Trends of Beverages – Less and More · Trends of Beverages – Less and More ABCE Dubai 2018...

Quality by Nature – The sustainable way

Trends of Beverages

– Less and More

ABCE Dubai

2018 Niels Østerberg

Quality by Nature

– The sustainable way


Fruit Based Raw Materials. Tailor made

• For Beverage, Dairy, Bakery industries

• Fit to each individual market demand and customer

• Uniform Quality

Fruit Based Raw Materials. Commodities

• Natural Extracts / Natural Flavours

• Pulps / Concentrates / Pieces

ORANA IS:


Food Service

Ice Cream

Co-Packing

Fresh Fruit Processing

Technology Transfer

ORANA IS ALSO:


ORANA TODAY: • International Company based on Danish values

• 80+ Years Experience in Fruit (1934)

• 40+ Years Experience in Fruit Based Raw Materials

• 4 Innovation Centres

• 5 Production Sites (3 + 2)

• 13 Sales Offices

• ISO, HACCP, Halal Certified

• CSR

• Environment Conscious (Danish style)


OUR SUCCESS IS BASED ON 5 PILLARS:

Tradition & Origins

Innovation & Creativity

Expansion & Localisation

Quality & Responsibility

and

SPREADING THE RISK


PRODUCT RANGE FOOD SERVICE • Crushes

• Fillings

• Toppings

• Jams

• Spreads

• Baking Jams

• Syrups

Sales InC Production

ORANA TEAMS:


Trends of Beverages Less and More


In the “good old days” (1980’s)

• All artificial

• Artificial colours

• Artificial flavours

• Additives

• Added preservatives

• Sugar

• Narrow product range


1st Development Phase

• Less Artificial, Less E-numbers Clean Label

• More Fruit, Natural ingredients

• Less Artificial colours More Natural colours

• Less Artificial flavours More Natural flavours

• Preservatives?

• Sugar, carbohydrates, sodium

• Less Traditional More Wide product range


Tuborg Squash Carbonated Juice Drink (Denmark)

Since 1985: Completely natural colours Use of carrot extract Natural stabilizer – Locust bean gum Natural flavour – Orange oil 5% fruit


1st Development Phase …continued

• More Natural

• More Fruit, Natural ingredients

• Natural Colours

• Natural Flavours

• Less Sugar

• Artificial and natural based sweeteners

• Zero / Low calories


Minute Maid Lemonade (US)

Minute Maid Light in 2018 Minute Maid in 2010

Nutritional Facts

• Calories – 43 per 100 ml • Total Fat ‐ 0 g • Sodium – 13 mg • Total Carbohydrates – 12 g • Sugar ‐ 11 g • Protein – 0g

Ingredients: Contains pure filtered water, high fructose corn syrup, lemon juice from concentrate, less than 0.5% of Natural flavors, citric acid, modified cornstarch glycerol ester of rosin, sodium benzoate and potassium sorbate, and calcium disodium EDTA, Yellow #5.

Nutritional Facts

• Calories – 6 per 100 ml • Total Fat ‐ 0 g • Sodium – 6 mg • Total Carbohydrates – 2 g • Sugar ‐ 1 g • Protein – 0g

Ingredients: Contains pure filtered water, lemon juice from concentrate, less than 2% of Vitamin C (ascorbic acid), natural flavors, citric acid, potassium citrate, glycerol ester of rosin, modified cornstarch, high fructose corn syrup, aspartame, acesulfame potassium.


SPAR’s Aloe Vera Drinks (South Africa)

Claims made from original flavoured Aloe water, contains real aloe pieces and flavoured with fruit juice, no preservatives


2nd Development Phase (Today)

• All Natural Organic

• More Fruit – not from concentrate

• Functional Ingredients

• Products with a story

• Natural colours

• Natural flavours

• No preservatives

• Low sugar / No added sugar

• Wide product range


Unsweetened tea (Indonesia)

PT Ichitan Indonesia has launched first unsweetened tea for health concern consumers.

Contains green tea and Jasmine

Indonesian Consumers have less options for no sugar beverages


Rani Float (Saudi Arabia)

Launched in 2017 targeting kids

• Contains real fruit juice • Free from preservatives • Added with vitamin D


Tropicana from Simple beverage to Highly engineered nutraceutical (US)

1980’s – Tropicana used flash pasteurization

1988 – Tropicana Twister with Vitamin C as key nutrient ingredient

1991 – Tropicana Twister light with reduced calories

2009 ‐ Tropicana with 50% less sugar and calories ; Natural sweeteners + + Calcium + Vitamin D

2005 – Tropicana pure premium essential with added fibre

2016‐ Tropicana with functional benefits claimed 100% juice + probiotics + no artificial ingredients + Sugar

2018 – Tropicana Kids Organic range of products 45% fruit juice with no artificial sweeteners and flavours

Organic Range of Tropicana


Perrier’s Carbonated Mineral Water (France)

Natural water and Zero Calories. Contains few chemical additives

79% of Perrier natural sparkling water, 15% fruit juice and natural flavours

Contains 46 Kcal

In 2018, Perrier & Juice In 1990’s Eau de Perrier Sparkling water

Flavours

Less carbonated compared to the original

version

Natural Flavours Free from sugar

Free from sweeteners Only 2 Calories All natural


SanPellegrino Fruit Beverage (UK)

In 2018, product relaunch with 40% reduction in Sugar

In 2018, new product with organic tea and fruit flavours with cane sugar

All natural with no preservatives and colours 50 calories per 250 ml

In 2015, only 10% of sugar was removed.

Natural sweetened and claims 60 calories less than original version


Red Bull towards consumers preferences (Germany)

In 2017, Trend of Organic In 2003 , Red bull with 35 KJ calories

Sugar‐free version with sucrose and aspartame

Energy content – 485 KJ

Before 1990’s

In 2011, Launch of Red bull fruit flavour versions

Cranberry, Blueberry and Lime

In 2012, Red bull ‐ Zero Calories

Energy content – 4.5 KJ Organic drinks made from 100% natural

ingredients


3rd Development phase (Future, towards 2030)

• Pure Organic

• More Sustainability (raw materials, production)

• More Biodegradable packaging

• More Functionality


Orana’s sustainability initiatives


ORANA AND SUSTAINABLE DEVELOP GOAL POLICY The following 3 SDGs are the prioritized SDGs which the Orana Group is working on:


EXTENDING THE SDG SCOPE Over the next year, we will also work on:

At a later stage also:


2nd Development Phase …continued

• More Story telling


Juice from Farm shops (Denmark)


2nd Development Phase …continued

• More Functional ingredients


Shots (Denmark)


Vitagen as one of the products with less sugar (Malaysia)

Vitagen Regular

Before 2005

Vitagen Less Sugar since

2005

Vitagen Collagen with Less Sugar

Since 2010

50% less sugar content

50% less sugar content with Functional property

Contains less sugar 500 mg of marine collagen 30mg of Vitamin C Improve gut health

Contains probiotic culture High probiotic fibre

50% less sugar Contains probiotic culture High probiotic fibre


Cold Pressed Juice (India)

Detox drink – Charcoal Lemonade Activated Charcoal with cold pressed fruit juices

Raw Pressery Drinks to boost metabolism ‐ High pressure processing ‐ No preservative ‐ No added Sugar ‐ Shelf life – 21 days


Al Ain has launched bottled water with Vitamin D content World’s first bottled water with Vitamin D in UAE Claims safe for adult and children No preservatives No flavours and colours

Vitamin Water (UAE)


Functional Ingredients

Aloe Vera. • Antimicrobial for

mouth hygiene • Lowers blood sugar

• Prevents diabetes • Helps with your

digestive system • Boost immune system

Country of Origin : Southern parts of India


Baobab. • Significant source of vitamin C

• High antioxidant content

• Contains fibre to help regulation of blood sugar

• Prebiotic stimulation for benefical microflora

• High content of magnesium and calcium

Country of Origin : Africa



Beetroot.

• High content of antioxidants

• Good source of minerals

• Reduces bad cholesterol

• Lower blood sugar

• Amongst the best anti-inflammatory foods

Country of Origin : Across globe



Chia Seeds. • Excellent source of antioxidants

• Almost all carbs are fiber

• High in quality of protein

• High content of omega-3 fatty acids

• Balance blood sugar

Country of Origin : Africa and Australia



Chili. • Benefitable for digestive system

• Improves metabolism

• Fights flu and colds

• Rich in vitamin C and E

• Natural source of iron

Country of Origin : Across Globe



Ginger.

• Acts as an antimicrobial

• Acts as anti-inflammatory

• Effective painkiller

• Helps against nausea and vomiting

• Reduce stomach discomfort

• Regulating blood sugar

Country of Origin : Southern Asia and Africa



Hemp Seeds. • High content of protein

• Source of omega-3

• Good source for fiber

• Rich in vitamin E • Excellent source of

magnesium and potassium

Country of Origin : Denmark



Hibiscus. • Anti-inflammatory effects

• Antioxidant effects

• Lowers cholesterol

• Lowers blood sugar

• Protecting your liver

Country of Origin : Egypt and Sudan



Lucuma. • Rich in antioxidants

• Natural low GI sweetener

• Great source of minerals

• High content of vitamins

• Good source of fiber

Country of Origin : Ecuador and Peru



Turmeric. • Anti-inflammatory effects

• Encourages healthy cholesterol

levels

• Supports brain activity

• Regulating blood sugar

• Antioxidant effects

Country of Origin : Southeast Asia



Future EU Beverage market

• More natural / not from concentrate

• More sustainability

• More ethnic products

• More niche products

• More special products for different groups of people

• Shorter product life cycle


Future ME Beverage market

• More natural

• Less sugar

• Low calories

• Organic

• More Functional ingredients


Thank you!

THANK YOU

Trends of Beverages – Less and More · Trends of Beverages – Less and More ABCE Dubai 2018...

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Transcript of Trends of Beverages – Less and More · Trends of Beverages – Less and More ABCE Dubai 2018...