Content curation for Online Marketing
-
Upload
nando-quintana -
Category
Marketing
-
view
102 -
download
3
Transcript of Content curation for Online Marketing
![Page 1: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/1.jpg)
Content curation for online marketing
A lecture/talk by Nando Quintana
May 8th, Friday
![Page 2: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/2.jpg)
Relevance: from advertising to information
Paper ads: Newspapers, magazines
Internet Banners
Hyper-targeting, Facebook Ads, Google Ads
Vertical classifieds
Google maps
![Page 3: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/3.jpg)
Impact: from faith to metrics
EGM or even nothing
Google Analytics
Click tracking
Real time Analytics
![Page 4: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/4.jpg)
Presence: from contact to online transactions
Yellow pages, google maps, facebook places, foursquare, etc.
Facebook pages
Corporate website
Corporate blog
Ecommerce
Extra: authoritative blog
Extra: custom web tool or application
![Page 5: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/5.jpg)
Reputation: where is the conversation?
To be or not to be online
Reputation radar
Client attendance, facebook, twitter, whatsapp
Guerrilla marketing
![Page 6: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/6.jpg)
Where is the audience?
Authoritative websites, blogs and networks
Forums, Classifieds
Collaboration karma: Digg, Reddit, StackExchange
Vertical classifieds
Twitter followers
Facebook fans
![Page 7: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/7.jpg)
SEO: Search engine optimization
Indexability, keyword density but also usability
Internal factors: technical requisites (speed and html)
Internal factors: content (original, fresh and relevant) and links
External factors: incoming links
![Page 8: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/8.jpg)
SEM: Search engine marketing
Ads from Google, Facebook, Twitter, Linkedin, etc.
Experiments: keyword analysis
Experiments: budget for clicks
Experiments: bouncing rate
Experiments: conversion rate
![Page 9: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/9.jpg)
Who is who @twitter?
![Page 10: Content curation for Online Marketing](https://reader034.fdocuments.in/reader034/viewer/2022042818/55be4cb8bb61eb86788b4660/html5/thumbnails/10.jpg)
Thanks!
:-)