10 ways Brands can usesocial curation for marketing

FeedMagnet™ is a platform that helps brands use social content to engage.

10

Online Social testimonialsBetter than the traditional “customer testimonial”—curated positive mentions from social media are unsolicited, unedited, real comments from real people. Your customers trust real people more than they trust your marketing content. The best part is that the content already exists—you just need to curate it.

1

E-Commerce Conversion2

Showing curated photo, video, and social posts of people enjoying your product right on the product page is a great way to increase conversion. As the counterpart to ratings and reviews, social curation enables the display of “social proof”—people playing the latest video game, vs. reviews talking about game play.

The trust

Consumer OpinionsPosted Online 70% 33% Most forms of

Digital Marketing

gap}

* Nielsen, Global Trust in Advertising and Brand Messages: http://bit.ly/HyrAOP

*

Employee ShowcaseThis transparent approach gives a personal touch to brand marketing by showcasing the great social content being created by a brand's employees. It can show off talent, creativity, and personality—helping customers and prospects to connect with the brand on a human level.

Social curation here can focus the conversation on brand-related topics or simply be a safeguard for nervous HR managers who are ok letting most things through but feel more comfortable moderating.

3

GE highlights employee tweets directly on their home page

Social Press RoomMaking the traditional flat list of press releases more engaging by incorporating company and employee social posts and curated social mentions from customers, industry analysts, trade pubs, and news outlets.

4

Dow incorporates the social “Conversation” into each of it’s Solutionism campaign landing pages

Campaign Social HubCurating campaign-related social content for display in a branded destination gives you more influence over the experience of photo contests, promoted hash tags, and other social marketing campaigns.

5

Social-Embedded Banner AdsIntegrating social content into digital rich-media banners ads. A simple approach is to set up a few searches for positive social brand mentions, then have a community manager curate the results every couple hours. Each new batch of social posts can be fed directly into the ad unit, constantly updating with fresh social content.

6

MTV social digital billboard in Times Square

Interactive Digital BillboardsIncluding curated social posts to bring fresh content to digital signage and billboards. With the benefit of physical locality, these campaigns can encourage viewers to pull out their phones and interact with ad, posting a message or photo that then appears larger than life.

7

Trade Show & Consumer Event ScreensA great way to connect with event attendees, encouraging them to pull out their phones, post a photo or social message, and then see it on the big screen. Sexier physical displays and enticing social calls-to-action can really increase the event engagement factor.

8

Mobile QR-Code Landing PagesUsing landing pages featuring curated social content to drive mobile engagement. Drive traffic via QR codes strategically placed at event activations, in retail locations, or on product packaging.

9

Cars.com social wall at internal event

Internal Event and Office ScreensDrive internal awareness and usage of social platforms via social display screens in corporate offices and social media walls at internal meetings and sales conferences. This can be a great way to increase adoption of platforms like Salesforce Chatter.

10

Harness Social ContentAn integrated, cross-channel approach to social marketing can fully maximizes the benefits of social content for brand engagement while providing a strategic connection point between marketing on branded properties and marketing within social media platforms.

Discover why so many brands use us to harness social content, visit www.feedmagnet.com.