Top Three Trends at SXSW 2016
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Transcript of Top Three Trends at SXSW 2016
FROM VR TO SNAPCHAT, HERE ARE THE TRENDS FROM SXSW 2016
Top Three Trends at SXSW 2016
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Trend 1: Live Streaming• Reasons to use according to
Mashable:• Audience/community
engagement• Video is the next wave of content
marketing• Push notifications on mobile• Targeting/built in audience on FB
• Use cases:• BMW: Launching M2• GE: “Drone Week” series
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• Recommendations:• The viewer is what drives the
content with live streams. Embrace the spontaneity
• BMW: Know your platform. Prepare as much as possible. Do run-throughs
• GE: Hard to comment with people who are commenting. Make two accounts.
• Mashable: Topics people are interested and engaged in.
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Trend 2: Virtual Reality• Will it go mainstream?
• Second screen experience
• “Spherical storytelling”
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Trend 3: Snapchat
• Snapchat is a way to target Generation Z
• They have two things in common: Mobile and Video
• Shows a different side of the company. More playful and fun.
• 1:1 conversation with your audience
• Snapchat discover is growing
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Thank You!