SIMPLE is a Corporate Performance Management (CPM) software

that helps companies to improve their performance and governance

TEAM

- Computer Cientist- Mkt MBA- Mngt Especialist FDC

Marcello Ladeira (CEO)

- FDC Prof/Consultant- Kellog School of Mngt- Cheung Kong Gaduate School

Eduardo Véras (Advisor)

- Computer Cientist- Strategic Mngt MBA- Mngt Especialist FDC

Douglas Reis (CTO)

- Mkt MBA- Strategic Mngt MBA- Mngt Especialist FDC

Alex Soares (Sales Dir.)

- Computer Cientist- Strategic Mngt MBA- Mngt Especialist FDC

Gustavo Coelho (COO)

2010 2011 2012 20130

1

2

3

4Revenues (R$ MM)

+20k Users

Vale 100k

KPIs/y6k

35 Clients

Other Industries

Mining10

100kKPIs/y

• Consumer Goods;• Construction;• Electrical;• Metallurgy;• Paper and Cellulos;• Health;• Services;• Steel;• Telecomunications;• Textile.

60%

20%

20%

Mining MarketBrazil

Vale

Other 9 clients

Not users Consumer Goods;

Michelle Operations Mgr

Production Health & Safety Environment Maintenance

+2k employees24 hours / day7 days / week

3 Shifts

President

Latin America VP

Brazilian CEO

David Brazilian CIO

John Regional Dir.

MichelleOps Mgr

Production Health & Safety …

Chile CEO

…

North America VP

…

Africa VP

…

Worldwide shareholders

AND MANY OTHERS

Benefit to Our Customers

• Reduces the amount of work to collecting and validating the KPI results;

• Identifies the recurrence of problems;• Enable to report the results in all the

company levels;• Engage workforce in a result-oriented culture.

we bring order to complexity

“SIMPLE is very useful and effective for supporting our management model. It is simple, versatile and safe. If used correctly it gives a great leveraged in order to make our strategy happen.“ Eustáquio Couto Jr. – Performance Manager

Global CPMMarket

Brazilian CPMMarket

50Consumer

Goods Industries Basecamp

Brazilian Control, that uses SAP and with yearly revenues between R$ 200MM and R$ 1BiR$ 9.5 MM

R$ 230 MM/y *

R$ 11 billion/y *

* Gartner CPM market – apr 2014

Business Model

On-premise

SaaS

AVG Licensing

R$ 120k

R$ 6.4k/ month

AVG Support & Maintenence

R$ 3.1k/month

-

Implementation

R$ 30k

Our Business Model

How it works

AND MANY OTHERS

BI ERPs Databases

SIMPLE

The Value Proposition

• Summarizes and drill down the KPIs along the company;

• Automatic integration with ERPs, and others;• Amazing user experience; • GUI that highlights the problems and addresses

then through actions plans & lean methodology;• Securely stores the KPIs and track modifications;• Enables collaboration between the company’s

members.

Potential Competition

$$$ $

Solution Cost

Impl

emen

tatio

n Ti

me

Oracle

IBM

SAP

Host Analytics

Tagetik

SAS

CAMMS LongView

Adaptive

Sales Projections

2015 2016 2017 2018 20190

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

Thou

sand

s of

New

Use

rs

USASales Office

Spanish- Speaking LASales Office

SaaS

OnPremisse

Revenue Model

2015 2016 2017 2018 2019-20.00

0.00

20.00

40.00

60.00

80.00

100.00

120.00R$ MM

RevenueGross ProfitPre-tax Profit

Main Drivers 2015 2016 2017 2018 2019

# On-premisse Users 19K+1,400 24,800 34,400 53,600 92,000

# SaaS Users 1K+1,075 6,575 21,575 61,575 161,575

SaaS / On-prem Users 10% 26% 63% 115% 175%

Annual Income Statement

Sumary 2015 2016 2017 2018 2019

Revenue 3.46 7.60 17.71 40.49 92.81COGS (0.33) (0.86) (2.79) (6.73) (15.91)Gross Margin 83% 81% 77% 76% 75%Total OPEX (4.03) (5.00) (6.36) (11.38) (20.48)Net Income (1.55) 0.33 5.28 14.89 39.22Profit Margin (% Net Income)

-45% 4% 30% 37% 42%

R$ MM

Cash Flow

2015 2016 2017 2018 2019

-10.00

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

-1.55

0.335.28

14.89

39.22

R$ MM

Cash FlowCumulative

Operating Stack

2015 2016 2017 2018 20190

5000000

10000000

15000000

20000000

25000000

G&AOperationsEngineringMarketingSales

R$ MM

4.3 5.06.4

11.4

20.5

Milestones4Q2014 1Q2015 2Q2015 3Q2015 4Q2015 1Q2016 2Q2016 3Q2016 4Q2016

Product

Marketing

Company

Finish v Next

Customer Migration

Setup Cloud Server

Mobile MVP

Build New Data Extract Tool

Hotsites

Inbound Mkt Materials

Develop Backoffice

Team

Dvlp Sales Team

SP Sales Office

NE Sales Office

Product Improvement Based on Customer Feedback

IT Forum

Hire SP Salesperson

Hire Mkt Guy

Hire NE Salesperson

2.5M

M

0.63

K

LATAM Sales Office

Hire LATAM Salesperson

Mobile V1 Mobile V2

Improvement to new markets

Data Extract Tool Improvement

Develop Global Mkt Strategies

Q&AThank you