Trailer analysis

The happening

The HappeningThe Happening is a 2008 horror thriller film written, co-produced and directed is a 2008 horror thriller film written, co-produced and directed by M. Night Shyamalan that follows a man, his wife, his best friend, and his by M. Night Shyamalan that follows a man, his wife, his best friend, and his friend's daughter as they try to escape from an inexplicable natural disaster.friend's daughter as they try to escape from an inexplicable natural disaster.

• The genre of the film is a horror thriller. This is obvious within the The genre of the film is a horror thriller. This is obvious within the first few shots of the trailer. As it shows a police officer being first few shots of the trailer. As it shows a police officer being zoomed in closer as though something is coming towards and then zoomed in closer as though something is coming towards and then the next shot you see the police officer on the floor dead. This is the next shot you see the police officer on the floor dead. This is showing a key element of a thriller with suspense because eave the showing a key element of a thriller with suspense because eave the reader hanging, trying to figure out what has killed the police reader hanging, trying to figure out what has killed the police officer. Another key shot is the shot with the intertitle of Friday the officer. Another key shot is the shot with the intertitle of Friday the 1313thth. They have purposely set the opening date to Friday the 13. They have purposely set the opening date to Friday the 13 thth. . This is because Friday the 13th is supposedly one of the unluckiest This is because Friday the 13th is supposedly one of the unluckiest days of the year that something bad will happen . This instantly days of the year that something bad will happen . This instantly adds a scary element to the film.adds a scary element to the film.

The target audience for this film seems to be around the age of 18-The target audience for this film seems to be around the age of 18-30 predominately male but it does target towards female. The 30 predominately male but it does target towards female. The trailer initiates this target audience as we are witnessed to trailer initiates this target audience as we are witnessed to characters which are around the age of 30. This includes the main characters which are around the age of 30. This includes the main characters who we are witnessed to at the start. A very clear shot characters who we are witnessed to at the start. A very clear shot that indicates this target audience is the shot with the train that indicates this target audience is the shot with the train conductors. I believe the target age goes down to 18 because it conductors. I believe the target age goes down to 18 because it includes a variety of shots which initiate with 18 year olds.includes a variety of shots which initiate with 18 year olds.

The film trailer last for 2 minutes and 24 seconds this includes a variety The film trailer last for 2 minutes and 24 seconds this includes a variety of 84 shots. Throughout many of these shots the audience are witnessed of 84 shots. Throughout many of these shots the audience are witnessed to many fades of black. This is done so it will disguise the audience form to many fades of black. This is done so it will disguise the audience form the event happening, how the people are dying and instantly making the the event happening, how the people are dying and instantly making the viewer come to there own judgment which will make them want to watch viewer come to there own judgment which will make them want to watch the film. the film.

Dietetic sound is used very smartly within the trailer. As it uses the Dietetic sound is used very smartly within the trailer. As it uses the characters within the film to ask questions and describe the outcomes of characters within the film to ask questions and describe the outcomes of the event. What the trailer is doing here is feeding questions into the the event. What the trailer is doing here is feeding questions into the viewers mouth . It also cancels out some of the things that the viewer viewers mouth . It also cancels out some of the things that the viewer might believe what the event. For example when on the radio the might believe what the event. For example when on the radio the broadcaster explains, “A terrorist which is deemed responsible may be broadcaster explains, “A terrorist which is deemed responsible may be less and less likely”. This immediately makes the audience wonder what less and less likely”. This immediately makes the audience wonder what the vent is.the vent is.

Non dietetic sound is used as a lead up to an action happening Non dietetic sound is used as a lead up to an action happening within the trailer. This is shown by using a low key sound when within the trailer. This is shown by using a low key sound when building up to the action , however when the action is about to building up to the action , however when the action is about to occur you here a loud thud and it cuts away with a black fade, occur you here a loud thud and it cuts away with a black fade, this is evident within the two shots with the police officer. this is evident within the two shots with the police officer. Throughout the trailer the audience are witnessed to the sound Throughout the trailer the audience are witnessed to the sound effect of the wind. This instantly adds a supernatural natural effect of the wind. This instantly adds a supernatural natural effect that something is coming for you but you cannot see it . effect that something is coming for you but you cannot see it .

The main character within the trailer is presented as a teacher. But he is also The main character within the trailer is presented as a teacher. But he is also present him saying that “honey bees are beginning to go missing but nobody is present him saying that “honey bees are beginning to go missing but nobody is interested about what is happening to the bees”. This is a very important quote interested about what is happening to the bees”. This is a very important quote because it instantly makes him as a top characters within the trailer because he because it instantly makes him as a top characters within the trailer because he is one of the first characters shown interested in the events. Throughout many is one of the first characters shown interested in the events. Throughout many of the characters they are presented as ordinary people, there is no one which of the characters they are presented as ordinary people, there is no one which is presented as a leader or superhuman or even a villain, instead they have is presented as a leader or superhuman or even a villain, instead they have included family's, teachers, police officers, train conductors all under attack included family's, teachers, police officers, train conductors all under attack from something. This is done so the audience are able to relate to the from something. This is done so the audience are able to relate to the characters within the trailer. As people who often spend their money to watch characters within the trailer. As people who often spend their money to watch these films are often ordinary people with civilised jobs. these films are often ordinary people with civilised jobs.

Throughout the trailer the narrative is often showing the journey of the teacher throughout Throughout the trailer the narrative is often showing the journey of the teacher throughout the events, as though he is on the run. The audience is also shown how widely spread the the events, as though he is on the run. The audience is also shown how widely spread the event is through shots of new York and other states of America. This shows severity of event is through shots of new York and other states of America. This shows severity of the event and it also shows the effect of the event., however it never shows what the event the event and it also shows the effect of the event., however it never shows what the event or how it is killing people this creates that sense of enigma. Within the trailer the teacher or how it is killing people this creates that sense of enigma. Within the trailer the teacher quotes the words “ there are forces of work beyond our understanding” this immediately quotes the words “ there are forces of work beyond our understanding” this immediately reveals a little bit about the plot of the film that the event is something worse than we reveals a little bit about the plot of the film that the event is something worse than we have ever came across and the event maybe something natural not man made.have ever came across and the event maybe something natural not man made.

Throughout the trailer the titles of “the event we cannot see” “on a Throughout the trailer the titles of “the event we cannot see” “on a scale we cannot imagine” “the unthinkable is happening”. These title scale we cannot imagine” “the unthinkable is happening”. These title all shown that something new is happening. Which is communicating all shown that something new is happening. Which is communicating to the audience that you cannot image what is going on but if you come to the audience that you cannot image what is going on but if you come and watch our film we have done it for you. Within the trailer the and watch our film we have done it for you. Within the trailer the intertitles of films that the director of the happening has already intertitles of films that the director of the happening has already directed. One of these films was the six sense which is a horror, and directed. One of these films was the six sense which is a horror, and the other is signs which is a thriller. This immediately gives the the other is signs which is a thriller. This immediately gives the audience confidence about the making of the film and makes them audience confidence about the making of the film and makes them expect that this will be successful like the other films because the expect that this will be successful like the other films because the director has done it before. It also sets a scary mood by involving other director has done it before. It also sets a scary mood by involving other films with a similar genre.films with a similar genre.

Within the trailer there are many close up shots as this makes the viewer Within the trailer there are many close up shots as this makes the viewer able to see the reaction of the characters face to what is going on within able to see the reaction of the characters face to what is going on within the trailer. It also makes the audience see how dramatic the event is the trailer. It also makes the audience see how dramatic the event is without even knowing what the event actually is. As you can see with the without even knowing what the event actually is. As you can see with the bottom picture on the side there is a high angle close up. This show s the bottom picture on the side there is a high angle close up. This show s the vent having power over the character and presenting the character as vent having power over the character and presenting the character as week and vulnerable.week and vulnerable.

In the trailer there are many establishing shots to show to the In the trailer there are many establishing shots to show to the audience where the event is being caused and constructs the audience where the event is being caused and constructs the mise en scene. These shots show where the event is mise en scene. These shots show where the event is happening so it is technically giving the event some kind of happening so it is technically giving the event some kind of identity and helping the audience understand how big the identity and helping the audience understand how big the event is. event is.

The happening was in co-production The happening was in co-production with Twentieth Century Fox, Blinding with Twentieth Century Fox, Blinding

Edge Pictures and UTV Motion Pictures.Edge Pictures and UTV Motion Pictures.

• The film trailer is very successful in targeting its audience . This is because it doesn’t involve anyone laughing, having fun or making jokes, but it does involve people being The film trailer is very successful in targeting its audience . This is because it doesn’t involve anyone laughing, having fun or making jokes, but it does involve people being very serious, scared and shocked. Which will grab the attention of the audience in which they want to which is a serious horror thriller. This also proves that the trailer is a very serious, scared and shocked. Which will grab the attention of the audience in which they want to which is a serious horror thriller. This also proves that the trailer is a very important promotional device for the film. very important promotional device for the film.

• There are many other factors which show that this trailer is a very important promotional device for the film. These factors include the montage , which is shown when the There are many other factors which show that this trailer is a very important promotional device for the film. These factors include the montage , which is shown when the audience are brought back to the main character telling us that there are forces of work beyond our understanding while he is still teaching and it is linking it to the audience are brought back to the main character telling us that there are forces of work beyond our understanding while he is still teaching and it is linking it to the different points which are going on within the film. What this does is that it speeds up the time of shots and it gives the simple shots like wind blowing the trees different points which are going on within the film. What this does is that it speeds up the time of shots and it gives the simple shots like wind blowing the trees

• The film however received mostly negative reviews, Evan though it The film however received mostly negative reviews, Evan though it was a negative film it still did surprisingly well in the box office. This was a negative film it still did surprisingly well in the box office. This was evident to its opening day gross of $13 million and over the was evident to its opening day gross of $13 million and over the weekend it came to a gross of $30,517,109. These figures show that weekend it came to a gross of $30,517,109. These figures show that the happenings promotional tools were very successful, and even the happenings promotional tools were very successful, and even though the trailer isn't the only promotional device it s preferably the though the trailer isn't the only promotional device it s preferably the main one to get people to come and watch the movie. main one to get people to come and watch the movie.