Tourism in the Age of Digitalisationand GlobalisationFrank Puettmann

Head of Public Policy, Group Corporate & External Affairs

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The world’s number one tourism group – An overview

More than

20 million customerstravelling with us

Global group –headquartered in Germany

Turnover€18.5bn*

Underlying EBITA €1,1bn*

A FTSE 100 company

Marketcapitalisation€10bn**

67,000employees

380 hotels

15 cruise ships

Around 1,600travel shopsin Europe

33 TUI Corporate Communications

TUI in Greece – An overview

44 TUI Corporate Communications

TUI & the Destinations -The “production” of a holiday package

End-customer

Source Market –Travel Company

Destination Tourism -businesses

Destination Tourism-infrastructure

Accommodation

Transfers Incoming Services Restaurants, Bars Boat charters

Regional/ Local Government

Airports Transport Infrastructure

Culture, Traditions, Festivals, Museums

Health & Safety Local Communities & Nature

Communicate Cooperate Develop

Communicate Cooperate Develop

55 TUI Corporate Communications

The authentic holiday experience

• Project in Crete: Inter-connecting local sustainable agriculture with tourism

• One platform for all sustainability actions of the TUI Group• 10 million € annually in projects

• Empowering Young People

• Protecting Natural Environment

• Thriving Destinations

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New customers – growing industry – growing relevance

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How do we reach out to new customers?

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Asia is important part of TUI strategy 2022

NEW Destinations + Markets

1010

1111

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1313 TUI Corporate Communication

TUI in Greece

TUI CEO Fritz Joussen and Executive Board visited Athens in October 2017. Meeting with PM Tsipras

Success factors: • Stable environment for

investors• Modernization of public

infrastructure• Top education / qualification

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German Trade Tax

EU-Emission Trading

EU-Package Travel Directive

Aviation Tax

Visa

Tourism Taxes

Nightflight ban

US Travel Ban

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Think Travel.Think TUI.