Simplifying SEO: The 6 Core Metrics You Need To Know

In 18 years Bernard has started 4 companies, taken 3 web-based companies to multi-million dollar status, launched over 300 websites,

and has managed over a thousand marketing campaigns.

TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116

Simplifying SEO: The 6 Core Metrics You Need To Know

Meet The Expert

bit.l

y/ge

tske

d

[email protected]/bernardsanjuaniii

bit.ly/getsked with

Bernard San Juan IIIGeneral Manager, SEOReseller.com

http://bit.ly/getsked


What’s Next:Discussion Overview

bit.l

y/ge

tske

d

Mockup Builder & Proposal Creator

bit.ly/getsked

Pitching web design?We make it easier with our Mockup Builder and Proposal Creator. Create high-quality designs in minutes, attach them to your

proposals, and launch your website in no time.

http://bit.ly/mockup-builder

Simplifying SEO: The 6 Core Metrics You Need To Know

with



http://bit.ly/mockup-builder

What’s Next:Significance of the 6 Core Metrics in Today’s SEO

bit.l

y/ge

tske

d

Discussion Overview

bit.ly/getskedSimplifying SEO: The 6 Core Metrics You Need To Know

with

In the first Partner Bootcamp Webinar, Bernard San Juan III walks you through the six core metrics of SEO and the best practices for effective optimization.

● Significance of the 6 core metrics in today’s SEO● Importance of having search engine metrics in groups● SEOReseller’s 6 core metric groups● Best SEO practices to leverage each metric

Q&A Session

Feel free to send your questions in advance using WebEx chat.



bit.l

y/ge

tske

d

Significance of the 6 Core Metrics in Today’s SEO

bit.ly/getsked

Most SEO Providers:

• Are not institutionalized• Do not perform their own research• Learn mostly from blogs and other

professionals and resources• Can’t really predict how their work will

affect the website• Still perform outdated practices that

endanger their clients’ websites

Simplifying SEO: The 6 Core Metrics You Need To Knowwith

What’s Next:Why Talk About Search Engine Metrics in Groups



bit.l

y/ge

tske

d


with

Why Talk About Search Engine Metrics in Groups?

Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion

What’s Next:Why Talk About Search Engine Metrics in Groups



bit.l

y/ge

tske

d

Why Talk About Search Engine Metrics in Groups?

bit.ly/getsked

• Google uses over 200 metrics to rank websitesoWe found that only 123 metrics have some

amount of influence on rankings

• The Algorithm is a filteroProtects the users by showing information

that is relevant to themoGets the best content and most user-friendly

information to a potential customer

• Several SEO’s will comb your site through the 1 to 2 dozen metrics

oOld-school SEO metrics

• No single metric is capable of ranking or penalizing you

• Metrics work synchronously - like iron filings to a magnet

oNone of the metrics works alone

• Remembering the metrics in groups makes it easier to leverage the correct group of metrics to gain results for your website (target website)


What’s Next:SEOReseller’s Metric Groups



bit.l

y/ge

tske

d


with

SEOReseller’s Metric Groups

Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion

Methodology built on the segmentation of search metrics to the 6 most essential groups

What’s Next:Authority



bit.l

y/ge

tske

d

Authority

bit.ly/getsked

1. Known internally to Google as PageRank, the primary authority algorithm

2. Released in 1998 – named after Larry Page, one of the founders of Google

3. Difficult to influence directly as one of the primary metrics is Age

4. Recently, Google removed PageRank from public access to prevent webmasters and bad SEO’s from manipulating it.


What’s Next:Authority (Best Practices)



bit.l

y/ge

tske

d

Authority (Best Practices)

bit.ly/getsked

Don’t try to optimize for this metric.Leverage it if you have it.

• If authority is inherent to your site, ranking for keywords becomes easy as you have a metric that your competitors cannot fake

Example: • One of the largest savings bank in the region -

PageRank 5• Beat an ecommerce site for the term ‘second hand

cars for sale’

*If you have it, use it against the competition


What’s Next:On-Page



bit.l

y/ge

tske

d

On-Page

bit.ly/getsked

• Foundationally known as the LDA (Latent Dirichlet Allocation)

• Serves as the core of all search engines

• Relies on the presence of terms to identify relevance

• Content will always be king


What’s Next:On-Page (Best Practices)



bit.l

y/ge

tske

d

On-Page (Best Practices)

bit.ly/getsked

• Optimize Meta Titles (limit to 68 characters including spaces)

• Meta Description should encourage higher click-through

• Optimize headers and contentoKeywords should be in the top 100

words of the body content

• Insert multiple content formatsoBuilds trust and frequent indexing


What’s Next:On-Page (Case Study)



bit.l

y/ge

tske

d

On-Page (Case Study)


withWhat’s Next:Off-Page

The 70 Site Test



bit.l

y/ge

tske

d

Off-Page

bit.ly/getsked

• A Google-invented metric

• Focus on building quality backlinks—the term backlink was coined by Larry Page

• How many people talk about you online—the more chatter, the more popular you are

Example: Twilight and Michael Bay


What’s Next:Off-Page (Best Practices)



bit.l

y/ge

tske

d

Off-Page (Best Practices)

bit.ly/getsked

• Improve your content marketing strategyoCreate compelling content that can be

cited as a resource

• Get your client’s business on relevant business listings online (Ex. Yelp and YellowPages)

• Establish your client’s online presenceoDevelop a strategy for social mediaoYouTube optimizationoImprove your client’s brand mentions—

not just as a keyword


What’s Next:Behavior



bit.l

y/ge

tske

d

Behavior

bit.ly/getsked

• You can’t control this metric unless you have Analytics

• How users interact with your client’s site when they are searching

oVisitsoBounceoExitsoSessionsoRepeatsoUniquesoCTR

• Plan your site architecture

• Make your clicks shallow—You lose 74% of users past a third click

• Optimize your meta description; showcase your client’s brand name and value proposition clearly

• Apply layout changes based on user behavior; Build for the user (Google Rule #3)

• Impressions vs clicks

Behavior (Best Practices)


What’s Next:Quality



bit.l

y/ge

tske

d

Quality

bit.ly/getsked

• An On-Page regulating algorithm

oContent OriginalityoMobilityoSociabilityoSecurityoUser-FriendlinessoContent QualityoTrust Signals on-site

• Apply an HTTPS certificate to your site

• Build your site using a mobile- friendly framework

• Use modern code• Allow social signals and interaction• Make your content original,

worthwhile and value-adding• Implement rich media• Apply trust signals and badges• Link to reviews

Quality (Best Practices)


What’s Next:Trust



bit.l

y/ge

tske

d

Trust

bit.ly/getsked

• An Off-Page regulating algorithm• Happens naturally over time

Trust (Best Practices)

• Don’t optimize for this

• Don’t hire cheap SEO services—only trust the experts

• Build thought leadership; this is where you leverage your expertise

• Don’t buy links; get people to naturally ask for your content

• Balance your digital footprint


What’s Next:Google’s 4 Golden Rules



bit.l

y/ge

tske

d

Google’s 4 Golden Rules

bit.ly/getsked

1. Don’t be Evil2. You Searched and You found what you were

looking for3. Build for the User4. Don’t “Game” the algorithm


What’s Next:For Our Partners



bit.l

y/ge

tske

d

For Our Partners

bit.ly/getsked

Simplifying SEO: The 6 Core Metric You Need to Know

(Downloadable PDF Training Guide)

http://bit.ly/coremetricsguide


What’s Next:Q&A Session



http://bit.ly/coremetricsguide

Schedule a Callbit.ly/getsked

Feel free to call us at any time for questions.

TOLL-FREE 1-800-250-6106 AUS (02) 8484-1116US (415) 625-9700

[email protected]

bit.ly/ge

tske

d

Q&A Session




Simplifying SEO: The 6 Core Metrics You Need To Know

Business

Transcript of Simplifying SEO: The 6 Core Metrics You Need To Know