SXSW’15INSIDE

5 ESTÁGIOS

1F.O.M.O.

2DISNEY[GOOGLE FIBER]

3DISNEY DE VERDADE

[THE PRINCIPLES OF UX CHOREOGRAPHY]

4OUT OF BATTERY

5MORRI

TIPPING POINT

FEMININOEMPODERAMENTO

3 DOS 5 KEYNOTES FORAM DE EXECUTIVAS

#WOMENINTECH #EMPOWER BOMBARAM

GIRLS’ LOUNGES MONTADOS POR DOVE, COSMOPOLITAM E IPSOS DISCUTIRAM O TEMA

MARISSA SHERYL MEGAN

95% DOS SÓCIOS DAS FIRMAS DE VC NO VALE DO SILÍCIO SÃO HOMENS

[GEEK GIRLS ARE CHIC]

AMPLIFY

‣+ 35% RETORNO EM EQUITY

‣+ 34% RETORNO AOS ACIONISTAS

Mulheres em posição de liderança: Mulheres com graduação em ciência da computação:

37% 12%

1984 HOJE

MEGAN SMITH

ERIC SCHMIDT VS.

US Chief Technology OfficerGoogle Executive Chairman

“Given that unconscious bias research tells us that women are interrupted a lot more than men, I'm wondering if you are aware that you have interrupted Megan many more times” - Judith Williams,Google's Global Diversity and Talent Programs manager

[HOW INNOVATION HAPPENS]

CHANGEHABITS

Princesa Reema eleita a mais criativa pela Fast Company em 2014, por levar as mulheres sauditas ao mercado de trabalho:

‣LEGISLAÇÃO ‣TRANSPORTE ‣EDUCAÇÃO ‣MARKETING

BUILDAN ECOSSYSTEM

[PRINCESS REEMA'S MISSION TO EMPOWER SAUDI WOMEN]

ARTIFICIALINTELIGÊNCIA

UTOPIA A TECNOLOGIA VAI TORNAR NOSSAS VIDAS MELHORES

DISTOPIA OS PERIGOS DOS

AVANÇOS DA CIÊNCIA

ROBÔS SOCIAIS‣ASSISTENTE PESSOAL ‣CAPAZ DE ENTENDER E RESPONDER OS DISCURSOS DAS PESSOAS ‣INTERPRETA CONTEXTO E EMOÇÕES

[THE RISE OF SOCIAL ROBOTS]

JIBO, THE FIRST FAMILY ROBOT

[EX MACHINA]

ROBÔS EMOCIONAIS

Martine Rothblatt, a CEO mais bem paga dos Estados Unidos e transgênero. Criou Bina48, um robô encomendado à imagem e semelhança de sua esposa.

[AI, IMMORTALITY AND THE FUTURE OF SELVES]

‣IMORTALIDADE ‣FUTURO DO SELF ‣ÉTICA

FAILUREEMBRACING

"FAIL FAST TO SUCCEED SOONER"

PARADOXO ESSENCIAL DO DESIGN THINKING

GOOGLE [X] “MOONSHOT FACTORY”

- Astro Teller, Captain of Moonshots

“As Google[x] is turning 5 years old and I look back over the years, I see plenty of mistakes we made. Cultural mistakes, engineering mistakes, product mistakes, and more. And when I see that parade of mistakes what I wish most is not that we could have avoided them… I just wish we could have made all those mistakes faster.”

[MOONSHOTS AND REALITY]

‣Project Loon: bring Internet connectivity to the other 4Billion, with failed balloons. ‣Glass: physical and digital lives merged through the use of smart glasses. Failed to communicate as an early prototype ‣Makani: an “energy kite,” that can harness the power of the wind. Failing to fail.

HUGE PROBLEM

RADICAL SOLUTION

BREAKTHROUGH TECHNOLOGY

<X>

GOOGLE [X] PROJECTS

@gaitha agatha.kim@havasww.com

VALEU!