Valentinehttps://www.youtube.com/watch?v=KEwV-VN8YVY

At what point in the trailer are we told the name of the film? Why is this?

We are told the name of the film at around 2:18, and then again with different stylised writing at 2:21. I think the name is put in later because if it came up at the start, by the end of the trailer the audience would be more likely to forget what it is called; therefore the flash up of the name at the end will make it more probable that viewers will remember.

Why are we told who is starring in the film? How is the information given to

us? Why?

In this particular trailer I’m analysing, we aren’t told the names of the actors during the actual clip, which I have seen happen on a number of trailers. It is shown in this trailer on the credits at the very end. I think normally names are shown to attract more audience attention if they see very well known, credited names.

What type of action from the film do we see?

In this trailer we see physical destructive violence, with and without weapons. The physical violence with weapons involve a bow and arrow. The killer strangles and pushes some of the victims. A lot of running is involved, making it very fast paced.

What clues does the music give us as to what type of film the trailer is

advertising?

The sound effects at the start create a sort of echo, causing an eerie atmosphere. As the trailer progresses, a heart beating sound kicks in which eventually evokes into fairly fast paced music which has a lot of bass with random changes in pitch which unpredictably constantly changes. The constant change in tempo of the music and the use of screaming within the music shows that it’s going to be a horror trailer due to the gradual build up in suspense created.

What can you say about the voice of the person delivering the voice over? Why do you think this voice was chosen? What

effect does it have? Is there anything significant in the language being used?

I found the voice over for this trailer quite unusual and unexpected as they have a woman delivering it. Stereotypically, one would normally expect to hear a man’s voice for the voice over as it would be deeper and more sinister. The voice over in this clip doesn’t talk for very long, it’s just for a bit at the start, then the music and beating takes over. The way in which she talks has a very flirtatious, teasing sound to it, with slight alterations in dynamics and pitch. It is quite deep sounding for a woman’s voice. I think this voice may have been chosen as this film’s focus is on Valentine’s day and a group of girls which may have given it a bigger female viewing as it sounds rather feminine; therefore this voice over may be more appealing to the female audience. Boys may find her voice ‘sexy’ sounding, therefore be interested in watching the film. I found it very effective as it stood out to me straight away that a male wasn’t delivering the voice over. The language used is very significant in my opinion as it is made to sound quite personal by directing it to the female audience as though they have all experienced the same thing as what occurs in the movie. It makes the movie sound very realistic and one can relate to it.

How does the speed of what we see compare to watching a clip from a film? Why is this? Does the

speed alter through the trailer or stay the same? What are the main transitions used?

The speed in this trailer alters noticeably throughout. It starts off at a slow pace with longer clips of scenes, then suddenly turns extremely fast paced; however moves back to slow again. Then we see a really big climax with fast paced clips once again. In between the longer clips, whenever there is a transmission, it goes to a black screen for about a second at a time. The speed of what we see in this clip gets the heart racing a lot quicker than a clip from the actual film would because, at two points, it is very fast moving. When it slows down, it could be compared to a clip in a film; however the longer, slower paced clips still don’t give very much away. one can compare it more to the film; although in the trailer you get to see numerous short clips that all involve something or someone different and particular parts will stick out in the mind.

What information are we given in the very last frame of the trailer? Why is

this?

The information in the last frame of this trailer states “love hurts” which links in with the title Valentine as Valentine’s is all to do with the concept of love. It could be implying just how far love can send people to act in an impulsive way if they have ever experienced heart break. This will make the audience aware of the killer’s motive.

Does the trailer make clear its USP? What is it?

I found this trailer extremely interesting to watch and I can’t find anything in particular that it could be trying to put forth as its Unique Selling Point. I would say the name of the movie and the use of attractive women who dress in a fairly revealing way could have a USP to it as it portrays it to be an erotic thriller.

Can you identify the logo from the distribution company? When do we

see this?

In this trailer, the logo from the distribution company “Warner Bros” appears near the start, right after the first clip. The distribution company is normally put at the start of trailers. It is also at the very end of the trailer as well; however here it is very small and in the corner on the credits.

Where would you expect to see this trailer? Before what films at the cinema? In

the breaks of which TV programmes?

One would normally expect to see this trailer before films from higher age classification at the cinema as it wouldn’t be suitable for viewing by infants. It would probably come before the screening of a horror movie as the people seeing it will clearly already have an interest in horror films. Similarly, in the house it would only be expected to be shown at a later hour when children are not about to see it. Again, it would be shown in the breaks of the more mature, explicit TV programmes and quite possibly in the breaks of heavy drama or action films.