Social Media Update and Top Tips to Improve Exposure
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Transcript of Social Media Update and Top Tips to Improve Exposure
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
Welcome…Social Media Update
& Top Tips to Improve Exposure
1. Research-Refresh-Reshare
• Research: Look for popular blog posts
• Refresh: Update with new info
• Re-share across all of your social media sites
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
2. Facebook Native Videos
FB Native Videos: FB = 60% of all video shares 40% better engagement than
YouTube 2.5x higher click through rate
(CTR) 10% lower cost per engagement New Featured VIDEO on your
page; create playlists on video tab
*Stats via SocialBakers & ReelSEO
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
3. Facebook CTA
Call to Action (CTA) Buttons
“Shop Now”“Download”“Book Now”
“Learn More”“Sign Up”
4. Stop Being Pushy
Ad-like or overly promotional posts won’t get shown
FB = Cornerstone of your online identity
Bring your brand story to life
Genuinely useful info
Customer service channel@CosmeticSocial * @MoniqueRamsey * #LetsGrow
OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device)
5. Event Subscriptions
6. Slideshare
slideshare.net/moniqueramsey
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
7. Twitter
Real-time tweets in search results
You need to be on Twitter, period
SEO boost likely
790 million tweets per day; fastest growing demographic is 55-64 year olds!
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
Twitter Use hashtags to get
found & increase engagement by 20%
Trending topics – but beware (relevant)
Upload photos directly
Use humor & emotion
Use a dashboard• identify power users• track trends• metrics
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
*Source: SearchMetrics Ranking Factor Study 2014
8. Google+It’s here to stay. Maybe. Not?
Our advice for now: • Stay here & create content
No promoted posts - clean +1’s help are #3 with
search ranking factors REVIEWS
The correlation of social metrics with better rankings remains high, with
recommendations and related signals from the social graph strongly related to good
Google rankings.
9. LinkedIn
Company Updates: Authentic Relevant Brief NO EXCESSIVE posting NO OFFENSIVE posts
(before/afters)
Don’t Forget: Consistent branding “Showcase Pages” for
features (up to 10) Use keywords
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
10. Use Ratings in Your Social Media Posts
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
11. Social IntelligenceAre you listening?Billions of conversations.
NEED TOOLS TO: Monitor Listen Prioritize Engage Learn Adjust Grow
OMG He’s the best doctor! So arrogant!
Don’t go!
5 stars!
Waited too long.
EEEW~ exam room a mess
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
Dashboard ChoicesNUVI, Hootsuite, Sprout Social, SocialOomph, etc.
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
Instagram…8 Things You Need to
Know to Get the Most Out of This Popular Social
Network
Instagram by the Numbers
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
• 300 million users• 50% of IG users log on
daily (+100M in 9 mos.)• trends younger - BUT!• 50% female• highly visual• has to be mobile & can’t
schedule
“Share visual content that aligns with your product, business or services.”
Content simply needs to be: •exciting•educational•entertaining•or inspiring
…in other words touch an emotional cord and give VALUE.
1.) What to Share
2.) Building a Following
• Organic ONLY
• Hashtag search
• Follow, Like, Like, Like*
*Austin AllredThe Hacker’s Guide to User Acquisition
bad:
3.) #HashtagHeaven
• BHF (BFF)• 11 magic number• 30 max• Geotags
#RaleighRocks• Iconosquare -
trends - most used & how many you have
4.) Consistency Counts
• post 1 -3 times per day
• no algorithm to penalize
• most successful accounts post 2-3 times/day
5.) Contests
Tag a Friend*Builds
followers organicallyHashtag*WooBoxCross-Promote
6.) Filters• Highly visual medium• High exposure
• Warm tones• Filters get 21% more viewsand 45% more comments
7.) Emojis
Fun and Engaging
8.) 15 Seconds of Fame
video = 10% of all posts but 18% of all comments
Sneak Peek - drive to full length on YouTube *(cross promote platforms)
image via weknowthedj.com
9.) Tools to MeasureIconosquare - free analyticsWebsta
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Pinterest…Using Pinterest to
Drive Traffic Back to Your Website
By the Numbers
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
• 72.8 million users, 85% female• 1 BILLION boards, 50 Billion pins• 80% of pins are RE-PINS• 500,000 business accounts• 67% of pins are from a business
website• 83% of active users would rather
follow a brand than a celebrity• 52% consult for purchasing
guidance while shopping in a store
writeontrack.ie
Your Average Pinner = Average Patient
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
• In “Discovery” mode (vs search) = new potential clients
• Community Based• Love to Promote, Love to Share• Ages 18-34, Upper Income• Major purchasers for family• Many of them integrate Facebook,
TwitterSources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
Pinterest Behavior
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
INSPIRE STORE BUY
REPIN
Source: Power of Pinning
Boards
I want
to look
like this
your websit
e
Viral NatureOriginal ContentAmplified!!!
Source: Power of Pinning
Join as a Business
business.pinterest.comor convert your existing account@CosmeticSocial * @MoniqueRamsey * #LetsGrow
Actions for Pins
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
Boards
TRUST
BRAND TRUST
“RELATEABLE”
USEFUL / RELEVANT
EDUCATE
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
INSPIRE
Images that WORK
• Light images (20x more effective)
• Images without faces 23% more re-pins**
• Nordstrom — most engaged retail brand
• Teaser text
Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
SEO Benefit• Value of a root domain• Able to rank higher for key search
terms with a Pinterest account vs independently hosted website*
• Pins are backlinks (important) = more is better (repins increase #)
• Keywords in descriptions• Social signals (shares) (Google
likes!)• Images need keyword love too!
The titles are searchable
*Source: Power of Pinninghttps://winsomekaty.wordpress.com
Images**think about your website
@CosmeticSocial * @MoniqueRamsey * #LetsGrow
• Call to action (+80%)
• Top # Lists,• Printables
and Infographics
• SIZE MATTERS
Infogr.am
VIDEO!
Analytics
Questions?Monique Ramsey
USA Toll Free Direct Dial 877-401-5485
Email: [email protected]
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog