Top Ten List“10 Things I learned this semester in PR publications”

By: Candice HallGeorgia Southern University

#1 Four elements of good design

Contrast Repetition Alignment Proximity

Robin William's C.R.A.P Method

Incorporating these four elements into your publications can really make the final product look more polished and easier to navigate through

2Repeating the same font in several places on the cover makes it easy for readers to navigate through and know what is what. Using yellow for titles and white for descriptions is also helpful for readers.

4 The smaller description placed close to the title makes it easy for readers to know what type of story this title is referring to

1 The contrast between Oprah’s dark hair and dress against the light background makes her stand out. Also the larger text catches readers eye’s before the smaller text

3It’s easier for readers to read left to right. The O magazine logo and the story titles are placed left justified for easy reading

#2 Typography

Fonts can be used in publications to create different moods

Font Conference Find fonts to install

#3 Image Quality

The images you choose to include in your publication should be high quality images to ensure that your finished product looks clean and professional.

TIFF files are best to use for print publications.

The same image saved in 3 different file formats.. See the difference?

#4 White Space

The white space in your publication is not just “empty” space, it can have as much impact as space with images and color.

The placement and use of white space is very important to the overall effectiveness of your publication and how it is read by viewers.

#5 Knowing your audience

With every publication it is important to know who will be looking at it. When creating any type of publication, it is essential to know the purpose of your publication as well as who you are making it for.

#6 Distribution It’s important, when creating a publication, to know how and

where it will be distributed. How your publication will be distributed will determine how

you print it, how much you will spend on printing, paper choices, binding, etc.

#7 The Eagle Print Shop

The Eagle Print Shop is a great resource to use to print publications even after graduation.

Eagle Print Shop Website

The print shop prints name badges, invitations, business cards, brochures, posters, etc. They can also laminate, cut and bind your publications.

#8 The color

Readers are attracted to the color red more than any other color.

Red is read by readers as more modern than blue pages.

All readers seek red when they are bored.

This information is from our class text: Strategic Publications: Designing for Target Publics

#9 Parts of Letters

There’s more to fonts than I thought…

Bit mapped fonts – form letters from dots that look ragged on diagonals and curves of letters

Typeset fonts- produce smooth lines on diagonals and curves of letters.

Serifs are finishing strokes placed at the right angles to the stem or hairline.

#10 Online Publications

Blogging For online publications bulletpoints and numbering ratherthan paragraphs can be veryhelpful to readers.

1.) make use of the white space on your online publications.2.) incorporate more images rather than a lot of text.3.) with online publications comes a larger viewing audience.

know who is viewing your publication.

#11 InDesign InDesign has proven to be a very helpful tool when creating

publications. Download InDesign This InDesign help website saved my life!

InDesign allows you to create great, professional looking publications that can be easily printed or uploaded online. It’s capabilities for making publications are really endless.