TODOBEBE AND MARCH OF DIMES RENEW PARTNERSHIP Alliance Aims to Improve Education and Care for Hispanic Moms in Its Second Year

MIAMI -- March 10, 2009 – Todobebé www.todobebe,com and the March of Dimes

www.marhofdimes.com, both leading organizations dedicated to educating parents to help promote

healthy families, announced today the renewal of their cross-promotion, multimedia partnership to

improve education and care for Hispanic mothers across the country. Following its successful launch last

year, the March of Dimes has extended their partnership with Todobebé for 2009 to include celebrity

PSAs, video links and promotion of consumer events.

To kick off the renewed relationship, Todobebé produced a special March for Babies® PSA starring Viva

la Familia de Todobebé TV co-host, world-famous actress and mother of two, Aracely Arambula http://mi.todobebe.com/aracely-arambula. This partnership also includes the March of Dimes

participation in Todobebé’s annual Viva la Familia Fiesta, as well as digital efforts that create live links

from their daily blog, blog.nacersano.org, to the video channel on Todobebe.com

http://todobebe.com/videos/1/video/87f4ebf29238c.

“This extended partnership with Todobebé provides the March of Dimes with an even wider reach for our

Spanish-language educational messages,” said Dr. Jennifer L. Howse, President of the March of Dimes.

“It uses an influential media personality and gives us the chance to help more Spanish-speaking moms

have stronger, healthier babies.”

Todobebé is also demonstrating its commitment to supporting key March of Dimes initiatives through its

multimedia platforms, including the March for Babies event and National Prematurity Month. The March

of Dimes will also cross promote Todobebé’s unique properties and content at national Hispanic

conventions, such as the League of United Latin American Citizens (LULAC) www.lulac.org and the

National Council of La Raza www.nlci.org.

“Our ongoing partnership with the March of Dimes continues to forge the types of relationships

Todobebé seeks to create with academic, public health and advocacy organizations to share information

of pressing health, mental health and safety issues,” said Cynthia Nelson, Todobebé’s Chief Operating

Officer http://www.linkedin.com/in/cynthianelson .

In 2008, this partnership reached more than 170,000 Hispanic families in homes across the nation through

Todobebé’s Viva la Familia www.fiesta.todobebe.com event and far exceeded expectations in creating

greater awareness and participation from mothers across the country.

About Todobebe, Inc.

Todobebé, Inc is a global media company dedicated to the adventures of parenting. Its core branded

properties include "Todobebé" or "All things Baby", and "Viva La Familia" or "Hooray for Family", and

provide the best in family entertainment and expert advice to millions of Spanish speakers worldwide

through national broadcast TV formats, radio content, digital community and content websites,

promotions, and licensing. Since its launch in 1999, Todobebé has grown from a trusted source for

Spanish-speaking moms planning, expecting, and raising children 0 to 5 years old, to an integrated

marketing partner for advertisers seeking efficient, custom marketing programs that build brand loyalty,

drive purchases and measure results within an exclusive, entertaining and family-friendly context.

For more information, please visit http://client.todobebe.com/corporate.

About Viva la Familia, Inc.

Todobebé's Viva La Familia properties include a Viva La Familia branded multi-media promotions

platform and the Viva La Familia TV show. The popular family TV show is a one-hour format in which

dreams come true, Todobebé comes to the rescue, and children entertainers join in the fun. The 2008

debut episode of the popular weekly TV show on the Univision Network captured the highest national

ratings in the time slot among 18 to 34 year olds, beating ABC, FOX, CBS, NBC, ABC. The shows are

licensed by Televisa for national broadcast and Pay TV in Mexico. The Viva La Familia multi-media

promotions platform offers thousands of moms with young children the unique opportunity to host parties

for their friends and families where surprises happen, products are shared, and learning is full of fun.

Advertisers participate with sampling, research, and experiential marketing reaching over 100,000

partygoers in homes and millions of media impressions nationwide.

For more information, please visit www.vivalafamilia.com

About the March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters

nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of

babies by preventing birth defects, premature birth and infant mortality. For the latest resources and

information, visit www.marchofdimes.com or www.nacersano.org

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