Grocery, fresh, beverages, adult beverages LinkedIn

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Retailers / Producers and Distributors can significantly improve your in store presence with Coolio refrigerated promotional displays. North America

Transcript of Grocery, fresh, beverages, adult beverages LinkedIn

Retailers / Producers and

Distributors can significantly

improve your in store presence

with Coolio refrigerated

promotional displays.

North America

Coolio is a powerful brand building, in store marketing vehicle for any

refrigerated product.

Coolio generates a sales lift anywhere from

3 -10 times what a regular facing in the

refrigerated section.

Coolio Creates excitement around brands

with a powerful well stocked display of chilled

product located anywhere in store.

There’s nothing more effective & efficient to

launch or promote chilled products than the

Coolio promotional display.

Coolio makes the biggest brand statement

with our two most popular sizes, the 80” H

“Traditional” unit and the 62” H “Checkout”

unit.

The new “E-Coolio” unit is as “Green” as refrigeration gets:

The E-Coolio is extremely energy efficient

using only 3.5KWH per day.

E-Coolio uses environmentally friendly R290

refrigerant.

R290 is an efficient and naturally occurring

hydrocarbon.

R290 has 0 Ozone depletion potential (ODP=0)

R290 has extremely low global warming potential

(GWP=3)

The Coolio is produced using 100% recycled

Corrugate and vegetable based inks.

Multiple promotional locations throughout the store.

Depending on the size of the store, multiple locations are available to have several refrigerated promotional programs running at the same time. This creates incremental sales opportunities in several areas of the store.Ideal for Grocery, Mass, Drug, C-store etc.

Coolio can incorporate pegged and or shelved product.

Ideal for the promotion of any refrigerated products.

Cheese and Deli Meat Categories

•Coolio is ideal for the promotion of

Cheese and deli meats.

Coolio’s “Companion Rack” concept creates bundled promotions that

further increase sales.

Increase sales through

bundled promotions

that include ambient

and chilled products.

Retailers can include

multiple vendors in the

promotion.

Chips, Salsa & a beer,

or a beverage a

sandwich and a snack.

Total footprint only

18”D x 36”W

Creating a themed display around “Breakfast” that includes chilled and

ambient products

Coolio with the companion rack can

create themed destinations that increase

overall sales.

The perfect in store marketing vehicle to

showcase baked goods with refrigerated

products.

Possibilities for brand impact are limitless with Coolio and the companion

rack concept.

An example of a combination

display that features 2 sizes of

Coolio units with ambient product in

between.

Building strong brand awareness

and sales.

Perfect for both product producers

and retailers.

Product launches and sampling in the Coolio display program.

Refrigerated space is at a

premium at store level. Coolio puts

a premium launch vehicle

anywhere in store.

Vendors can participate in a

retailers Coolio advertising

program at a fraction of the cost of

purchasing the equipment

themselves.

Coolio could manage all aspects of

a retailers Coolio advertising

program.

Sample baked goods with chilled

products to increase trial and sales

of both.

New product launches with true impact…Creating a “Destination” in store

Where space permits,

develop in store

“Destination” footprints to

support major product

launches.

Coolio can help with the

design, production and in

store execution of these

types of large scale events

An example of how Red Bull could create branded and themed Coolio

units! This keeps the display in front of the consumer new and fresh.

Any Retailer could develop an ongoing promotional program with energy

drinks alone.

Retailers could offer this service to their vendors at a fraction of the cost of the vendor having

to buy the equipment outright.

This allows the retailer to better control the promotional programs in their stores.

Coolio Is the perfect in store Advertising /Sales / Marketing / Display

vehicle for Beer Wine and Spirits .

Your Chilled product, in a bold graphic advertising display anywhere in store.

Coolio’s “Companion Rack” can increase the overall impact of a retail

advertisement, by combining chilled and ambient products

Coolio is ideal for in store advertising of the booming Craft beer category.

Coolio builds brands in store better than any other advertising medium.

It is the “Quality” of the brand impression that sets Coolio

apart.

Coolio creates a strong brand impression in front of your

consumer when they are looking directly at your chilled

product, with the highest likelihood to purchase.

A comparison of typical advertising costs per 1000

impressions:

In the top 100 Television markets a 30 second prime time

spot = $17.78 CPM

In 23 Magazine Publications a four-color, one-page ad

= $9.35 CPM

In the top 100 Radio Markets, a 60-second drive-time ad

= $8.61 CPM

The average for outdoor Billboard ad = $3.75 CPM

Coolio in store billboard advertising = $3.21 CPM(Based on the purchase of 1000 Coolio units with checkout Freshboards)

Coolio In store, becomes an integral part of your overall

brand building strategy.

Coolio ensures that all brand building efforts

done across other media come together in a

synergistic way in store.

Coolio works in all retail channels.

Coolio completes the consumer interaction

cycle on a consistent way in store.

Coolio gives your new products the highest

likelihood for success!

change the promotion on a regular basis to

keep the consumer engaged.

Coolio provides complete turnkey promotional

marketing program execution.

•Manage all aspects graphic design, internal or external.

•Materials production.

•Shipping and receiving at distribution points..

•Warehousing of materials until execution.

•Pick and pack materials for each program.

•Delivery to each store.

•Complete set up at store for each promo period.

•Ongoing maintenance of refrigeration units.

•Disposal of previous graphic materials.

•This program model guarantees 100% store level compliance

•Completely hands free for retailers / producers and distributors.

Coolio and our field execution partners (Focus Servicing) have manpower in

field to ensure flawless hands free execution in all markets.

www.coolio-international.com • January 2012

Some of our Clients Worldwide!

North America

www.coolio-international.com

Contact:

Steve Danford

Vice President Business Development

Phone: 416-523-1108

Email:[email protected]

Let us help you develop

a truly industry leading

promotional in store

marketing program!

All images and renderings contained in this presentation are for discussion purposes only, and are not intended to represent programs currently in market.