in the world survive on less than$2 dollars (USD) a day; 1.2 billion exist on less than $1 (USD) a day.

15% of the global population – living in wealthy countries – consumes 56%of the world's total resources. 40% of the poor consume 11% of the world's total resources. Africa consumes 20% less than what it did 25 years ago.

The surge of this great mass of middle class “competes” precisely with the decline of the middle class in developed countries. It's no secret – there are groups that are benefiting more from globalization, which highlights the inequality between the middle and upper classes in developed, Western countries. Let's look at some statistics:

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CONSUMPTIONCONSUMES US

DEPLETION OF NATURAL RESOURCES: OIL

#6

Overpopulation and hyper-consumption exacerbate the rapid exhaustion of non-renewable resources – especially oil – and places great pressure on renewable resources suffering from overconsumption (potable water and marine fishing, for example).

The change of the energy paradigm and the ongoing water shortage will generate political, military and business power struggles worldwide.

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Depletion Of Natural Resources: OilConsumption Consumes Us

#6

Each year 16 million acres of forest are cut down to extract the raw materials for

human consumption and for extensive

agriculture or pasturage.

The need for water will increase by 20%

by the year 2025; since 1900, half of the underground aquifers

have been lost.

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UNFAVORABLEFORECAST

CLIMATE CHANGE

#7

Global carbon emissions levels broke all-time records over the past few years, increasing to an astonishing 31.600 million tons of carbon dioxide.

Scientists now say that the increase in the average global temperature needs to be limited to less than 2 degrees Celsius (35.6 degrees Fahrenheit) during this next century in order to avoid devastating consequences; projections now show that the world is headed for an increase in temperature between 3.6 and 5.3 degrees.

That's not good.

CO31.600 m

2

t

+CO2

300 mt

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Climate ChangeUnfavorable Forecast

#7

BY THE YEAR 2030, CLIMATE CHANGECOULD INCREASE FOOD PRICES BETWEEN 50-90%.

$$$

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TECHNO-LOGICTRENDS

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#8

Currently, there are 6 billion mobile phones in the world; 20% of those have data services. By 2016, there will be more mobile use of the web than fixed use.

and the remaining 48% will be connected through desktop devices.

Over the next three years,52% of users will be connectedthrough mobile devices,

MOBILE EVERYWHERE!

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#8

According to smart phone and mobile trend reports, sales of both in Latin America will reach a record level during the next five years.

According to a UN agency report, by next year, the number of mobile phones on the planet will surpass the number of people, with subscriptions surpassing 7 billion by the beginning of 2014.

A global report from the UIT in 2013 also discovered that more than one-third of the global population is connected to the Internet.

By 2016, half of all the mobile devices sold in Latin America will be a smart phone.

6.800 millones

7.100 millones

mobile subscriptions

people

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MOBILE EVERYWHERE!

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#9

The last year, access to the Internet via mobile devices grew at a rapid pace; in fact, by 2014, it's projected that global Internet traffic will originate primarily from mobile devices.

The connection of physical devices by networking is showing a tangible growth, and will have a measurable impact in global IP networks.

As we start the next decade, there will be 20 billion wireless devices connected, capturing and generating data, encompassing everythingfrom mobile to cameras and smartphones.

Applications such as surveillance cameras, smart meters, asset tracking, pet and cattle tracking chips, digital health monitors and other next-generation services are pushing this growth; by the year 2017, there will be more than 19 billion global network connections, up from 12 billion in 2013.

MACHINE-TO-MACHINECONVERSATION

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#10SWEEPINGCLOUD COMPUTINGEvery day enormous amounts of data are generated across the planet; global information duplicates itself every two years. In 2011, the digital universe was 1.8 zettabytes, which is the equivalent of a trillion gigabytes or more than 200 billion HD movies (each of them 2 hours long).

Watching this amount of movies would take a person 47 million years if they watched 24 hours a day, 7 days a week.

THE NEED FOR MORE SECURITYMEASURES

The increasing trend toward the digitization of information and storage on the cloud – along with the expansion of “Big Data” - raises a strong challenge when it comes to security. The immaterial supports are highly vulnerable to threats including data theft, hacker attacks and cyber espionage, which has prompted organizations to take extreme precautions.The trend to shelter information on

the cloud is unstoppable. Calculations show that by the year 2015, 37% of workers will manage data from their devices.

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#11

ROBOSOURCINGSECOND WAVE OF AUTOMATION

Before the end of this century, 70% of occupations will be replaced with automation.

Automation will reach all types of jobs - from manual labor to intellectual labor. As a result, automation will create hundreds of millions of new jobs in brand new fields, although it will require a strong labor reinsertion of those displaced by machines or computers.

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#12E-COMMERCE

+180 MILLONSNUMBER OF DIGITAL SHOPPERS IN THE UNITED STATES IN 2012Today, more than 72.2% of shoppers first compare their purchases on the web - and later conduct them in actual brick-and-mortar stores.

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BIOTECHNOLOGY

#13

The development of biotechnologies shows that science can generate technology - but also that technology can generate science. Another fascinating aspect? The use of biotechnologies is not necessarily restricted to developed countries.

Argentina is one of the countries that has utilized and developed biotechnological products, such as vegetable varieties resistant to insects and herbicides. There are 90 million acres on the planet with transgenic plantations; 49 are in the United States and 20 in Argentina.

It's not enough to think about crops that last longer and come armed against insect attacks and diseases. What comes out of the laboratories will deal with crucial issues - including growing functional foods to resolve and prevent health problems.

The market for functional nutritionalready represents sales of $30 billionU.S. in developed countries,and during the last ten years it hadan annual growth rate of 14%.

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Biotechnology#13

WHAT IS AHEAD INBIOTECHNOLOGY?

Gene diagnostics, main cells therapy, artificial organs – all of these advancements will keep us healthy and in shape in the future. Genchips will prevent us from becoming sick, as they will make us immune to possible diseases before they ever occur.

Biotechnology, neuroscience and the revolutions of life sciences are radically transforming the medical, agricultural and molecular science fields, and they are placing the control of evolution in man’s hands. These advances will deepen the ethical debate already being considered today.

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SOCIAL TRENDS

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GROWINGWESTERNIZATIONOF THE WORLD

#14

As purchasing power increases, stores such as LVMH, Gucci and Channel have grown in impact and scope, right alongside stalwarts like McDonald’s and Starbucks.

In the communist China of a generation ago, the idea of a list of Western brands preferred by the population was – besides being ridiculous – utterly impossible. Today the situation is almost the opposite. Some Western brands are already leaders throughout the world, including in China:

General Motors just announced that it will build a new Cadillac plant in

Shanghai; it increased its sales last April by 13%, and plans on investing $16 billion dollars in China.

Starbucks embarked on a mission to attract the Chinese to American coffee culture, with great success. Over the next three years, the brand plans to duplicate its current quantity of stores in China, going from 12,000 to 30,000 employees.

This growing Westernization culture trend has not only been noticed in Asia but all over the world.

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MILLENNIALS: The First Global Generation.

they access everything globally. Their identities transcend their physical location. Global consumption promotes aesthetic connections with young people from all around the globe.

They are the stars of a new style of work that is non-hierarchical and passionate, a new economy energized by openness, independent entrepreneurship and collective collaboration.

#15

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MILLENNIALS: THE FIRST GLOBAL GENERATION#15

MILLENNIALSAND WORK

10 AND 14 DIFFERENT JOBS

BY THE YEAR 2020 THEY WILL MAKE UP 50%OF THE GLOBAL WORK FORCEAND IT IS ESTIMATED THAT THEY

THROUGHOUT THEIR CAREERS.

THEY WILL HAVE BETWEEN

18% PLANS TO REMAIN IN THEIR CURRENTJOB LONG TERM

38% ARE ACTIVELY LOOKING FORNEW OPPORTUNITIES

43% ARE OPEN TO NEW OFFERS.

Comfortably and definitively installed in the work force, the members of Generation Y – more than anything else – look for jobs that offer flexibility and can enable their personal and professional development.

By the year 2020, millennials will make up 50% of the global work force, and it is estimated that they will have between 10 and 14 different jobs throughout their careers.

They want to work “for” the companies, not “in” the companies.

Among the millennials that currently work, only 1 out of 5 (18%) plans to remain in their current job long term, 38% are actively looking for new opportunities and the remaining 43% are open to new offers.

MILLENNIALS

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#16

Young people today know that a job is not forever. They're part of a generation looking for what it needs, yearning to create its own place in history. They are forcing the redefinition of the educational method; they see universities as a socialization space and a service.

More than 70% of students hope that their degrees will bring them the tools needed for future personal development, while only 17% hope for an education that will allow themselves to fully develop.

Here's another telling stat: 40% of students would make their degrees more specific – suggesting that schools should only teach things useful for their profession.

In the past, universities guaranteed a career. Not anymore. Things can change over time; knowledge is ephemeral, and students accept these changes readily.

1 out of 3 millennials, for example,prefer to start a personal projectbefore finishing their studies.e

NEWNECESSITIESAND METHODSOF EDUCATION

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#16

ONLINEEDUCATIONOver the past few years, there has been a new access to infinite sources of information and educational content on the web. Universities and private companies are looking to create truly useful solutions.

No one, of course, is hoping that these will replace conventional classes; instead, the hope is that they will coexist and be an educational complement for some and an important alternative for those who face geographical limitations.

Here are some online education examples:

¬ edX

¬ Khan Academy

¬ UdemyHas more than 1.2 million students online,offers 121 courses and is associatedwith 62 universities around the world

A source created by Harvard University and MIT; in 2001,the Massachusetts Institute of Technology was the firstuniversity in the world to offer online material.

One of the online pioneers, the Khan Academy does not havelucrative goals and offers video tutorials specifically in the areasof mathematics, science, economy and history. Khan Academyhas about 4,000 conferences in video format on the web.

Has more than 6,000 courses suitable for all wallets,400,000 registered users and 500,000 visits each month;Udemy has recently received an investment of $12 million U.S.

¬ Coursera

NEW NECESSITIES AND METHODS OF EDUCATION

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SHE´S GOTTHE POWERIn the following decade, 1 billion women will join the worldwide work force.

If female employment trends coincide with those for males, the Gross Domestic Product would increase by 5% in America and 9% in Japan by 2020.

The impact would be even greater in developing countries, where the majorityof women lack proper social and political education and support.

The increase in female employment could raise the Gross Domestic Productin a significant way in countries such as India and Egypt, where femaleemployment rates are below 30%.

ECONOMIC CONTRIBUTION OF WOMENForecast increase in GDP by 2020,if female employment rates match male rates, %

EgyptIndia

ArgentinaItaly

BrazilJapanSpainChinaBritain

United StatesFrance

GermanySweden

0 5 10 15 20 25 30 35

108

115

35

33

46

43

15

58

13

30

10

8

3

*Economic empowerment of women (”Third Billion Index”)Source: Booz & Company

Index*, rank outof 128 countries

#17

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#18

The number of people that live by themselves went from 153 million in 1996 to 277 million in 2011. In those 15 years, there were 124 million new unipersonal homes in the world – giving us an annual average that is higher than eight million.

Stockholm, Sweden features 60% of its population living in unipersonal homes; Argentina has almost 6 million unipersonal homes.

UNIPERSONALHOMES

THE GROWTH OF

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THE GROWTH OF UNIPERSONAL HOME#18

CHANGING THE FAMILY TYPE FOR SEVERAL TYPES OF FAMILIES

Multiple studies that follow this new phenomenon state that living alone has multiplied the social interrelation; we have not isolated ourselves from the world, but instead created other types of relationships. In previous times, these relationships would have been harder to maintain. Friends and family that we see only occasionally are much more significant today. On the other hand, this phenomenon demystifies the space in which we live as a familiar temple, to create a space where more people are welcome. In any case, we are expanding the concept of what we call “family.”

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TOWARDSUSTAINABILITY

MORE AWARENESS

#19

This concept has to do with implementing technological measures, behavioral changes, lifestyles and politics while applying the three Rs (Reduce, Reuse and Recycle).

It encompasses informing ourselves and picking consciously before buying, cultivating and producing food, reducing oil consumption and its derivatives, reforesting, and buying only the essentials.

Green delivery, online orchards and community purchases are the new habits of buying vegetables, since a healthy lifestyle and organic products are part of our lives.

Reduce Reuse Recycle

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19.84lbs

#20

During the past 40 years, the average weight of people in the U.S. increased by 9 kilograms

GLOBESITYGLOBESITY

19.84lbs

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GLOBESITY#20

More than 1.5 billion people in the world are overweight or suffer from obesity.

2.5 million deaths each year are directly attributed to being overweight.

50 million children worldwide under the age of 5 suffer from obesity.

It is estimated that more than 40% – almost one fourth of ischemic heart diseases – and up to a 40% of some cancers are directly related to obesity.

An obese person generates on average 25% more fecal matter than a person with normal weight.

The change in diet around the world is also creating a global obesity epidemic – while at the same time 900 million people in the world continue to suffer chronic hunger.

The impact of obesity over the world resources is the equivalent of adding an extra billion people on the planet.

THE DATA OF AGLOBAL EPIDEMIC

1.500 billionpeople in the world areoverweight or sufferfrom obesity.

2,5 milliondeaths being overweight.

900 millionsuffer chronic hunger

ischemicheart diseases

40%more fecalmatter

25%

cancers40%

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GLOBESITY#20

EATINGWELL ANDACCESSIBILITY

It is no longer news that healthy cooking is present at the table of families everywhere. Many families are choosing organic foods, attending farmer's markets and tending urban gardens.

However, not all families around the globe have access to these resources – but, unfortunately, do have access to cheaper food with lesser-quality calories.

Additionally, hyper-urbanization has separated more people from reliable sources of fresh fruits and vegetables.

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AN INEQUALITYSYMPTOM?

INCREASINGVIOLENCE

Economic inequality is an indicator of the structural barriers that prevent access of all individuals to legitimate methods of attaining economic success.

Some theories emphasize frustration and anger as the explanation of crime; stress is a determinant cause behind crime. The high levels of income inequality leads to stress and frustration. These feelings increase the probabilities of inte-raction between frustrated and angry individuals, leading to violent acts.

#21

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INCREASING VIOLENCE: AN INEQUALITY SYMPTOM?#21

THE CONSEQUENCESOF THE INCREASINGINEQUALITY

Latin America, besides being the region with the largest economic-social inequality, is also the most violent region of the world. For every 100,000 inhabitants in the world, there are 8 murders per year. However, in Latin America, for every 100,000 inhabitants, there is an average of 27 murders a year.

The economic and social development of the past30 years has brought profound inequalities in that region, helping to explain the widespread violence.

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INDIVI-DUALTRENDS

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#22

THE SELF-CENTEREDSOCIETY

HYPER INDIVIDUALISM

During the past three decades, our society has been pushed towards a more defined idea of individualism. One of the central factors of this movement has been the consolidation of democracy, with greater autonomy that enables people to live their lives as they wish.

Generation Y and Z are the most individualistic ones. In fact, one study showed that 73.6% of people between the ages of 21 and 30 are the ones that can adapt the least, compared to 60% of elderly people.

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MATERIALISM

#23

Today's social disconnection, advertisement and narcissism are some of the factors that influence consumers, right from youth.

This pattern goes hand-in-hand with the consumer culture. Marketing and advertisements sell us the idea that happiness becomes a reality through consuming. The more people that have an orientation toward the material, the more dissatisfaction, anxiety, depression and problems they will have. In addition, these people tend to lack energy and are substantially less satisfied with life. As materialism continues to increase, wellness decreases.

We are a society that seeks among all things easy, looking for instant and temporary pleasure. It's a fact that 38% of the world’s population feels very stressed. Their search is oriented toward products that will entertain, relax, disconnect or unwind them.

I CONSUME,THEN I EXIST,THEN I STRESSABOUT IT

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MATERIALISM: I CONSUME, THEN I EXIST, THEN I STRESS ABOUT IT#23

ENCOURAGING ANXIETY

We live stressed, in a social environment that encourages competitiveness. The permanent stress not only produces an internal earthquake to us – of which we are not always conscious – but also greatly influences our lifestyle and the way we relate to each other.

100

90

80

70

60

50

40

30

20

10

0

3542555859

6566707274

787879828490

5558454241

3534302826

222221181610

ChinaFranceCanadaColombiaAustraliaU.K.BrazilSpainU.S.IndiaUAEMexicoArgentinaSaudi Arabia

RussiaJapan

% Nervous/Anxious January 2010 % Not Nervous/Anxious January 2010

Overall anxiety levels in Argentina are high, among the highest in the world...

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#24

ARGENTINA GIVES US A GOOD LOOK INTO SOME INHERENT DISTRUST AND CYNICISM

The percentages are slightly increasing between young people from a less favorable socioeconomic level and from the parents with less education.

90% of young people in Argentina are distrustful in general,and the percentages of distrust in state institutionsare also very high: 87.8% distrust in politicians, 73.2% in Justice,69.5% in the police, and 60.8% in Public Administration.On the other hand, 57.9% of the surveyed people expresseddistrust in the press.

GENERALIZEDDISTRUST

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GENERALIZED DISTRUST#24

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#25

Individualism is the new religion.

Consumers tend to do, visit, possess, use, eat, and enjoy products and servi-ces that will provide them with a greater individual pleasure.

At the same time, by the effect of massiveness there is a search for permanent differentiations.

Living the experience is the answer from the brands to the need of consumers to find “a story they can tell, (and - if possible - that has not been shared by any of their peers), a unique experience.”

Looking for some innovative examples?

The rapper Adam Tenstareleased his latest songonline, in a format in whichit can only be heardone person at a time.

The Doughnut Vault isa Chicago bakery that closes its doors

after all their donuts are sold.Once the last one has

been purchased, they do not openuntil the following morning

LOOKING FORDIFFERENTIATION

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SOURCES– Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance- Tim Mather

– El Consumidor en 2030 - Deloitte

– Elección Social y Desigualdad Económica - Damián Salcedo Megales

– Microtrends: The Small Forces Behind Tomorrow´s Big Changes - Mark J. Penn

– Millennials Rising: The Next Great Generation - Neil Howe & William Strauss

– Por Qué el Mundo Está a Punto de Hacerse Mucho Más Pequeño - Jeff Rubin

– The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution - Brian Solis

– The Future Six Drivers of Global Change - Al Gore

– The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends

and Investment Opportunities - Bernard Baumohl

– Business Daily

– National Geographic

– The Economist

– The Guardian

– Time

– Wired

http://apertura.com

http://bbc.co.uk

http://biocab.org

http://cnn.com

http://cnnespanol.cnn.com

http://computing.es

http://computerweekly.com

http://ehowenespanol.com

http://elmundo.es

http://elpais.com

http://infoworld.com

http://infotechnology.com/

http://inta.gob.ar

http://lanacion.com.ar

http://marketwatch.com

http://menshealthlatam.com

http://noticias.com

http://nytimes.com

http://online.wsj.com/home-page

http://undp.org

http://unesdoc.unesco.org

http://who.int

http://worldwatch.org

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