TRANSACTIONAL, TRIGGERED & TARGETED MESSAGING• Provides richer and better user experience 8 Google...
Transcript of TRANSACTIONAL, TRIGGERED & TARGETED MESSAGING• Provides richer and better user experience 8 Google...
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TRANSACTIONAL, TRIGGERED & TARGETED MESSAGING:Driv ing Convers ion & Eff ic iency with TMS
November 7th, 2017
www.granicus.com
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HOW TO IMPROVE YOUR BUSINESS PROCESSES
BENEFITS OF GRANICUS’ TARGETED MESSAGING SERVICE
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IN THIS SESSION
ADVANTAGES OF TEMPLATED, AUTOMATED MESSAGING
by pairing your communications with powerful APIs✓
✓over complex segmented campaigns
✓and new product features
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GovDelivery Communications Cloud
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Your Org
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GovDelivery Communications Suite - TMS
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Your Org
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• Registration progress • Event or appointment
reminders • Late notices • Applicant status • Verification notices• Password reset• Renewal notifications
Targeted Messaging Use Cases
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Flexible Channel Selections
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VOICETEXTEMAIL
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RICHARD FONGTechnical Implementation Consultant
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What is an API?
• Application Programming Interface
• API facilitates the exchange & integration of data between different systems/applications
• Provides richer and better user experience
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Google Maps: embedded Google Maps on devices and site
Twitter: access to account and search
Fandango: affiliate program access to trailers, tickets, & news
Amazon: access to product selection, listing, and price
EVERYDAY APIs
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What is Targeted Messaging API?
• Provides API access to Granicus sending & processing infrastructure from your systems and applications
• Built for public organizations – scalable & reliable
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• Highly secure, FedRAMP compliant• 1:1 communications with flexible channel
selections: Email, SMS, Voice
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Targeted Messaging Service
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T a r g e t e d M e s sa g i n g
S e r v i c e( A P I )
Y o u r A p p l i c a t i o n /
S y s t e m
License Renewal/
Tax Statement/Portal
Registration
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Why Targeted Messaging?
• Deliverability. Scale. Security. Metrics.
• Improve efficiency through automation
• Trigger message based on action, event, or date
• REST interface – industry standard
• Implement using framework of your choice
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• Helps with high volume performance
• Allows you to separately manage content creation and approvals from the act of sending the message
• Smart templates support branched logic formatting and personalization
• Select subscriber variables so that TMS can identify the correct template for that subscriber
• Granicus offers template creation services
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Templates
DMV
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SHAWN PILLOWSolutions Engineer
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National Highway Traffic Safety
Administration
Example
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National Highway Traffic Safety Administration
NHTSA'S MISSIONSave lives, prevent injuries and reduce economic costs due to road traffic crashes, through education, research, safety standards and enforcement activity.
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PROGRAM:• Notifying citizens of vehicle recalls
INITIATIVES: • Improve targeted recall notification and
remediation information emails• Track delivery statistics
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Have a Greater Impact
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NHTSA Business Process
REACH ENROLL ISSUE IDENTIFIED RECALL REACH
OUTTAKE ACTION
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Business Process
ENROLL ISSUE IDENTIFIED RECALL REACH
OUTTAKE ACTIONREACH
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Business Process
REACH ISSUE IDENTIFIED RECALL REACH
OUTTAKE ACTIONENROLL
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Business Process
REACH ENROLL REACH OUT
TAKE ACTION
ISSUE IDENTIFIED RECALL
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Business Process
REACH ENROLL ISSUE IDENTIFIED RECALL TAKE
ACTIONREACH OUT
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Business Process
REACH ENROLL ISSUE IDENTIFIED RECALL REACH
OUTTAKE ACTION
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PROGRAM:• Notifying citizens of vehicle recalls
INITIATIVES: • Improve targeted recall notification and remediation
information emails• Track delivery statistics
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Have a Greater Impact
RESULT: • 1 million recall notifications per quarter • Much higher degree of delivery confidence• Internal email system was also freed up trying to send the massive amount of
required communications
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PROGRAM:• Modernize communications for timely access to
disaster resources
INITIATIVES: • Improve communications so that disaster victims can
quickly access resources during emergency recovery
• Send targeted emails to affected contacts with SBA disaster loan information
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Increase Access & Revenue
RESULT: • Sends 11M+ text messages annually• Increase of 79 percent in electronic loan applications (ELA) within one year
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PROGRAM:• Integrate with web portal for registration
verification, confirmation of filing, and quarterly tax notifications
INITIATIVES: • Offer registration verification, password reset
and confirmation messages for tax filers• Combine 1:1 messages to individual tax payers
with 1:many messages to all filers regarding relevant policy changes
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Better Customer Service
RESULT: • ~12M messages sent annually (2016-2017)• Modern tax filing service to larger, on the go, audience
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SAVE VALUABLE RESOURCES
HAVE A GREATER IMPACT
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Why Targeted Messaging?
INCREASE REVENUE
✓
✓
✓
SAFE AND SECURE✓
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TMS in Action
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Thank [email protected]