Top tips for social media
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![Page 1: Top tips for social media](https://reader036.fdocuments.in/reader036/viewer/2022062616/5490c257b4795925388b4635/html5/thumbnails/1.jpg)
Turbo Charging YourSocial media
Email: [email protected]: www.optimumexposure.co.ukBlog: www.charlottebritton.co.ukLinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto
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A little Bit About me
42.6% of UK consumers buy something online at least once a week
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I was on the team that launched ASDA Internet shopping in 1998…….
42.6% of UK consumers buy something online at least once a week
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Which is around the time #Google launched…
42.6% of UK consumers buy something online at least once a week
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When peopleactually usedAsk Jeeves….
42.6% of UK consumers buy something online at least once a week
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And Yahoo was more of a directory..
42.6% of UK consumers buy something online at least once a week
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#thingshavechanged!
42.6% of UK consumers buy something online at least once a week
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In 2004 Facebook launched
42.6% of UK consumers buy something online at least once a week
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and in 2006 Twitter launched
42.6% of UK consumers buy something online at least once a week
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#people didn’t know what #hash tags were
42.6% of or
#how to set up a Facebook fan page
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42.6% of UK consumers buy something online at least once a week
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Buying Process is Changing
42.6% of UK consumers buy something online at least once a week
• 85% users found information through search engines
• 15% of social media users are more inclined to buy from brands that advertise in social media;
• 25% Facebook users who “Like” a brand on Facebook want to receive discounts and promotions
• Recommendations from friends or family is the single most important factor in the choice of website to buy from, with 71% giving this reason.
Source: e-consultancy.com
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So How Turbo Charge Social Media?
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#1 Dynamic Customer Journey
42.6% of UK consumers buy something online at least once a week
Source: http://www.dutchcowboys.nl/events/25192
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• Awareness – getting attention, using Twitter / blogging / Facebook etc as a means of doing that
• Evaluation – compare product with competitors. Reviews & customer engagement key. Might as followers what they think
• Purchase – Buys product has most confidence in
• Advocate – positive experience -> leaves review / recommendations
#1 Dynamic Customer Journey
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• Decision makers no longer want to talk to sales until they are 60-70% down the decision cycle.
• 90% of all purchases are researched online
• Purchasing process has fundamentally changed, so you need to create your optimum marketing mix
• Need to blend online and offline marketing to generate awareness of brand
What are the Implications?
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Online Credibility & Social Selling
This isn't new - the main way People work out whether to trade with people on Ebay is through Their personal recommendations & reputation score.
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Online Credibility & Social Selling
People use the Internet to find out whether they should trust somebody to do business with or buy a product from
When people want to do business with you, they will check the web to search for 'red flags' or for information to help them understand you better.
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#align social with #business goals
and
customer buying process
What are the Implications?
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#2 Social Selling
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#2 Social Selling
Social Representation
• Buyers are researching your company & sales people
• What do there online profiles look like?• Do you have a presence where your customers are?• Are they consistent, approachable, reflect the brand
values of the company?
Search
• Where do customers go to gather information – which sites?
• Can you leverage this information
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Develop #tone of voice
and
content that drives #socialselling
What are the Implications?
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Are you Still with me?
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#3 Metrics + tracking
• Google analytics can track social interactions
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#3 Metrics + tracking
• Google analytics can track social actions (number shares, +1, tweets) can help prioritise position of buttons + which buttons
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#3 Metrics + tracking
• Google analytics can track social actions (number shares, +1, tweets) can help prioritise position of buttons + which buttons
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Are you #keeping up?
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#4 Combine Your Channels
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#4 Combine Your Channels
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#4 Market Research
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#4 Market Research
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#5 Infographics
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#5 Infographics
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#5 Infographics
Good for sharing #data
And
creating the #buzz
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#6 Like Gating on Facebook
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#6 Competitions
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#6 Competitions
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#How am I doing?
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#7 Blogger Outreach
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#8 Webinars
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#8 Webinars
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#8 Webinars
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#8 Webinars
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#8 Webinars
Recording #webinars
develops
content for website
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we’re almost there….
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#9 Build Engagement
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#9 Build Engagement
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#9 Build Engagement
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#9 Build Engagement
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#9 Build Engagement
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It’s more about building a community
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#9 Engagement
Develop ways to #engage with your audience
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#10 Boosts SEO
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#10 Boosts SEO
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Email: [email protected]: www.optimumexposure.co.ukBlog: www.charlottebritton.co.ukLinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto