METRICS, ANALYTICS & BRANDS Tracking, Measuring & OptimizingHow Do We Measure Success

ERIC BERRYCEO

Native Advertising for the Visual Web

How it Works : Native Advertising at Scale

Impressions from any device

Biddable with standard RTB on TripleLift Native Exchange

Winning BidTripleLift renders native ad

TripleLift Rendering Technology intelligently

formats and crops any image to fit

placements across publishers and devices

Bidders can respond with any

properly formatted assets

Brand image assets with

headlines and captions

Impressions from any device

Biddable with standard RTB on TripleLift Native Exchange

Winning BidTripleLift renders native ad

TripleLift Rendering Technology intelligently

formats and crops any image to fit

placements across publishers and devices

Bidders can respond with any

properly formatted assets

Brand image assets with

headlines and captions

Native Ads on Any DeviceTripleLift handles integration with each publisher

Same asset can be used anywhere, our rendering technology makes it

work

Includes desktop, mobile web, and mobile app

Publisher tech identifies structure of site, utilizes appropriate rendering technology

Impressions from any device

Biddable with standard RTB on TripleLift Native Exchange

Winning BidTripleLift renders native ad

TripleLift Rendering Technology intelligently

formats and crops any image to fit

placements across publishers and devices

Bidders can respond with any

properly formatted assets

Brand image assets with

headlines and captions

Leverage Existing RTB Infrastructure

Impression request sent from existing RTB exchange

Currently available on AppNexusLeverages existing user sync, protocol implementations, etc.

Dynamic click through URLs, customized text,

etc. all permittedBid with asset

sync’d with RTB exchange

Standard BANNER ADS

bid with TL creatives targeted to TL’s member

Impressions from any device

Biddable with standard RTB on TripleLift Native Exchange

Winning BidTripleLift renders native ad

TripleLift Rendering Technology intelligently

formats and crops any image to fit

placements across publishers and devices

Winning Bid Integrated into Publisher’s Content

Publisher Templates

Fetched at Impression

Time

Winning content injected

into publisher template

Device and layout-

specific rendering

technology

Advertisers simply bid

with asset and it’ll work

Masonry pages,

integrated feeds,

wordpress etc - all

handled correctly on

publisher side TL

escapes from iframes to

deliver integrated w/

publisher’s CSS

Mobile App

SDKs and API

integrations w/ mobile

app providers allow

seamless mobile app

integrations

Defaults

TL works with publishers

on default behavior,

including server-to-

server content calls,

collapsing, and serving

3rd party sites

Image Analysis

How well are we cropping?

How well are we cropping?

ORIGINAL IMAGE

What makes up an image, and how do we leverage it for impression-time rendering

FACE DETECTION BODY DETECTION EDGE DETECTION POINT OF INTEREST

What do brands want?meaningful consumer engagement - both pre- & post-click

CONTEXTUAL RELEVANCE

AD VIEWABILITY SOCIAL IMPACTRETURN ON INVESTMENT

Place ads where

consumers are paying

attention

Meet brand’s

idiosyncratic look-

and-feel requirements

“Performance”

Ease of use

METRICS, ANALYTICS & BRANDS Tracking, Measuring & OptimizingHow Do We Measure Success

ERIC BERRYCEO