Transform Your Social Net Worth Part 1

Using Social Media/Networking to leverage your marketing efforts and

grow your business.

by Laura Rubinstein, CHtCertified Social Media Marketing Specialist

www.TransformToday.com

Copyright 2009 Transform Today. All rights reserved. www.TransformToday.com

What is Social Media & Social NetworkingSocial Media are the communication tools

that allow you to generate and communicate your message.Blogs, Video, Podcasts/Internet Radio Article

postingSocial Networking includes the online

community sites where your audience hangs out.Facebook, Twitter, LinkedIn, Yelp, FastPitch,

Holistic social networks, Self-Growth, NingCopyright 2009 Transform Today. All rights reserved.


Get Over It! Your Social Net Worth is At StakeIncrease your online exposure on multiple

platforms.Drive traffic to your site.Grow your contact list (your potential client base).Become known as an expert in your industry,

which leads to increased sales, press opportunities, speaking engagements and more!

You will be able to keep tabs on what the public is saying about your service or product.


Why Facebook? 250 million active members. 500 million by 2011… or sooner. 4th most trafficked website in the world. Largest photo-sharing platform. ~40M/day. Fastest growing demographic = age 30+.

Women 55+

More degrees, more mature, more money!

Rigorous Terms of Use.Copyright 2009 Transform Today. All rights reserved.


Why Twitter? Fastest growing social network. 1,382% in one year. 10+ million members. Could reach 100M in 2009 if growth holds. Largest age group = 35-49 Companies and CEOs are taking on Twitter


Keys to MarketingBuilding relationships and being visibleListening to what your market needsIdentify their problems and communicating

solutions


Build RelationshipsBranding helps – You know

exactly what Michelle Does by Elements in her backgroundTwitter ID = @MichelleRealtor

She engages in conversationsShe promotes othersShe provides value – let’s you

know what’s going on in the area.

She does this regularly

Copyright 2009 Transform Today. All rights reserved. www.TransformToday.comCopyright 2009 Transform Today. All rights reserved.


Be active with Social Media if…Your target market shows up there.

They are excited about it. They LOVE it!You want access to an abundance of information about your

target market Demographics, preferences. Spot trends before they happen. Find problems and create a solution. Be first to market.

You want a Captive audience. Average session time on Facebook: 20 minutes!

You’d like to leverage your time and resources.You want to reach a wider, international audience.You like free viral marketing source!You want to make more money!


Success HappensBy building RELATIONSHIPSGrowing your network can lead to business

opportunities.Find potential clients: sell properties, books,

coaching, services, etc.Find the right peopleFind Joint Venture opportunitiesMeet new clientsCustomer ServiceGroup EngagementNew Real Time Services Offered


Where to Start1. Build your FaceBook profile2. Create a Facebook Fan Page3. Set up a Twitter account4. Start growing your friends, fans and

followers.5. Update your status 3 times/day


Status Updates – What do I say?Add value

Let people know about the resources you use, are excited about and have that they would like

Example: Local restaurant suggestions – if you’re building a

local presence Links to articles that you’ve found interesting

Build relationships


Leverage Your Time & ResourcesTools can make working with Social Media much easier and take less time.Ping.fmHootsuite.comBit.lyTweetLater.comFan Box on your blog


Focused Out of the Box Strategy1. Research & choose the appropriate social

media sites2. Build your communities (on each site)3. Listen to your market4. Plan your Content5. Schedule your Activity – be present6. Reach out and build relationships7. Let your network WORK for you


Transform Your Social Net Worth4 Week IntensiveWeek 1: Select the RIGHT Social Media Sites and

Expand Your Communities (targeting your market)Week 2: How to Listen and Raise Your VisibilityWeek 3: Get Creative, Have Fun and Contribute

to your Communities (group mind meld)Week 4: Plan Your Implementation, Set Up

Tools/Systems to Leverage Your TimeBONUS Session: Reach Out. Build relationships

with strategic partners. Let your Network WORK for You.


Transform Your Social Net Worth 4 Week Intensive4, 90 minute focused webinar sessionsFocused Topic2 Hot seats (20 minutes each)Action Guide for each session.Study BuddyRecordings Bonus 90 minute sessionPrivate Networking Site for Members


Do It Yourself - Pitfalls

Spend hours getting up on the learning curve.

What if the strategy you implement is the wrong one? Wasting more precious time.

Must stay up to date on the changes in evolving rules in the social media industry.


Transform Your Social Net Worth4 Week Intensive$697 ValueMoney Back Guarantee Summer Special Pricing…


Transform Your Social Net Worth4 Week Intensive


Transform Your Social Net Worth Part 1

Business

Transcript of Transform Your Social Net Worth Part 1