Trafico distribution pitch pp v7

h"p://trafico2014.firs3ramefilms.net 2014, UNITED STATES, AMERICAN CRIME DRAMA,

EPISODES LENGTH 45 MINS. HD 1.85:1 IN SPANISH, W/ENGLISH SUBTITLES

& Jersey Fresh Film Production

A Distribution Plan By Siddharth Moturi Laurrice Monnae

Joseph A. Eulo

ProducDon Team: Creator/Director/ExecuNve Producer: Joseph Eulo

Producer(s): Aisha Casey, Michael Fels Director of Photography: Jon Mendez

SFx/HMU: Dylan Stahl, Rebecca Sorokac Writer(s): Joseph Eulo, Elsa Bermudez, Nicholas Iorio, Micael Fels, Brian-‐-‐-‐Paul Mendoza, Aisha Casey

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Tagline Every body has a price

Logline tráfico is an American crime drama about the dark invisible side of human trafficking within the United States. Set in a world where no one is who they seem and every body has a price.

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Synopsis tráfico is an character driven dramaNc narraNve about the dark and invisible side of human trafficking within the United States of America. The story is set in a small central Jersey town, just twenty-‐-‐-‐miles from New York City, in the heart of one of the busiest transportaNon corridors in the world. tráfico is told through the lives of the women and children who are bought, sold, and forced to serve in the sex trade, the pimps, johns, and criminals responsible, and those dedicated to the trades end game. The characters’ lives interweave, their worlds collide, and ulNmately crash into each other exposing the darker side of human nature.

What makes tráfico different from other movies and series? tráfico is an American acNon crime drama. It stands out from other web series because unlike other series on the Internet this deals with a serious social issue: human trafficking. ▪  It is a social realist film, because of how it deals with a real life situaNon, which obviously

needs to be addressed.

▪  This series is inspired from real life events and newspaper arNcles. This gives the series more credibility compared to other shows.

▪  It subscribes to an indie filmmaking model but adds a griby realism that creates new and original content for audiences.

▪  The realist, documentary-‐-‐-‐like style, which might normally dominate social conscience films that try to elicit sympathy and acNvity from the audience, is well balanced by moments of more innovaNve and stylized cinematography.

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Target Audiences 1st Tier Target Audience •  Men and Women 18-‐-‐-‐54 years old. •  Fans of American crime dramas like AMC’s TV series Breaking Bad, and HBO’s The •  Fans of Films like Christopher Nolan’s American neo-‐-‐-‐noir mystery-‐-‐-‐psychological thriller

(2000), and Guy Ritchie’s BriNsh dark comedy-‐-‐-‐crime film Snatch (2000).

Wire. film Memento

2nd Tier Target Audience •  OccupaDon: Human Rights AcNvist, College Students, Social Workers, Public Policy Makers •  Interest: Human Trafficking, Crimes against humanity, Social Issues

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3rd Tier Target Audience •  LocaDon: U.S. CiNes with high rates of human trafficking cases.

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Production/Distribution Timeline

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Festivals & Markets 1st Tier Films FesDvals •  The Webby Awards •  New York Television FesNval •  Streamy Awards

2nd Tier Film FesDvals •  Human Rights Watch Film FesNval •  Syracuse University Human Rights Film

FesNval

3rd Tier Film FesDvals •  The New Media Film FesNval •  The Independent Television and Film

FesNval •  The Independent Filmmaker Project (IFP)

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DISTRUBUTORS

1st Tier Distributors •  Warner Bros Digital Distributor: •  RelaNvity Media •  Yahoo!

2nd Tier Distributors •  CRACKLE TV (Sony): •  CINEDIGM:

3rd Tier Distributors •  BLIP TV •  VIMEO •  YOUTUBE

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Crackle made a push for more legiNmacy when it signed a deal with NBC

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Marketing ▪  Behind the Scenes of the Making of tráfico with interviews with cast and crew. ▪  10, 15, and 30-‐-‐-‐second character vignebes to share via social media. ▪  Parallel story lines, that inform the overall story, via other social media plagorms: Twiber, instagram, vine, YouTube, etc. ▪  1 to 2 minute character monologues distributed exclusively through the mobile app. ▪  Animated Gif of character moments in future episodes as teasers. ▪  Character Photos.

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Outreach ▪  Series of Live performances called “The tráfico monologues.” The purpose is to create awareness about human trafficking within the United

States and promote the tráfico the series. ▪  6 to 12 PSA videos that demonstrated the signs and symptoms of a vicNm of human trafficking. ▪  An Mobile iOS and Android App that will engage the user in a discussion about the topics, characters, and themes within an episode. ! !

Human Trafficking Awareness Workshops/Training for the A book/graphic novel that teaches young kids about human trafficking.

Public.

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Engagement Mobile ApplicaNons to distribute episodes, provide exclusive content., and allow open dialog about episode characters, themes, and topics.

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Audience Development 1)  Build a social website (hbp://trafico.firsgramefilms.net )

2)  Organic search markeDng: Tap into the power of keywords by incorporaNng them into your social media, video markeNng and publicity strategies. SEO is a process.

3)  Social Media MarkeDng: doing “something” small every day is far beber than doing a lot of something one day and then nothing the next.

4)  Publicity and PromoDons: CreaNng “buzz” is important for building awareness and anNcipaNon for your work. Buzz can be defined as anything, which makes people talk about your project.

5)  Community Development: A following is an audience that interacts with you. A community is audience that interacts with each other.

6)  AdverDsing: The rise of social networks has opened-‐-‐-‐up a number of low-‐-‐-‐cost adverNsing opNons.

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Social Media

tráfico website. Parallax, Mobile Ready & Responsive hbp://trafico.firsgramefilms.net

Facebook – Over 1,900 Likes and growing daily

hbp://www.facebook.com/trafico.webseries

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IMDb – tráfico has a MOVIEmeter rank of 37,843 hbp://www.imdb.com/Ntle/b3532276/

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IndieGoGo https://www.indiegogo.com/projects/745418/

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Press tráfico was selected as project of the day on Indiewire, and nomintated of Project of the week.

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Trafico distribution pitch pp v7

Business

Transcript of Trafico distribution pitch pp v7