Henrik Halkier– [email protected] Laura James – [email protected] Image, experience...
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Henrik Halkier– [email protected] Laura James – [email protected] production Strategies for developing the value of food tourism in Denmark and England 1. Food and tourism: Paradigms and strategies 2. Food tourism platforms in north- western Europe 3. North Jutland and Suffolk: Conclusions
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Transcript of Henrik Halkier– [email protected] Laura James – [email protected] Image, experience...
Henrik Halkier– [email protected] James – [email protected]
Image, experience and productionStrategies for developing the value offood tourism in Denmark and England
1. Food and tourism: Paradigms and strategies2. Food tourism platforms in north-western Europe3. North Jutland and Suffolk: Conclusions
Henrik Halkier– [email protected] James – [email protected]
FOOD AND TOURISTSTwo paradigms
Food practices FEEDING TOURISTS FOOD TOURISM
Eating Sustenance Experience
Cooking Generic Place specific
Retailing National Localized
Producing Standardized Specialized
Henrik Halkier– [email protected] James – [email protected]
Food tourismchange strategies
Primary policy target
Food Tourism
Main level of intervention
Firm-level Innovating Developing experience
Destination
Localising consumption
Promoting image
Conceptualising economic development strategies Contextual drivers (destination branding, boost local food production, food scares) Available resources (tourism/food, public/private) Change strategies (aims, targets)
(Halkier 2006, Dredge & Jenkins 2007)
Food tourism platformsin north-western Europe
Two case studies: North Jutland (DK), Suffolk (UK)Coastal destinations with rural hinterlandsFood tourism ambitions, no ‘magnificent culinary heritage’
Suffolk – wheat/barley, poultry, pork, vegetables North Jutland – grain, milk, pork, seafood
Interviews with producers, retailers, restaurants, policymakers
Food tourism platformsin north-western Europe
Food tourism in North Jutland and SuffolkFINDINGS: RESOURCES
Food tourism in North Jutland and SuffolkFINDINGS: DRIVERS AND STRATEGIES
Henrik Halkier– [email protected] James – [email protected]
Food tourism in North Jutland and SuffolkCONCLUSIONS
DK/UK: Event supportDK: Signature dishes
DK/UK: Food brandDK: (Avoided)UK: (Private initiatives)
DK: (Indirectly?)UK: Diversification
Henrik Halkier– [email protected] James – [email protected]
Food tourism in North Jutland and SuffolkCONCLUSIONS
Strategies focus on Changes visible to visitors: branding, events, menus, (diversification)New temporality (outside main season)NOT localising food chain
Strategic differences reflectPerceived/experienced intensity of demandDegree of availability of local food (producers, retailers)Alternatives to diversification for small farmers (wage labour)(National) preferences for particular policy instruments (networks vs grants)
Long-term strategic weaknessesLimited funding for promotion/DMOs (UK)Limited addressing of production/distribution density (DK)Weak combination of branding AND development in sector-based governance (DK/UK)
