Travel Curation Marketing

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Transcript of Travel Curation Marketing

Page 1: Travel Curation Marketing

Travel Curation MarketingPost travel videos and media in seconds,

get better found and get more traffic.

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Curation Marketing = Intelligent Marketing

The problem with old school content marketing:

There is ever more content to compete with

There is an ever smaller perceived benefit for the target audience

The solution and why it’s difficult:

Curate proven, valuable content that already exists for a while

There are lots of tools, but: it takes time, curation is not fully automatable

Here is a quick and easy way for curating travel related topics:

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Where and what to curate

Urlaub99Euro.de is yet another travel site for vacation in Germany.

Vacation providers can publish offers and tourism information.

New service: travelers, vacationers, marketers can publish, too:

Share embeddable media like YouTube, Google Earth, SlideShare

Share great content in engaging formats: as embeds!

Add titles, paragraphs and links - that’s where curation kicks in

Full control: your post can be edited, refined and embellished later

And the winner is: this totally easy access with a single-word access key

Dr. Eckard Ritter, inventor of Urlaub99Euro and its new travel curation service

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Signing up and getting a key takes twenty seconds

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Example: new user J. Otto

J. Otto chose the nickname j_otto (no special characters, no spaces)In the hello message this will become J OTTO to let it look more natural

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The email we send you looks like this:

Use your key for posting

Use the login link to edit posts or customize your key: make it memorable

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First lets us change the key to a memorable one

Go to Address & Settings, scroll down and change your key to a word you can easily remember but which is hard to guess, like ottohero or otto7801 (min. 8 char.)

This is how the edit menu looks like, it’s still empty, no posts

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Now start curating

Go to any of the topic pages listed here http://www.urlaub99euro.de/urlaub/ - for instance: Budget Travel Germany - and press Add a Post, it’s self-explaining

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Full control: edit your posts anytime

Where there is a typo or you would like to add a note just log in with your key at http://www.urlaub99euro.de/travel-media-board-registration/login.cfm to edit.

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Example: added Vimeo video on Year in Review 2015

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This is how the menu looks like after this first post

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Open with “edit” and you will see this:

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This is what you can edit:

Title: Add a meaningful title, max 255 characters (but better less then 70)

Description: Add a descriptive paragraph

URL: The post will exhibit a link to this URL and display it

IMG: Enter an image URL (full URL with http://…)

MEDIA_EMBED: Paste an embed code (should be an IFRAME, no script)

EMBEDLY_URL: Enter or paste a URL and built-in Embedly will render it, including an image

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All pages at a glance

All media boards http://www.urlaub99euro.de/urlaub/

Sign up to get a key http://www.urlaub99euro.de/travel-media-board-registration/

Sign in http://www.urlaub99euro.de/travel-media-board-registration/login.cfm