Tourism knowledge dynamics Between local destinations and global markets Professor Henrik Halkier...
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Tourism knowledge dynamics Between local destinations and global markets Professor Henrik Halkier Aalborg University, Denmark [email protected] Linking in to global knowledge flows Malmö, 22 April 2010
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Transcript of Tourism knowledge dynamics Between local destinations and global markets Professor Henrik Halkier...
Tourism knowledge dynamics
Between local destinations and global markets
Professor Henrik HalkierAalborg University, [email protected]
Linking in to global knowledge flows Malmö, 22 April 2010
Henrik HalkierAalborg University, [email protected]
OUTLINE
1. Fragmentation and tourism development
2. Knowledge dynamics of tourism in Europe
3. Knowledge-based tourism policy strategies
A POLICY CHALLENGE:TOURISM FRAGMENTATION
Travel services• commercial• infrastructural
On-site services• accommodation• catering• transport
On-site activities• prescribed/voluntary• non-/commercial
Market intelligence
Production /consumption
Consumption monitoring
Conception/ design / marketing
A POLICY CHALLENGE:TOURISM FRAGMENTATION
Travel services• commercial• infrastructural
On-site services• accommodation• catering• transport
On-site activities• prescribed/voluntary• non-/commercial
Market intelligence
Production /consumption
Consumption monitoring
Conception/ design / marketing
TOUR OPERATORS
DESTINATIONS
Tourism knowledge dynamics: Case studies
Attraction
Cultural Natural
Organi-sation
Individual Ruhr heritage (De)Scania film (Se)Antalya branding (Tr)North DK museums
Achterhoek rural (Nl)North DK coastal
Collective Antalya football (Tr) Antalya coastal (Tr)
Travel services• commercial• infrastructural
On-site services• accommodation• catering• transport
On-site activities• prescribed/voluntary• non-/commercial
Market intelligence
Production /consumption
Consumption monitoring
Conception/ design / marketing
Tourism knowledge dynamics: Results
* service quality* formal/informal
* quantitative consumer trends* informal innovation
Existing policies key features: Across case-studies• focus on development of new services
– often cross-sectoral links (football, planning, food, …)
• instruments/networks knowledge intensive– growing importance of knowledge input/competences
Room for knowledge-oriented policy improvement• creative generation of market/trend intelligence
– private partners and public knowledge institutions
• networked destination management organisations– with local SMEs and extra-regional/international links
KNOWLEDGE-BASED TOURISM POLICIES
