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9 metrics all financial professionals should know about
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Presenter: Amy Smith, Marketing Manager 9 Metrics All Financial Professionals Should Know About
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Have you ever felt lost when it comes to measuring social media ROI? Many financial advisors find it difficult to measure the fruits of their efforts on social media. This Friday, our webinar—“9 Metrics All Financial Professionals Should Know About” will teach you how to harness your social media ROI and KPI like never before! Ring in the new year with a plan for success! • Learn the top social media Key-Performance-Indicators • Understand why measuring performance is important • Use social media to gain ground-breaking insights about your target market
Transcript of 9 metrics all financial professionals should know about
Presenter: Amy Smith, Marketing Manager
9 Metrics All Financial Professionals Should
Know About
Let’s be Friends!
Facebook: www.facebook.com/fsmfanpage
Twitter: @finsocmedia or @amymcilwain
LinkedIn: linkedin.com/in/amymcilwain
Can social media really get me qualified leads?You may not get people banging down your door, but social media WILL significantly bolster your existing lead generation efforts.
• Network Growth
• Mingling in the places your prospects are at
• Directing people to your website/offers
• Improved event promotion
• More avenues for partnerships
• Building credibility and trust
• Increasing brand exposure
1. Facebook Analytics
Facebook Analytics Cont’d
2. Followers and Connections
3. Visits to Website and/or Conversions From Social Media
4. Re-Tweets, @Mentions, @Replies
5. LinkedIn Company page views and Followers
6. Unique Website Visits• Represents the # of newbies visiting your
website
• Is a good indicator of how well you are promoting and marketing your website on social networks and outside channels.
• Ways to improve unique visits: social media marketing, webinars, providing guest content, speaking engagements and/or events, major promotions
7.Repeating Website Visits
• Repeated website visits are representative of your “regulars”.
• Are a great indicator of how “sticky” your website is.
• Ways to improve unique visits: Give people a reason to keep coming back, consistently post fresh content, update your event calendar, provide information that is only accessible on your website.
8. Organic Traffic
• Refers to the number of visits your site gets as a direct result of search engines
• Ways to improve Organic Traffic: SEO on your website, blog, and even social media platforms!
Numero nueve! Blog Traffic
• Blog visits give you an idea of what type of content your audience resonates with the most, how well you are circulating your blog, and how effective your SEO is.
• Ways to improve your Blog Traffic: Strong SEO on all blogs, following industry trends closely, promoting blog effectively on social media, pitching content to other publications/blogs.
2013 Resolutions!
VISIT TODAY: http://resources.financialsocialmedia.com/end-of-year-special
