04/12/2023 #SURFACES #StonExpo

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TOP 5 WEBSITE METRICS TO KNOWUnderstanding the most important reports in Google Analytics

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#5: Your Bounce Rate• The bounce rate tells you what percentage of your website visitors only view one page of your

site before leaving. It is on your main login page.• YOU WANT YOUR BOUNCE RATE TO BE LOW (LESS THAN 35%)

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#4: Your traffic mix

• When your traffic is out of balance, your website is at risk.• YOU WANT IT TO LOOK LIKE A MERCEDES LOGO

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#3: How people find you• Use the organic search result to find out how people get to your site.

• IDEALLY YOU WILL HAVE A 50/50 MIX OF BRANDED AND UNBRANDED

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#2: What they’re looking at• You should know what parts of your site are active and which are dusty.

• NORMALLY YOUR HOME PAGE IS ALWAYS THE TOP RANKED

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#1: How mobile visitors interact

• 2012 was the year the tablet outsold the PC• How mobile is your traffic and are you prepared?

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BONUS: If social media is actually doing anything for you

• Check the social media report…