TOPTOPTOP

TENTENTENTEN

TIPSTIPSTIPSTIPSWHEN

DEIGNING FOR PRINT

PRINT PROCESSESPRINT PROCESSESPRINT PROCESSESPRINT PROCESSES

THERE ARE MANY DIFFERENT PRINTING INTERESTING PRINTING PROCESSES. HERE ARE A FEW....

LITHOGRAPHY/OFF SET TECHNIQUE/INK NOT DIRECTLY APPLIEDFROM THE PLATE./CONSISTS OF AN ENGRAVED IMAGE/ONCE THE IMAGE HAS BEEN CREATED VIA CARVINGS OR ETCHINGS YOU CAN THEN MAKE PRINTS FROM IT

FLEXOGRAPHY/USED FOR PRINTING ON PLASTIC, FOIL, ACETATE FILM, BROWN PAPER, AND OTHER MATERIALS USED IN PACKAGING /USES FAST-DRYING INKS, /A HIGH-SPEED PRINT PROCESS, /CAN PRINT ON MANY TYPES OF ABSORBENT AND NON-ABSORBENT MATERIALS

GRAVURE/COPPER PLATES (WIT /TRANSFER INK DIRECTLYTO PRINT SURFACE,/USUALLY ON ROLLS./MORE DURABLE AND SO AREGOOD FOR LONG PRINT RUNS./OFTEN USED FOR HIGH-VOLUME PRINTING OF PACKAGING, WALLPAPER, AND GIFTWRAP USING FAST-DRYING INKS.

SCREENPRINTING/ TECHNIQUE THAT USES A WOVEN MESH TO SUPPORT AN INK BLOCKING STENCIL/CAN BE PRINTED ONTO A WIDE RANGE OF STOCKS AND MATERIALS/HAS AN ADVANTAGE OVER OTHER PROCESSES - CAN BE PRINTED ONTO SUBSTANCES ANY SHAPE , THICKNESS OR SIZE./A WIDE RANGE OF INKS AND DYES..

STOCKSTOCKSTOCKSTOCK

COLOUR WAYSCOLOUR WAYSCOLOUR WAYSCOLOUR WAYS

C M Y KAKA - PROCESS COLOUR

THE COLOURS IN ANY PHOTOGRAPHIC IMAGE CAN BE MADE BY OVERLAPPING CMYK

DUOTONE-CONTINUOUS TONE

-PRINTED WITH TWO OR MORE SPOT COLOURS

GREYSCALE-AGAIN CONTINUOUS TONE

-TWO COLOURS BLACK AND WHITEUSED TO MAKE DIFFERENT SHADES OF GREY

-

MONOTONE-THE SAME AS GREYSCALE BUT WITH

A CMYK COLOUR -DIFFERENT SHADES OF ONE COLOURED INK

-PLUS STOCK

THERE ARE TWO TYPES OF COLOUR MODES THAT ARE WELL KNOWN IN THE DESIGN INDUSTRY....

C M Y K

CYAN MAGENTA YELLOW BLACK

RED GREEN BLUE

R G B

- SUBTRACTIVE COLOUR MODE THAT IS USED FOR PRINT BASED DESIGN.THESE FOUR COLOURS ARE THE BASE OF MANY COLOURS WHEN PRINTING.

THE CMYK GAMUT ON THE NEXT PAGE DISPLAYS A VISUAL SPECTRUM OF THE CONTRASTBETWEEN THE TWO COLOUR MODES.

- AN ADDATIVE COLOUR MODE THAT IS USED FOR SCREEN BASED DESIGN.RGB USES THE LIGHT OF THE MONITOR OR SCREEN TO DISPLAY ITS COLOUR.

IT IS LIKE THE ON SCREEN VERSION OF CMYK, THEY ALWAYS APPEAR BRIGHTER ON SCREEN.

PRINT PROCESSESPRINT PROCESSESPRINT PROCESSESPRINT PROCESSESCOLOUR MODESCOLOUR MODESCOLOUR MODESCOLOUR MODES

FORMATSFORMATSFORMATSFORMATS

CYAN + MAGENTA + YELLOW = BLACK RED + GREEN + BLUE = WHITE

S U B T R A C T I V E A D D A T I V E

PRINT COLOURSCMYK

ON SCREEN COLOURRGB

COLOUR MODESCOLOUR MODESCOLOUR MODESCOLOUR MODES

COLOUR PERCEIVED BY THE HUMAN EYE

COSTSCOSTSCOSTS

£$

PANTONE SWATCHESPANTONE SWATCHESPANTONE SWATCHESPANTONE SWATCHES

PANTONE MATCHING ISA CRITICAL STEP WHEN

DESIGNING FOR PRINT! THE COLOUR ON SCREEN IS ALWAYS DIFFERENT WHEN

PRINTED AND EVERYONE HAS MADE THE MISTAKE OF FORGETTING TO CHECK THE PANTONE COLOURES BEFORE YOU SEND

IT TO BE PRINTED.PMS ‘PANTONE MATCHING SYSTEMS’ ARE AVAILABLE ON MOST ADOBE APPLICA-

TIONS.PANTONA IS A POPULAR SYSTEM FOR THIS AND MOST PRINTERS ARE FAMILIAR WITH

IT.PANTONA COLOURS LET YOU USE CO-

LOURS THAT CANNOT BE USED IN CMYK.

THERE ARE THREE STOCK TYPES WHEN CHOOSING PANTONES

C U MCOATED UNCOATED MATTE

COMMUNICATE WITH THE PRINTERS - THEIR PANTONS MAY

BE DIFFERENT TO YOURS - AND INCLUDE THE REFERENCE

NUMBER OF EACH COLOUR

FINISHINGFINISHINGFINISHINGFINISHING

/USED FOR PRINTING ON PLASTIC, FOIL, ACETATE FILM, BROWN PAPER, AND OTHER MATERIALS USED IN PACKAGING /USES FAST-DRYING INKS, /A HIGH-SPEED PRINT PROCESS, /CAN PRINT ON MANY TYPES OF ABSORBENT AND NON-ABSORBENT MATERIALS

PANTONE SWATCHESPANTONE SWATCHESPANTONE SWATCHESPANTONE SWATCHES

STOCKSTOCKSTOCKSTOCK

OPACITY - HOW TRANSPARENT THE STOCK IS, IT IS ALWAYS HELPFUL TO

KNOW THE OPACITY OF THE PAPER , ES-PECIALLY WHEN PRINTING SOMETHING DOUBLE SIDED E.G A BOOK OR MAGAZ-

ING.

THING TO REMEMBER AND TERMINOLOGY

THE WEIGHT OF THE PAPER - THE GSM ‘GRAME PER SQUARE METER’ FINISHES ‘SPECIAL AND STANDARD’ - GLOSS/SILK/COATED AND UNCOATED

PLASTICS AND ACATATES - SEE THROUGH AND SHINY STOCKS MAYCHALLENGE THE WAY IT IS PRINTED

LAID OR WOVE - THE WAY THE PAPER IS MADE

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STRENGTH - \THE DURABILITY OF THE PAPER‘STRONG PAPER IS ALWAYS ADVISED E.G WATERCO-

LOUR AS OPPOSE TO NEWSPRINT.

FORMATSFORMATSFORMATSFORMATS

A STANDS FOR THE MEASURMENT USED IN NORTH AMERICA.AND SRA IS THE WORLD WIDE MEASUREMENT. IT IS USUALLY LARGER THAN THE A SIZES THAT WE ARE USED TO SO KEEP THIS IN MIND WHEN WORKING WITH OTHER COUNTRIES.

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S T A N D A R D I S OB R O A D S H E E T

T A B L O I DE N V A L O P E - C SIZES

B E R L I N E R - BETWEEN TABLOIDAND BROADSHEET

COSTSCOSTSCOSTSCOSTS

£$£$£$£$IT IS ESSENTIAL TO BE KNOWLEDGEABLEABOUT AROUND HOW MUCH YOUR

JOB WILL COST BEFORE YOU JUMP INO IT!A GOOD TIP IS GATHERING QUOTES

FROM DIFFERENT PRINTERS SO YOU HAVESOME IDEA OF WHAT TO CHARGE AND

SAVE, DOING THIS WILL SAVE YOU MONEYAND TIME WHEN WORKING WITH VARIOUS

CLIENTS. ANOTHER GOOD THING ABOUTGETTING QUOTATIONS IS THAT YOU CAN

SEE THE COMPARISONS IN PRICE , ENSURING YOU

GET THE BEST DEAL THAT IS OFFERD.

- GET THE QUOTE’S FOR PRINTING IN BULK AND INDIVIDUALLY

COMMUNICATE WITH THE PRINTERS - THEIR PANTONS MAY

BE DIFFERENT TO YOURS - AND INCLUDE THE REFERENCE

NUMBER OF EACH COLOUR

FINISHINGFINISHINGFINISHINGFINISHING

DIE CUTTING

FOIL BLOCKINGUV VARNISH

EMBOSS

THE TECHNIQUE OF RAISING UP A PORTION OF THE PAGE TO CREATE A SHADOW. THIS,

LIKE FOIL BLOCKING, RE-QUIRES A SPECIAL DYE TO BE MADE AND SUBSEQUENTLY

CAN ADD SIGNIFICANTLY TO THE OVERALL COST OF A JOB.

A TECHNIQUE WHERE METALLIC FOIL IS AP-PLIED TO A PAGE USING HEAT AND PRES-SURE TO CREATE A REFLECTIVE AREA. THE EFFECT IS USUALLY MORE EYE CATCHING THAN A METALLIC INK AS THE FOIL HAS A

GREATER REFLECTIVE PROPERTIES AND SITS ON TOP OF THE PAPER RATHER THAN

BEING PARTIALLY ABSORBED AS IS THE CASE WITH THE INK. THE DOWN SIDE OF THIS IS THAT IT IS MORE EXPENSIVE THAN METAL-LIC INK REQUIRING A SPECIAL DYE TO BE

MADE..

A METAL TOOL WHICH PUNCHES IS HOLE OR EDGE INTO A PIECE OF ARTWORK ITO CREATE A IRREGULAR SHAPE IN THE SUBSTRATE, USUALLY CARD OR PAPER. LIKE A PIE CUTTER IN APPLICA-

TION, A DIE CUTTER IS OFTEN USED USED TO CREATE PACKAGING FROM A REGULAR SHEET,

BUT CAN ALSO BE USED IN BROCHURE DESIGN TO CREATE AN UNUSUAL COVER OR TO

KNOCKOUT A HOLE FOR A IMAGE TO SHOW THROUGH.

THE CUTTER IS A SERIES OF BLADES SET IN A BLOCK TO CREATE A SINGLE UNBROKEN BUT IRREGULAR EDGE AND CAN BE COMBINED

WITH BOTH GLOSS AND MATT FINISHES AVAILABLE UV VARNISHING GIVES A SIMILAR EFFECT TO LAMINATION ALTHOUGH THE

PROCESS IS MORE AKIN TO PRINTING A SPOT COLOUR. WITH NOT QUITE THE SAME FEEL

AS A LAMINATE IT HAS BENEFITS IN THAT IT IS GENERALLY CHEAPER TO EMPLOY AND CAN

BE PRINTED ON TO DISCREET SECTIONS OF A PAGE SUCH AS A LOGO OR IMAGE. METALLIC

INKSTHESE ARE AGAIN SPOT PRINTED ONTO A

PAGE AND CAN ADD A BIT OF OOMPH TO A BROCHURE WHEN USED JUDICIOUSLY. THEY HAVE A REFLECTIVE QUALITY DUE TO THE

METALLIC CONSTITUENT IN THE INK. AVAIL-ABLE IN A VARIETY OF PANTONE COLOURS THEY ARE BEST EMPLOYED FAIRLY SIMPLE

AREAS DUE TO THE VISCOSITY OF THE INK

THING TO REMEMBER AND TERMINOLOGY

THE WEIGHT OF THE PAPER - THE GSM ‘GRAME PER SQUARE METER’ FINISHES ‘SPECIAL AND STANDARD’ - GLOSS/SILK/COATED AND UNCOATED

PLASTICS AND ACATATES - SEE THROUGH AND SHINY STOCKS MAYCHALLENGE THE WAY IT IS PRINTED

LAID OR WOVE - THE WAY THE PAPER IS MADE

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CHECKING ALL OF YOURE ARTWORKS AND SETTING ARE CORRECT WILL SAVE YOU TIMEAND MONEY WHEN PRINTING MANUALLY.

ALSO CHECK ALL OF YOURE FONTS AND IMAGES ARE SENT WITH YOURE ARTWORK!YOU CAN DO THIS BY PUTTING ALL OF YOURE IMAGES AND FONTS INTO

A FOLDER NEXT TO YOURE DESIGN , ENSURING THEY ARE NOT LOST.

REMEMBER TO CHECK SPELLING AND GRAM-MER BEFORE SENDING TO PRINT!CHECK FOR FORMAT AND SIZE OF YOURE DESIGN

- BLEEDS/CROP MARKS/PRINTERS ETC.IMAGES SHOULD ALWAYS BE SET TO 200DPI!!

AND SRA IS THE WORLD WIDE MEASUREMENT. IT IS USUALLY LARGER THAN THE A SIZES THAT WE ARE USED TO SO KEEP THIS IN MIND WHEN WORKING WITH OTHER COUNTRIES.

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O L I V I A C H A P M A NB Y