Advertisement agency:

An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

Functions of advertisement agencies:

1. Attracting clients,2. Research function,3. Advertising planning,4. Creative function,5. Media selection,6. Advertising budget,7. Coordination,8. Sales promotion,9. Marketing research,10. Non-advertising functions, and11. Public relations.

Pakistan top ten advertisement agencies:

According to the top awards given at the Pakistan advertiser’s society, we can explain them in the following order:

1) ADCOM Private limited:

Company Profile:

Adcom (Private) Limited was established in 1965 by Mr. S.M.Akhlaq. 47 years later, it has evolved into one of the largest and fastest growing advertising agencies of Pakistan.

Today we operate with a team of highly creative, talented and dedicated people. providing our clientele with innovative advertising solutions, account management, intricate strategies, and other specialized media services.

In our journey we have also won many accolades and awards that reflect our collective creative intelligence and passion to maintain Adcom's legacy as a hardworking and perceptive agency, always ready to roll up its sleeves and look forward for the next big challenge.

Operations:

Creative

Full service advertising agency Your one-stop-solution provider for communication Communication Strategies Corporate identity management and execution

Media

Media Planning and Buying In affiliation with Zenith Optimedia TV, Radio, Print, Outdoor, POS, Internet

Offices:

Head Office

Oosman Chambers, Abdullah Haroon Road,

Saddar, Karachi-74400, Pakistan.

Tel: (+9221) 35655911-4

Fax: (+9221) 35660264

Lahore Office

3rd Floor, Al-Qadir Heights, New Garden Town,

Lahore, Pakistan.

Tel: (+9242) 35886714-6

Fax: (+9242) 35886713

Islamabad Office

2nd Floor, Bizzon Plaza, Building #9,

F-11 Markaz, Islamabad, Pakistan.

Tel: (+9251) 2111584-6

Tel: (+9251) 2228193

Fax: (+9251) 2110997

Clients:

1) Telenor2) Tapal 3) Honda4) Mercedes benz5) The oasis6) Mezaan bank7) Pak fan8) Engro foods9) Bisconni 10) Al karam11) Engro fertilizres12) Iqra university 13) Qarshi14) British council

Success story:

The challenge: March 2006

- It was one year into the launch of Telenor in Pakistan, and the challenge was mounting day by day to compete with the giants like Mobilink and Ufone. Feb '06 had seen the unfortunate "cartoon incident" and its repercussions were evident throughout the country.

- A brand architecture had to be developed which would help address a segmented market and Telenor had to be re-positioned as a Pakistani company with communication that was effective and relevant.

- The new international Telenor logo was launched in June 2006 and subsequently brands such as Talkshawk, Persona were launched, and Djuice was re-vitalized.

The result

- Telenor Pakistan has become the 2nd largest cellular company in terms of revenues and is neck to neck for the 2nd position in terms of subscribers.

- It"s the most highly recommended brand (brand equity study).

- Telenor has continued to establish creative benchmarks in the industry with its advertising. All Telenor creative work since September 2005 has been conceptualized and executed by Adcom.

2) JWT Pakistan

Profile:

JWT is the world’s best-known marketing communications brand and a true global network with 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

In 1864 the company was founded in New York as Carlton and Smith, an advertising broker buying and selling space in the popular religious journals of the nineteenth century. The firm was later purchased and renamed by James Walter Thompson in 1878. Under Thompson's leadership the company expanded its operations to include ad placement in women's

magazines—an innovation to which the young business owed much of its success. As early as the 1890s, the company established branch offices in Boston, Chicago, and London. It also began creating advertisements and aiding clients in the development of trademarks and package designs.

The John W. Hartman Center for Sales, Advertising & Marketing History at Duke University maintains an archive of the history of JWT. This collection is the most complete and informative corporate records of the history of modern advertising, and consists of over 5,000 linear feet of materials. Many of our pioneering ads can be found in these Duke archives. The archive is accessible both online and by invitation in Durham, North Carolina.

By the early decades of the twentieth century, J. Walter Thompson created the very first advertisements for brands that are well-known products to the American consumer today. The company employed innovative methods in its advertising included the use of photography and testimonials, such as employing royalty and socialites for Pond's.

Company established a Research Department in 1915 and hired eminent academics such as John B. Watson, the founder of behavioral psychology. These professionals added a new dimension to marketing research. J. Walter Thompson applied motivational studies to advertising, initiated the use of scientific and medical findings as a basis for copy, and established the Consumer Panel, which surveyed family buying habits and supplied the findings to clients.

JWT Pakistan:

A spectacular glass building overlooking the splendid blue shore beholds the city’s best; JWT Karachi. Fueled by a devoted team, led by maestros and followed by the rest of the advertising world, we cherish the legacy of making the country’s most loved brands completely indispensible. We stand firmly on three principles; plan meticulously, promise conscientiously and execute flawlessly.

This is the place where ideas come to life; this is the place where dreams come true. It was incorporated in November 13, 1963 as Asiatic Advertising (Pvt.) Ltd. by three partners; Anwar H. Rammal, Framerose Punthakey, Ghayasuddin Sheikh .They Became affiliates of JWT in 1989.JWT acquired Asiatic in 2001; Today, JWT is the only 100% multinational agency operating in Pakistan with its head office.

Operations:

JWT is the only agency which is multinational and they are doing full service advertising agency and providing one-stop-solution provider for communication while making communication strategies and also boost the corporate identity management and execution. They also deal in Media Planning and Buying with TV, Radio, Print, Outdoor, POS, Internet as theor major marketing tools.

Offices:

JWT Islamabad

Address: Evacuee Trust Complex, 206, 2nd Floor, F/5/1, Islamabad. Sir Aga Khan Road

Telephone: +92-51-2871204

Contact: Tabassum Vally, Chief Operating Officer – JWT Pakistan

Email. Tabassum.vally@jwt.com

JWT Karachi

Address: 4th Floor, ABN Amro Bank Building, Telephones: +92-21-5693401 to 07

16-Abdullah Haroon Road, Karachi

Fax: +92-21-5688444

Contact: Agha Azfar Ali, SVP & General Manager - JWT Karachi

Email: agha.azfar@jwt.com

JWT Lahore

Address: 3rd Floor, Corporate Corner, 83/A, E/1, Gulberg III, Lahore Main Boulevard,

Telephone: +92-42-5877601 to 5

Fax: +92-42-5877606

Contact: Sohail Aslam, Resident Director - JWT Lahore

Email: sohail.aslam@jwt.com

Clients:

1. Ford2. Premier3. EFU Life insurance4. Engro foods5. Bata6. GSK7. Lucky cement8. Unilever ( vaselin , rin and sunsilk)9. Shan foods10. Shell11. Igloo moments

Business volume:

It has 20 million dollars with 600 employees. It can also be seen in this report.

3) Orient Mccann

Profile:

A company built on the legacy of the pioneer of Advertising Industry in Pakistan, (Late) Mr. S. H. Hashmi, Orientm McCann is an illustrious name in the advertising world of Pakistan. He was awarded Sitara-e-Imtiaz and Pride of Performance for his welfare services and under the leadership of his eldest son and a thorough advert professional, M. Masood Hashmi, the organization has gained immense reputation of innovatively adding value to people’s lives through the enduring creative philosophy of “Truth Well Told”.

To cater to its global accounts with the power of truth to transform brands and businesses, McCann joined hands with Orientm in 1993 and established its stakes in the local market. Using Truth as a catalyst for authentic ideas, it continues to be on top for 16 consecutive years of record.

Our believably powerful ideas drive positive change in a brand’s relationship with its consumers, as well as employees. Orient McCann continues to derive benefit from its strong belief in innovation and is adamant to explore new horizons with provision of distinct and engaging communications that generate demand for our client’s products and services.

Operations:

They deal in television advertisments.

Clients:

1) Nestle (every day)2) Maggi 3) Warid4) Q mobile5) Dulux 6) Suzuki7) Loreal8) Maybeline9) Allied bank10) Audionic11) Kolson12) Tulip13) Sony14) Bank islami15) Diamond foam16) Dolce vita17) Cathay pacific18) North nazimabad19) Arif Habib Limited20) IBA Karachi 21) Asim Jofa22) Laziza23) Lucky cement

4) Maxus Pakistan:

Maxus (GroupM) is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, direct response media, data analytics, and marketing ROI evaluation.

In Pakistan, Maxus is a very strong No.3 media agency and growing. Responsible for positioning Maxus as the most creative media agency and over the years have won global, regional and local industry awards for work done across various clients.

Maxus is a global media planning and buying agency and we have been named the fastest-growing media agency network for the last three years (Recma). We were named Campaign's Global Media Agency of the Year at the end of 2011 and began 2012 as Ad Week's US Agency of the Year and one of Ad Age's Top 10 Agencies to Watch.

We deliver a planning philosophy called 'Relationship Media' which is focused on building more profitable relationships between consumers and brands. It combines the disciplines of communications planning and customer relationship marketing with real-time data analytics.

We have a talented team of 1,750 people in 70 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies.

Operations:

Communications strategy Digital marketing Direct response Marketing ROI evaluation Media planning and buying PPC, SEM, SEO Social media strategy

Clients:

Nestle Nescafe (Nescafe basement Campaign)

5) Red Communication Arts:

1996 was a good year for advertising, but it was not because of the campaigns. 1996 saw the birth of a creative hotshop that was hell bent on changing the advertising scene in Pakistan.

Advertising needed not an evolution, but rather a creative revolution powered by consumer focus, strategic thinking and belief in the power of the brand. In 1996 RED Communication Arts was poised to deliver on that promise.

To be the best in the business, we attracted the best talent in the business and translated our core belief into a full-fledged working advertising machine. Our approach has helped transform businesses by engaging consumers and developing meaningful relationships with them.

We have expanded into the three major cities of Pakistan, and are among the fastest growing ad agencies today. In 2008 we also became an affiliate of the Publicis Group. Our international affiliation has helped us empower brands by leveraging the global depth of Publicis. Today, RED Communication Arts is affiliated closely with Publicis Groupe, and leads communications for clients like Garnier, Nestle Pure Life, Tetra Pak, PSO and Servis, amongst others.

Today we remain committed as ever to the brand and the belief that there is not a brand problem that creativity cannot solve. Because the problem is always finite, but the solution is only limited by your creativity.

Operations:

Marketing Advertising Media Planning and Buying Brand Establishment Brand Positioning

Clients:

PEL Servis Garnier Nestle Pure Life PSO Tetra Pak

Success Story:

Winner: Global Achievement in Performance for Pakistan – Tetra Pak

6) The D’Hamidi Partnership:

Founded in 1994, The D’Hamidi Partnership is Pakistan’s first independent branding and design consultancy and a critically acclaimed ideas company serving a select group of clients across the Middle East, South Asia, and beyond. If you’re looking to refine, create or curate your brand, you’ll find that our spirit of partnership defines everything we do and everyone we meet.

Our proprietary systems to identify opportunities, develop action plans or experiences, and unlock potential forge new markets through unique ideas to build brands, businesses and the bottomline.

Operations:

Brand Audit Brand & Product Innovation Brand Architecture Brand Guardianship Brand Positioning Brand Proposition (SMP) Broadcast Design Packaging Design Media Buying Media Planning

Media Releasing Brand Management

Clients:

Mobilink ICI Pakistan Standard Chartered Pakistan Habib Metro MCB Engro Corp Warid Glow AdamJee Life TCS

7) Bramerz Pvt. Ltd

Bramerz Ltd began as a three person experiment in 2006, and has since grown into a full-blown digital marketing & branding workshop. Services include online advertising, search-engine marketing, interactive website design, and web and mobile applications development. Bramerz's extensive client list points to their expertise and internationally competitive marketing strategies, and includes renowned industry leaders like Nestle, Levi's Jeans, and Unilever.

Founded in 2006, Bramerz helps your business GO BIG using innovative internet marketing tools and techniques to achieve your marketing goals. Our core focus is to provide business solutions tailor made to Attract attention, Handle large data, Offer customization and scalability

With our uncanny creative lineup, a team of social media experts and the largest pool of active blogger resources, Bramerz makes sure that your valued brands are professionally managed online and nothing is left to chance.

Operations:

Full service advertising

One stop Communication Brand Activation Social Media Marketing and Search Engine optimization TV, Radio, Print, Outdoor, POS, Internet Digital Analysis

Clients:

Nestle Nascafe Pepsi (Pepsi Smash Campaign) Dell Nesvita Samsung Tetra pak Lipton

8) Lowe & Rauf

From Lintas to Lowe & Rauf…we are an advertising agency with a heritage as rich as Pakistan’s…and we’ve been around almost as long!

Born and head-quartered in Karachi, Pakistan’s bustling, business driven metropolis, in 1951; and opening a second office in Lahore, the country’s cultural hub in the heart of the nation’s most populous province, in 1995. We have grown with our nation, its brands, its consumers and our industry. Having grown with our nation, its consumers and its brands we have had the privilege of sharing the heritage of both a nation and an industry.

It is this shared heritage and insightful national and cultural understanding, spanning 6 decades, that ensures we create ideas that truly connect with our nation, and have allowed our brands to become market leading, and our communication to become an iconic part of our popular culture.

Today we are a High Value Ideas company, but it is the strength of our ideas that has enabled us to help build some of Pakistan’s most iconic brands over the last 6 decades…Lipton, Lux, Surf,

Dalda, Nestle Milkpak, Rose Petal… are just a few of the brands we have had the privilege of making house-hold names!

Operations:

Full service advertising agency Television, Radio, Print, Outdoor & Digital

Client:

Vim- Uniliver Blue Band Clear Cornetto Close Up Magnum Knorr

9) International Advertising Limited:

Profile:

International Advertising Limited opened its doors to business in 1966 and like many pioneering agencies, IAL started off with a single client clients were added to the portfolio such as National Bank of Pakistan, PTDC and B Pharmaceuticals. It was also the only agency to record growth after the fall of East Pakistan, no mean feat in an atmosphere of economic and political turbulence.

In 1973, IAL took the bold step of refusing the nomenclature of its parent company PIA. And yes, PIA is still its client, a very valued one at that. and by the mid 80’s IAL had become the la and was also the first Pakistani agency to go international, buying media worth more than $5 million. By 1988, IAL had extended its international credentials by becoming the first Pakistani agency to affiliat player in the global advertising arena.

In 1991, IAL launched the entire Procter & Gamble & Shoulders and Vicks). Five years down the line, the locally developed ads for Oil of Ulay were adapted internationa Engro Foods Limited, Jazz, Indigo, Mobilink, Samba Bank and Sony Ericsson. is vital and at IAL it is constant…as is creativity and hard work. Hottest ideas Company around.

Operations:

Full service advertising

One stop Communication Brand Activation Social Media Marketing and Search Engine optimization TV, Radio, Print, Outdoor, POS, Internet Digital Analysis

Offices:

Karachi

72 C 13th commercial street DHA

021.5312231

Islamabad

4th floor Kashmir commercial complex Blue area

051-2279791

Clients:

1. Ariel 2. Dewan 3. Mushtaq Motor Company4. Engro Foods Limited5. Eva 6. Guess 7. Head & Shoulders 8. Inbox 9. Mead 10. Johnson 11. Mobilink 12. National Foods 13. Pampers14. PIA15. PSO 16. Safeguard 17. Samba Bank

Success story:

IAL is the only company in Pakistan which has won international awards for its creative work. These include:

Reader’s Digest Worldwide “Pegasus Award” (twice) Nikkei Business “Advertising Impact Award”-Japan P&G Global “Passion For Brandbuilding” BFI “Ideas Bigger Than Ads”-S&S South Magazine “Creative Awards”-Asia

10) MANHATTAN PAKISTAN LIMITED (MPL)

Profile:

Manhattan Pakistan Limited ( Pakistan’s advertising arena and have remained one of the front Today MPL ranks as one of the top agencies in terms of business volume and client portfolio.

Serving the promotional needs of numerous clients both Above The Line (ATL) through Below The Line (BTL) entered in its fifth decade with the fervor to build brands through consumer insights by converting buyers into brand believers.

HISTORY

MPL first saw the light of day in 1954 and established MPL operates with a strong family feeling, with 100 professionals steering the agency on a straight course towards success. MPL maintains the delicate balance between conceptualization, to product and an effective performance helped influence consumer preferences and changing lifestyles.

During the past four and a half decades, MPL has experienced both vertical and horizontal growth. Today MPL stands tall with its network of branches providing shades of promotion to satisfy market needs. MPL is the only advertising agency with deep roots spread into the network of multiple media. MPL, with a very strong family feeling, has a team of over 100 professional’s fields-with proven expertise in multi research prowess, client servicing, strategic brand consultancy and all other disciplines related to successful advertising

Operations:

The following services are offered by MPL

Advertising (Above The Line/Below The Line)

Designing and creative management E-advertising Account and brand management Outdoor advertising Account planning Strategic/Brand consultancy Research Direct marketing Media (management, planning, buying) Public relations Event management Sales promotion

Office:

House No.19, Street No.13, F-7/2, Islamabad

support@mpl.net.pk

Clients:

The following are the major clients of MPL

Askari Bank Limited The Board of Investment Pakistan Burraq Telecom Limited Capital Development Authority Bahria Town COMSATS Higher Education Commission (HEC) Pakistan Telecommunication Authority National Savings Organization Frontier Works Organization (FWO) National Telecommunication Corporation (NTC) Pearl continental Securities & Exchange Commission of Pakistan Land Rover Pakistan Television Fauji Cement

Success stories:

2006 18th APNS Business Performance Award

2005 19th PAA Excellence Award( Royal Award )

2003 PAA Excellence Award "Royal Award"

References:

kalyan-city.blogspot.com/.../eleven-major-functions-of-advertising.html

http://pba.org.pk/list_of_accred_agn.asp http://www.pas.org.pk/heartiest-congratulations-to-the-winning-campaigns-of-pas-

awards-2014/ http://www.wpp.com/wpp/companies/maxus/office/maxus-lahore/ http://maxusglobal.com/our-story http://red.com.pk/ http://www.pasawards.org/submission.html http://www.lowepakistan.com/ http://www.wpp.com/wpp/companies/ogilvy-mather-worldwide/office/ogilvy-

mather-karachi/ http://www.adcompk.com/beta/index.php http://www.bramerz.pk/ http://www.dhamidi.com/ http://www.ialideas.com/ https://www.jwt.com/Pakistan http://manhattanpakistan.com/index.html

en.wikipedia.org/wiki/Advertising_agency