Training & Development (NGT- 105)

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    Presentation On

    Training & Development

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    DHAKA INTERNATIONALUNIVERSITYGroup B (

    Unilever)

    BBA (Evening)

    14th Batch

    1st Semester

    Course Name: Fundamental of Management

    Course Code: 105

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    Presentation On

    Training & Development

    Prepared For

    Mr. Bazlur Rahman

    Submission Date: 28.01.10

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    Presented ByFarhana Zaman Liza (leader)

    Std ID: 240269 Roll No. : 19

    Mohiuddin Al Faruk MohinStd ID: 240266 Roll No. : 16Abul Hossain (C0-leader)Std ID: 240273 Roll No. : 23

    Alim Al Razi Molla RazibStd ID: 240270 Roll No. : 20

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    The Other Members Of This Group Are:

    Zahid Hasan

    Std ID: 240264 Roll No. : 14

    Md. Mahbubul Haque Bhuiyan

    Std ID: 240265 Roll No. : 15

    Alomgir Hossain

    Std ID: 240268 Roll No. : 18

    Tomal Kanta Poul Bappi

    Std ID: 240273 Roll No. : 21

    Md. Abu Sahriar

    Std ID: 240272 Roll No. : 22 Khondoker Somir

    Std ID: 240274 Roll No. : 24

    S. M. Rouhsan Zahan Shajib

    Std ID: 240300 Roll No. : 51

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    Contents. Definition Of Training & Development

    Title Page of Unilever Introduction To Unilever

    Logo of Unilever Historical Background of Unilever Brands Strategies of Unilever Brand Name Organizational Objectives Unilevers Mission Organizational Strategies Assessment of Training Needs

    Training Goals

    Training Budgets Name Of The Trainee Name Of The Trainer & Their Positions Methods & Techniques Used To Training Program Evaluation Method

    Conclusion Training Schedule

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    Definition Of Training & Development

    Training and development is any attempt to improve current orfuture employee performance by increasing an employee ability toperform through learning, usually by changing the employeesattitude or increasing his or her skills and knowledge. The need fortraining and development is determined by the employeesperformance, computed as follows:

    Training and Development need = Standard PerformanceActual Performance.

    We are prepared our presentation on a reputated organization. And

    that is Unilever.Unilever is a British-Dutch multinational corporation that owns manyof the world's consumer product brands in foods, beverages,cleaning agents and personal care products. Unilever employed174,000 people and had a worldwide revenue of40.5 billion in2008.[1]

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    UNILEVER160 milliontimes a day,someonesomewherechooses aUnileverproduct. Fromfeeding yourfamily tokeeping yourhome clean

    and fresh, ourbrands are partofeverydaylife.

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    Introduction to Unilever160 million times a day, someone somewhere chooses a Unilever product.

    From feeding your family to keeping your home clean and fresh, our brands are partof everyday life.

    Life partnerWith 400 brands spanning 14 categories of home, personal care and foods

    products, no other company touches so many people's lives in so many differentways.

    Our brand portfolio has made us leaders in every field in which we work. It rangesfrom much-loved world favorites including Lipton, Koror, Dove and Omo, totrusted local brands such as Blue Band and Suave.

    From comforting soups to warm a winter's day, to sensuous soaps that

    make you feel fabulous, our products help people get more out of life.

    We're constantly enhancing our brands to deliver more intense, rewardingproduct experiences. We invest nearly1 billion every year in cutting-edgeresearch and development, and have five laboratories around the world thatexplore new thinking and techniques to help develop our products.

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    Logo of Unilever

    Our visual identityexpresses thevitality at the heart

    of our brands, ourpeople and ourvalues. Each iconwithin it represents

    an aspect of ourbusiness, showingthat we add vitalityin everything we do.

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    Historical Background of Unilever

    Unilever's corporate mission to add vitalityto life shows how clearly the businessunderstands 21st century-consumers and theirlives. But the spirit of this mission forms athread that runs throughout our history.

    Headquarters :Rotterdam, Netherlands; London; UnitedKingdom

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    Helping People Get More Out Of Life

    In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote

    down his ideas for Sunlight Soap his revolutionary new product thathelped popularize cleanliness and hygiene in Victorian England. It was 'tomake cleanliness commonplace; to lessen work for women; to fosterhealth and contribute to personal attractiveness, that life may be moreenjoyable and rewarding for the people who use our products'.

    This was long before the phrase 'Corporate Mission' had beeninvented, but these ideas have stayed at the heart of our business. Even iftheir language - and the notion of only women doing housework hasbecome outdated.

    In a history that now crosses three centuries, Unilever's success has

    been influenced by the major events of the day economic boom,depression, world wars, changing consumer lifestyles and advances intechnology. And throughout we've created products that help people getmore out of life cutting the time spent on household chores, improvingnutrition, enabling people to enjoy food and take care of their homes, theirclothes and themselves.

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    Timeline

    19th

    Century

    Although Unilever wasn't formed until 1930, the companies thatjoined forces to create the business we know today were already

    well established before the start of the 20th century.

    1990s Unilever's founding companies produced products made of oilsand fats, principally soap and margarine. At the beginning of the20th century their expansion nearly outstrips the supply of rawmaterials.

    1910s Tough economic conditions and the First World War maketrading difficult for everyone, so many businesses form tradeassociations to protect their shared interests.

    1920s With businesses expanding fast, companies set up negotiationsintending to stop others producing the same types of products.

    But instead they agree to merge - and so Unilever is created.

    1930s Unilever's first decade is no easy ride: it starts with the GreatDepression and ends with the Second World War. But while thebusiness rationalizes operations, it also continues to diversify.

    1940s Unilever's operations around the world begin to fragment, but the

    business continues to expand further into the foods market andincrease investment in research and development.

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    Continue.

    1950s Business booms as new technology and the European EconomicCommunity lead to rising standards of living in the West, while newmarkets open up in emerging economies around the globe.

    1960s As the world economy expands, so does Unilever and it sets aboutdeveloping new products, entering new markets and running a highlyambitious acquisition programme.

    1970s Hard economic conditions and high inflation make the 70s a tough time foreveryone, but things are particularly difficult in the fast-moving consumergoods (FMCG) sector as the big retailers start to flex their muscles.

    1980s Unilever is now one of the world's biggest companies, but takes thedecision to focus its portfolio, and rationalize its businesses to focus oncore products and brands.

    1990sThe business expands into Central and Eastern Europe and furthersharpens its focus on fewer product categories, leading to the sale orwithdrawal of two-thirds of its brands.

    The 21stcentury

    The decade starts with the launch of Path to Growth, a five-year strategicplan, and in 2004 further sharpens its focus on the needs of 21st centuryconsumers with its Vitality mission.

    B l i fit ith ibl

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    Balancing profit with responsiblecorporate behaviour

    In the late 19th century the businesses that would later becomeUnilever were among the most philanthropic of their time. They set upprojects to improve the lot of their workers and created products with apositive social impact, making hygiene and personal care commonplaceand improving nutrition through adding vitamins to foods that werealready daily staples.

    Today, Unilever still believes that success means acting with 'thehighest standards of corporate behavior towards our employees,consumers and the societies and world in which we live'. Over the yearswe've launched or participated in an ever-growing range of initiatives tosource sustainable supplies of raw materials, protect environments,support local communities and much more.

    Through this timeline you'll see how our brand portfolio hasevolved. At the beginning of the 21st century, our Path to Growthstrategy focused us on global high-potential brands and our Vitalitymission is taking us into a new phase of development. More than ever,our brands are helping people 'feel good, look good and get more out oflife' a sentiment close to Lord Leverhulme's heart over a hundred years ago.

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    Brand Name2. Food Brands:

    Unilever is one of the world's leading food companies. Our passion

    for understanding what people want and need from their food -and what they love about it - makes our brands a popular choice.

    Becel, FloraBecel / Flora products contain Omega 3 and 6 that help keep yourheart healthy.

    BertolliBringing the Mediterranean lifestyle into your home.

    Blue Band, RamaTry our healthy, affordable and convenient range of margarineproducts.

    HeartbrandOur Heart ice cream range aims to inspire people of all ages totaste the fun side of life.

    Hellmann's, AmoraFor sensational food and moods!

    KnorrOur products help people make every meal a little more special. Lipton

    Making a big splash in the global beverages market. Slim Fast

    Millions of people all over the world have lost weight with SlimFast.

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    Home Care BrandsIn many parts of the world we lead the home care market,with brands such as Omo, Surf, Comfort and Cif. It's morethan just hygiene with homes and clothes that are cleanand cared for, we help you get more out of life.

    CifThe power to deal with even the toughest dirt, every day.

    ComfortThe best care for your clothes, yourself and your family.

    DomestosExperts in killing germs. With Domestos you can be sure thejob is done.

    OmoGiving your kids the freedom to get dirty, safe in theknowledge that Omo will remove those awkward stains.

    RadiantNo other brand knows more about delivering superiorwhiteness than Radiant.

    SunlightSunlight uses the magic of natural ingredients to createunbeatable results.

    Surf

    Surf is on a mission to make everything it touches brighterthrough cleaning and more!

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    Personal Care BrandsOur personal care brands, including Axe, Dove, Lux, Pond's, Rexonaand Sunsilk, are recognised and respected around the world. Theyhelp consumers to look good and feel good and in turn get more out

    of life. AXE

    Helping males keep a step ahead in the mating game. Dove

    Celebrating beauty's diversity. Lifebuoy

    Accessible hardworking soaps and liquid gels. Lux

    Lux offers a range of highly appealing beauty products at a price youcan afford.

    PondsHelping to keep your skin looking and feeling naturally beautiful.

    RexonaRexona gives you the confidence to handle whatever the day has instore.

    Signal & Close UPProtecting and enhancing your oral health 24 hours a day. Sunsilk

    Sunsilk provides real solutions to women's everyday hair needseverywhere .

    VaselineTo help you enjoy great, healthy skin everyday

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    Food Brands

    Our commitment

    We are committed to adding vitality to people's lives by ensuringour products taste great and can form part of a healthy balanced diet.

    Great taste

    Our brands help make everyday meals special. And theyre often a

    passport to world cuisine, turning local dishes into appealing newproducts. We have the heritage and knowledge to move effortlesslybetween cuisines and countries.

    FlexibilityFor people wanting to conjure up a meal in minutes, we make

    cooking and eating a pleasure. Our solutions, ranging from a Knorrpasta snack to a Mediterranean-inspired Bertolli meal, give peopleeverywhere more time to enjoy with friends and family. Meanwhile ourFood solutions team is there behind the scenes when people eat out,working with chefs and caterers to create culinary masterpieces.

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    Healthy choicesOur success is based on making healthy food the easy and

    enjoyable choice. World-class nutrition and health expertise enableus to provide options that can help you stay healthy and you'll lookgood and feel good all at the same time. The benefits of brandssuch as Slim Fast and Flora/ Becel proactive are recognized by

    members of the medical profession and all our brands include good-for-you choices that can form part of a balanced diet .

    Fun, indulgent & refreshingWe put more fun into a healthy balanced diet with Heart brand

    ice creams, including Magnum, Cornet to and fruit-flavored ices fromSolero. The Lipton range of tea and soft drinks bring refreshment

    with natural vitality. Food you can trust

    Whatever people love about food, we aim to make sure theycan trust us to source, make, distribute and market our brands in away thats good for them and the world we share.

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    Unilevers Advertising

    Unilever's brands are known around the world for their thought-provoking yet entertaining advertising campaigns.

    PG Tips Breakfast

    This iconic 'Breakfast' PG tips advert won a Gold Award at theBritish Television Advertising Awards.

    December 2008 | United Kingdom

    Dove - Go Fresh

    A new Dove Go Fresh Body Wash Energise advert takes a snippet

    of a young woman's daily showering routine.December 2008 | United States of America

    Lynx - Dark temptation

    Winner of 2008 Film Gold Cannes, Best Film Gold San Sebastian

    Festival and Best Film NYC Festival.December 2008 | United Kingdom

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    Continue. Pot Noodle - Moussaka RapLick it! In this hilarious ad from the UK's Pot Noodle team an amateur

    chef raps his way through a mountain of food preparation.December 2008 | United Kingdom

    Monkey's Christmas speechThis 'Queen's speech' viral ad from PG tips has won a Gold Award at the

    British Television Advertising AwardsDecember 2008 | United Kingdom

    Degree - EngineeredDegree's futuristic advert focuses on the superior antiperspirant

    qualities of their deodorant by comparing it to a competitor

    product.November 2008 | United States of America

    Sunsilk - Capas DestacadaThis is Sunsilks easily recognizable advert for its glamorous

    portrayal of the hair care routine.

    October 2008 | Mexico

    http://www.unilever.com/brands/ouradvertising/degree/default.aspxhttp://www.unilever.com/brands/ouradvertising/degree/default.aspx
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    Continue. Knorr - Big Green

    Knorr's soups have always enjoyed a healthy nutritional profile.October 2008 | France

    Persil - Small & MightyThis advert shows that its the first product in the market of its kind

    that contains three times more concentrated detergent.February 2008 | United Kingdom

    Rexona - FrictionRexonas break through commercial that focuses on skin care whilestrengthening the brands overall feminine appeal.July 2008 | Argentina

    Lifebuoy - Soap for Schools

    This good germ-killing soap can make a great difference in helping toprevent the spread of preventable infectious diseases.September 2007 | Indonesia

    Dove - EvolutionA Dove advert once again challenges our concept of beauty. Evolution

    has won two Grand Prix Cannes Advertising Awards.Nov 2006 | United Kingdom

    http://www.unilever.com/brands/ouradvertising/Persil/persilroboboy.aspxhttp://www.unilever.com/brands/ouradvertising/Persil/persilroboboy.aspx
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    Organizational Objects

    Purpose & principles

    Our corporate purpose states that to succeed requires "the higheststandards of corporate behavior towards everyone we work with, thecommunities we touch, and the environment on which we have animpact."

    Always working with integrity:Conducting our operations with integrity and with respect for the

    many people, organizations and environments our business touches hasalways been at the heart of our corporate responsibility.

    Positive impact:We aim to make a positive impact in many ways: through our

    brands, our commercial operations and relationships, through voluntarycontributions, and through the various other ways in which we engagewith society.

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    Continue. Continuous commitment:

    We're also committed to continuously improving the way wemanage our environmental impacts and are working towards our longer-term goal of developing a sustainable business.

    Setting out our aspirations:Our corporate purpose sets out our aspirations in running our

    business. It's underpinned by our code of business Principles whichdescribes the operational standards that everyone at Unilever follows,wherever they are in the world. The code also supports our approach togovernance and corporate responsibility.

    Working with others:

    We want to work with suppliers who have values similar to ourown and work to the same standards we do. Our Business partner code,aligned to our own Code of business principles, comprises ten principlescovering business integrity and responsibilities relating to employees,consumers and the environment.

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    Unilevers Mission

    Our mission is to add Vitality to life.

    We meet everyday needs for nutrition,hygiene and personal care withbrands that help people look good,

    feel good and get more out of life.

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    Organizational Strategies

    The first step in the training process in anorganization is the assessment of its objectivesand strategies. What business are we in? Atwhat level of quality do we wise to provide thisproduct or service? Where do we want to be inthe future? It is only after answering these and

    other related questions that the organizationmust assess the strengths and weaknesses of itshuman resources.

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    AssessmentOf Training NeedsNeeds assessment diagnoses present problems and future challenges to be made

    through training and development. Needs assessment occurs at two levels-group andindividual. An individual obviously needs training when his or her performance falls

    short of standard. Assessment of training needs must also focus on anticipated skillsof an employee. Technology changes fast and new technology demand s new skills. It isnecessary that the employee be trained to acquire new skills. Assessment of trainingneeds occurs at the group level too. Any change in the organization's strategynecessitates training of groups of employees.

    Needs Assessment Methods

    Group or Organizational Analysis : Individual Analysis:

    Organizational goals and objectives Performance appraisal

    Personnel/skills inventories Work sampling

    Organizational climate indices Interviews

    Efficiency indices Questionnaires

    Exit interviews Attitude survey

    MBO or work planning systems Training progress

    Quality circles Rating scales

    Customer survey/satisfaction data

    Consideration of current and projected changes

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    Benefits of Needs Assessment

    This being a generalized statement, there are certain

    specific benefits of needs assessment. They are:

    1. Trainers may be informed about the broader needs of the traininggroup and their sponsoring organizations.

    2. The sponsoring organizations are able to reduce the perception

    gap between the participant and his or her boss about their needsand expectations from the training programme.

    3. Trainers are able to pitch their course inputs closer to the specificneeds of the participants.

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    When planning for your accessibility training, you should

    first establish goals for what you want your trainingparticipants to learn and achieve. Then break these goalsdown into specific objectives. Once you have objectives, itwill be clear to you what content and information yourtraining participants will need at each step to ultimately

    achieve the goal you have established for them. Whendesigning training, follow this process:

    Establish goals.

    Write specific, measurable, and achievable objectives.

    Map content topics to specific objectives. Find resources, tools, information, simulations, and other

    content to help meet each of your objectives.

    Training Goals

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    Review to make sure the content and objectives are helping studentsachieve the goals.Often as trainers, we worry about content first and achievement last.What good is an accessibility training if the content is not presented ina way that lends itself toward changing and improving the behavior ofits participants? Do not fall into the trap of letting content, such as afancy simulation or new design technique, drive what you are teaching.

    The most important step in this process is to establish good goals.In order to determine which goals are most applicable to your trainingaudience, you must become familiar with who the audience is, whattheir current knowledge level is, and what their desires and motivationsare. This involves communicating with training participants or yourhosts before a training begins. Whenever possible, ask your trainingparticipants what they hope to get out of the training before you setspecific goals and objectives.

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    Training Budgets

    The expertise and experience of the successful Sales project inspired Fair &Lovely Foundation to start another huge managers development programme in everycity of this company in February 2010.

    Vocational Training For Employers DevelopingThe expertise and experience of the successful Sales project inspired Fair &

    Lovely Foundation to start another huge managers development programme inFebruary 2010. A seven-day practical and theoretical workshop for each categorywas arranged for selected from thousands of managers of this company.

    Under this project, 20 managers from our company (of each zone) on trainingon sales programme & marketing programme.

    Training Budget

    For this training programme Unilever fixed Tk. 50,00000 (Fifty lac taka) & thetraining venue is the Bangobondhu International Auditorium.

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    Name Of The Trainers & Their Position

    Name of the Trainer DescriptionMd. Shakil Ahamed Sr. Executive Officer of Unilever(Bangladesh). He train up the marketingand sells programme.

    Mr. F. A. Carley Executive Manager of Unilever (Netherland). He train up the marketing andsells programme.

    Ashutos Mukharjey Sr. Sales Manager of Unilever (India). Hetrain up the sells programme.

    Mr. G. R. Skanles Marketing Manager of Unilever (UK). Hetrain up the marketing programme.

    Md. Kabir Islam Officer Regional Sales, Sales CommercialDivision of Unilever ( Bangladesh). He trainup the sells programme.

    Md. Adnan Mustafa Sr. Marketing Manager of Unilever(Bangladesh). He train up the marketing

    programme.

    N Of Th T i

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    Name Of The TraineeTrainees should be selected on the basis of self nomination, recommendations ofsupervisors or by the HR department itself. Some Sells Officers, Zone Managers,

    Sells Supervisors & Sells Representives, who are interested to join this trainingprogramme. They also wanted to know which method and techniques should betaken for the training. The name of the trainee and their position is given below:

    Name Of The Trainee Designation Name Of The Trainee Designation

    Md. Nadim Islam Sells Officer Md. Safiqul Islam S.R

    Md. Dulal Hossain Sells Officer Md. Nahid Ahamed S.R

    Md. Masud Rahman Zone Manager Binayok Bosu S.R

    Md. Rayhan Istiak Sells Supervisor Md. Raqibul Khan S.R

    Sabuj Gope Zone Manager Md. Arafin Mustafa S.R

    Sumon Kumar Zone Manager Md. Habibur Rahman S.R

    Md. Prince Mahmud Sells Supervisor Md. Nazmul Ahamed S.R

    Md. Sohel Rana Sells Supervisor Mr. Liton Chowdhury S.R

    Md. Biplop Hossain Sells Supervisor Mr. Asim Deb S.R

    Md. Sariful Islam S.R Md. Rubel Hossain S.R

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    Methods & Techniques UsedTo Training Program

    Off the Job Methods:

    1.Lecture2.Special study

    3.Conference or Discussion

    4.Course study5.Role playing

    6.Programme instruction

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    Evaluation MethodThe last stage in the training and development process is

    the evaluation of results. Since huge sums of money are spenton training and development, how far the programme has beenuseful must be determined. Evaluation helps determine theresults of the training and development programme. In practice,however, organizations either overlook or lack facilities forevaluation.

    Need for Evaluation;The main objective of evaluating the training programmes

    is to determine if they are accomplishing specific trainingobjectives, that is, correcting performance deficiencies. Asecond reason for evaluation is to that any changes in traineecapabilities are due to the training programme and not due toany other conditions. Evaluation is useful to explain programmefailure, should it occur. Finally, credibility of training anddevelopment is greatly enhanced when it is proved that theorganization has benefited tangibly from it.

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    Principals of Evaluation:

    Evaluation of training programme must based on the followingprincipals;1. Evaluation specialist must be clear about the goals and purposes ofevaluation.2. Evaluation must be continuous.3. E valuation must be specific.

    4. Evaluation must be based on objective methods and standards.5. Realistic target dates must be set foe each phase of the evaluationprocess. A sense of urgency must be developed, but deadlines

    That are unreasonably high will result in poor evaluation.

    Criteria for Evaluation;HR professionals should try to collect four types of data while

    evaluating training programme:1. measures of reactions,

    2. learning,3. behavior change, and4. organizational results.

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    Techniques of Evaluation:Several techniques of evaluation are being used inorganization. It may be stated that the usefulness of the ofthe methods is inversely proportional to the ease with whichthe evaluation can be done.

    Another method of training evaluation involveslongitudinal or time-series analysis. Measurements aretaken before the programme begins and are continuedduring and after the programme is completed.

    In order to conduct a through evaluation of a trainingprogramme, it is important to assess the costs and benefitsassociated with the programme. This is a difficult task, but isuseful in convincing the management about the usefulness

    of training.

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    Conclusion

    Training and development is the long and gloriousprogramme through out all over the world. Successfulcandidates placed on the jobs need training toperform their duties effectively. Workers must be

    trained to operate machines, reduce scrap and avoidaccidents. Training and development constitute anongoing process of any organization. Finally, thetraining is free from an artificial situation of a

    classroom. This contributes to the effectiveness ofthe programme. So training and developmentprogramme is must be needed all over themanagerial sector or any individual company.

    T i i S h d l

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    This is a 7 days training daily schedule.

    Session:1

    Training Time : 09:00 AM 012:00PM

    Registration time : 08:45 AM 09:00 AM

    Training Venue : Bangobondhu International Auditorium

    Routine :

    Training Schedule

    Name of the trainer: Time of the theoretical &

    practical class:Md. Shakil Ahamed 09:00 AM 10:00 AM

    Mr. F. A. Carley 10:00 AM 11:00 AM

    Ashutos Mukharjey 11:00 AM 12:00 PM

    Refresh: Launch Break (From 12:00 PM 12:30PM )

    Theoretical & practical

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    ContinueSession:2

    Training Time : 01:00 PM 04:00 PM

    Registration time : 12:45 PM 01:00 PM

    Training Venue : Bangobondhu National Auditorium Routine :

    Refresh: Tea Break (From 04:00 PM 04:30 PM )

    Name of the trainer: Time of the theoretical &practical class

    Mr. G. R. Skanles 01:00 PM 02:00 PM

    Md. Kabir Islam 02:00 PM 03:00 PM

    Md. Adnan Mustafa 03:00 PM 04:00 PM

    Theoretical & practical

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    Any Question

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