Top 5 game changers for B2B marketers

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description

An infographic from Earnest agency showing the top 5 game changers in B2B Marketing.

Transcript of Top 5 game changers for B2B marketers

Page 1: Top 5 game changers for B2B marketers
Page 2: Top 5 game changers for B2B marketers

Not that long ago, being a b2b marketer was simple. The more you pushed out there, the better your pipeline.

But then something changed.

Here are the top 5 trends that are turningthe B2B marketer’s world upside down.

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9when they’re ready to buy,

they’ll find

buyers say

84said Word of Mouth recommendationsinfluence their purchase decisions.

start with a web search.

MEANING

many are ALREADY

OF THE WAY into the buy cycle before they’ll even make

contact with you.

5060

TO

. THE RISE OF THE EMPOWERED BUYER

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78 of buyers are hungry for information around their business challenge.

if the order value is worth more than

of buyers review fouror more pieces of content.

read research papersand postings from ‘thought-leaders’.

4The HUMBLE white paper

The most consumed piece of content? Q

A

85 of b2b buyers believe companies should present information via social networks.

60 of B2B Marketers have already implemented a social media strategy, or will in the next year.

63 of B2B Marketers are either vaguely aware or not aware what is being said about their companies online.

70

ALL OF WHICH MEANS

YOUR CONTENT SHOULD BE KING

2. THE NEW SPHERES OF INFLUENCE

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3. CHANGING CONSUMPTION PATTERNS

over half of business executives would prefer to find out more about you via their mobile device than talking on the telephone.

65 visit a vendor’s website after watching a video.

of business buyers want interesting and exclusive content through apps.67

MEANING

So make sure you are ready.currently only 10% of the web is mobile friendly.

75of top senior executives watch videos on business sites every week.

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4. MAXIMISING RETURN ON DATA

THE average marketing database contains

DATA HAS A SHELF LIFE.

IF IT’S MORE THANTHREE YEARS OLD,

it is LIKELY that only

of your data WILL BEclean and USEFUL.

70MORE REVENUE.

BUT IF YOU GET IT RIGHT,

THE BEST QUALITY DATACAN DRIVE

WHICH

MEANS

88Of people report

having lied on registration forms

AND

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5. THE inBOUND vs. OUTBOUND SEE-SAW

74of b2b marketers still find

direct maileffective.

THINK

email marketingis critical.

7 72are certain that

eventsstill pack a punch.

BUT

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The world of B2B has changed again.

Have you?

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REFERENCESDemandGen. Content Preferences Survey / IT Business edge / Oracle

MarketingProfs / Forbes / Tamar Search Attitudes report / Searchengineland.comHubspot.com / Marketingsherpa.com / Circle Research / SiriusDecisions / Fearless competitor

earnest-agency.comtwitter.com/earnestagency

www.youtube.com/EarnestAgency

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