Top ten B2B marketing challenges

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Posed to 9,040 members of LinkedIn’s B2B Marketing group

“Can you use ONE WORD to describe the biggest challenge

facing B2B Marketing today?”

162 responses

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3

Visit

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for commentary and interpretation

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4

B2B marketing challenges: The full picture

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5

B2B marketing challenges: Top ten

www.circle-research.com/blog

1. Data

2. Differentiation

3. Relevance

4. Content

5. Budgets

6. Focus

7. Trust

8. Segmentation

9. Insight

10. Innovation

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