Trends in Food, Markets and Farms: Findings from USDA's Economic Research Service

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    Trends in food, markets and farms:

    findings from USDA’s

    Economic Research ServiceLunch~N~Learn

    National Coalition for Food and Agricultural Research

    March 23, 2015

    Mary Bohman, Ph.D.

    Administrator

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    Inform and enhance public

    and private decision

    making on economic and

    policy issues related to

    agriculture, food, the

    environment, and rural

    development.

    ERS mission

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    Research & statistics that track the

    status of the food, ag & rural economy

    • Key role in WASDE,

    USDA Baseline

    Farm income• Agricultural productivity

    • Status of rural economy

    Food security of U.S.households

    • Food access measures

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    ERS provides research

    to inform policy decisions

    • Analysis of 2014

    Farm Act

    •Child nutrition andWIC reauthorization

    • Livestock Mandatory

    Price Reporting Act(to expire on

    September 30, 2015)

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    ERS website

     provides research

    and data … andsocial media

    expands our reach

    Twitter:

    https://twitter.com/

    USDA_ERS www.ers.usda.gov

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    Need something else … 

    Contact ERS directly withspecific questions

    • Start with Steve

    Crutchfield, ERS Assistant

    Administrator

    (202-694-5406,

    [email protected])

    • Subject specialists listedon website

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     Trends in food, markets and farms:

    findings from USDA’s

    Economic Research Service 

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    Trends in the American diet

    Food industry responds to consumer demandfor health, convenience, and other traits

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     America’s away -from-home spending

    continues to increase… 

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    10

    …contributing to a larger Food Services share

    and smaller Farm Share of the Food Dollar

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    Calorie by food group, 1970 and 2010

    610

    430

    206

    193

    Note: Food Availability data serve as proxies for food consumption.

     Added fats and oils and added sugars are added to foods during processing or preparation. They do not include naturally-occurring fats and sugars in food (e.g., fats

    in meat or sugars in fruits).

    Source: USDA, Economic Research Service, Loss-Adjusted Food Availability Data.

    274

    247

    367

    333

    545

    529

    346

    590

    1970

    2010

    Dairy

    Caloricsweeteners Grains

    Meat, eggs, andnuts Added fats and oilsand dairy fats

    Fruit and vegetables

    Calories from grains, added fats and

    oils, and sweeteners have increased … 

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    …so that eating trends are not consistent

    with recommendations 

    i di li

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    Consumers try to improve diet quality…have shifted to healthier milk options,

    while consuming more cheese and less fluid milk  

    U.S. per capita consumption of fluid milk and cheese, 1970-2010

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    14

    …but time and other constraints can make

    healthy food choices challenging at times

    514 491

    213 241

    162132

    117115

    74 111

    259 273

    34 20

    68 57

    0

    160

    320

    480

    640

    800

    960

    1120

    1280

    1440

    All U.S. adults Fast-food purchasers

       M   i   n   u   t   e   s

    Eating and drinking

    Meal preparation and cleanup

    Other activities**

    Travel

    Socializing & leisure

    Television

    Work

    Sleep

    **Other activities include grooming,

    housework, caring activities,

    sports/exercise, and shopping.

    Source: USDA, Economic Research Service calculations using

    2003-11 American Time Use Survey data.

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    Regulations prompted industry to

    reformulate toward low-transfat products

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    US agriculture operates in

    dynamic global markets

    Growing importance of global markets

    for U.S. agriculture

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    USDA Baseline forecasts growth in global trade

    of soybean, coarse grains and wheat

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    Higher incomes have increased demand

     for food in developing countries

    • Sales todeveloping

    countries now

    account for two-thirds of U.S.

    agricultural

    exports

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    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

        $    b   i    l    l   i   o   n

    October/September U.S. fiscal years

    U.S. agricultural exports

    Mexico

    Canada

    China

    Rest of World

    The top 3 U.S. ag markets—China, Canada,

    and Mexico—account for about

    45 percent of U.S. exports

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    Chinese imports are growing

    New ERS

    data vizallows

    users to

    interact

    with data

    and charts

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    U.S. exports to China are growing

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    US farms: increasing farm size and

    evolving market opportunities

    f ll b l f

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    18.1

    37.6

    27.9

    5.4 5.4

    2.6

    0.2

    2.8

    0.8

    4.6

    6.9

    10.8

    20.2

    27.8

    13.715.2

    9.5

    19.420.8

    9.7

    15.414.0

    3.6

    7.5

    0

    5

    10

    15

    20

    25

    30

    35

    40

    Retirement Off-farmoccupation

    Low-sales Moderate-sales

    Midsize Large Very large Nonfamily

    Farms

    Value of production

    Farm assets

    Smal l fami ly farms

    Large-scale

    fami ly farms

    Farming-occupation

    Percent of U.S. farms,

    production, or assets,2012

    Note: Small family farms have gross cash farm income (GCFI) < $350,000. Midsize family farms have GCFI of $350,000-$999,999.Large-scale family farms have GCFI of $1,000,000 or more.Source: 2014 Family Farm Report (in review), using data from 2012 USDA Agricultural Resource Management Survey.

    Most U.S. farms are small, but large farms

    account for most production

    C di i i diff

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    Commodity orientation differs

    by size and type of farm

    1Sheep, lambs, wool, goats, goats’ milk, mohair, horses, ponies, mules, donkeys, bees, honey, aquaculture, mink, rabbits, other fur bearing

    animals, bison, deer, elk, llamas, etc.2High value crops are vegetables, fruits and tree nuts, and nursery and greenhouse.

    Source: 2014 Family Farm Report, in review, relying on 2012 USDA Agricultural Resource Management Survey, Phase III.

    Large-scale family farms

    Midsize family farms56.4

    51.1 47.7

    31.526.3 23.5

    12.6 11.4 8.9

    25.5

    21.0

    16.916.7

    17.9 28.835.9

    17.012.7

    23.2

    24.8

    15.4

    21.4

    17.5

    29.9

    37.134.7

    48.3

    40.4

    59.4

    35.0

    7.2 10.618.1 20.8

    7.7 5.9

    22.1

    35.5

    8.514.7

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Percent of commodity production

    Nonfamily farms

    Type of farm:

    Small family farms

    Commodity

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    Farms size continues to increase

    Midpoint(weighted

    median)

    acreageprovides a

    good measure

    with a skewed

    distribution

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    Not just field c rops … 

    • 37 fruit, vegetable, nut, & berry crops

     – Covering over 90% of acreage

     – Midpoints increased for 36 of 37 over 1987-2012

     – Mean increase was 146%, median was 116%

     – 29 with increases in 2007-12; mean was 18%

    • From 1987 to 2012, the mid-point dairy

    herd increased from 80 to 900 cows

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    U.S. farm consolidation is … 

    • Long-term, ongoing and widespread

    • Drivers

     –Technology: better faster equipment,

    pest management practices

     –Organizational innovations: specialization

    of production into stages (hogs), via

    contracts, via hiring custom services

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    What else has not happened?

    • But, not really very “corporate”—still

    dominated by family businesses

    • Few corporatized farming businesses

     –

    Crop farms are getting larger, but none havemore than 50,000 hectares of cropland

     – Livestock is more mixed

    • Integrators control vertical chains in hogs, poultry

     – But contract with growers

    • Some cattle feeders own multiple large feedlots

    • Some individuals own multiple large dairy farms

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     A diverse U.S. agricultural sector:

    Local food systems and small farms

    • Local and regional food systems are gaining

    interest among consumers

    •Direct-to-consumer sales increased by 32percent between 2002 and 2007, but have

    been flat since. Intermediated sales may have

    grown.

    • Small farms handle 33 percent of local sales

    (compared to 25 percent of all farm sales).

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    Direct to consumer sales take place across U.S.,

    but most occur in Northeast and West Coast

    Di t t C (DTC) f

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    Direct to Consumer (DTC) farms:

    More likely to survive, less likely to grow

    S

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    Summary:

    Trends in food, markets & farms

    • Food and farming continue to change in

    response to

     – Consumers balancing time and desire to eat better

     – Food industry providing convenience and meetingconsumer demand for taste and health

     – Global market opportunities expand with income

    growth in developing countries – New technology and innovations in organization

     – Evolving market opportunities including local foods

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