@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

STUART BRUCECorporate communications, public relations, public affairs and social media

Strategic counsel, training and mentoring

How I see it… 10 steps to securing management buy-in for social media

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

1 Assess and planInternal and external audits

Create business case

Set goals

Secure resources

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

2 Identify your alliesCompany wide, not just marketing

You need legal, corporate comms, HR etc

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

3 Show relevant success storiesMore than just Dell

Issues and challenges

Industry and sector

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

4 See what you competitors are doingThey are benefiting and you aren’t

You can benefit and they aren’t

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

5 Create social media governanceKnow the rules and regulations

Create social media policies

Provide training, education and mentoring

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

6 Identify the risks of NOT doing itYour customers and employees are already doing it

… without you

If you don’t have a voice you can’t respond

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

7 Set objectives and KPIsBig picture for c-suite

Relevant for audience

Don’t pretend it’s ROI

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

8 Make it boringDon’t over hype it

Boring is safe

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

9 Get the right adviceWatching a lot of sport doesn’t make you an expert

Experience and credentials

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

10

Think big

Start small

Act fastIf you only do one thing, introduce social media governance

@stuartbruce | consultancy www.stuartbruce.eu | blog www.stuartbruce.biz

Stuart Bruce is an award-winning independent communications consultant specialising in online corporate communications, public affairs, social media and digital PR. His consultancy works both directly with clients and through their agencies to provide strategic counsel, training and mentoring.

He is listed in the PRWeek Power Book of the UK’s top 1% of most influential public relations people. He was previously the managing director of Wolfstar, a public relations consultancy that he co-founded in 2007 and led to become a PRWeek Top 150 Consultancy and Top 40 Digital Consultancy working internationally for clients such as Sony Ericsson, PayPal, Unilever, HSBC, Labour Party, GlaxoSmithKline, Ministry of Defence and Discovery Channel. Stuart’s public relations industry award wins include winning the CIPR President’s Grand Prix for Best Small Consultancy less than two years after starting Wolfstar and the CIPR President’s Grand Prix for Best Social Media Campaign.

Stuart has also advised two senior UK government cabinet ministers as director of strategy and communications for Andy Burnham MP’s Labour Party leadership campaign in 2010, and the same role for Alan Johnson MP in the deputy leadership elections.

In 2011 Stuart worked with the United Nations in New York to lead the world’s first international research programme examining how FT Global 500 companies use social media as part of their CSR activity. He has extensive experience of both traditional corporate communications and social media including strategy development, campaign management and implementation, measurement and evaluation, as well as crisis communications and issues management.

Stuart is a frequent conference speaker and media commentator on corporate communications, public relations, social media and politics. Stuart’s media appearances include the BBC, Financial Times, The Guardian, Campaign, PRWeek, Communicate, CorpComms, London Evening Standard and Sky News. Conferences he has spoken at include The Economist, CIPR, PRCA, CIM, PRWeek, ad:tech. Social Media Week, Communicate, Don’t Panic, Social Media in Business and the Future Social Strategies Summit. He is also a regular judge of public relations industry awards including the annual CIPR and PRCA awards.

Stuart has been responsible for online public relations campaigns since the mid-90s and in 2003 started one of the world’s first PR blogs and his A PR Guy’s Musings blog is still one of the world’s highest ranked PR blogs.

Stuart Bruce professional biograpy

STUART BRUCECorporate communications, public affairs, public relations and social media

Strategic counsel, training and mentoring

Consultancy www.stuartbruce.eu

Blog www.stuartbruce.biz

Twitter stuartbruce

Email stuart@stuartbruce.eu

Phone +44 (0)20 3239 1093