To pin or not to pin - Pinterest for business
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Transcript of To pin or not to pin - Pinterest for business
To Pin or not to PinHow small businesses can use Pinterest to
generate leads and sales.
by Bettina Horvathfor Xtraordinary Women / Somerset West
1Thursday 11 April 13
More than 1,000 words*found via Pinterest
2Thursday 11 April 13
What is Pinterest
Visual content inspiration
Exploring creativity
Sourcing ideas
Time black hole
A must have research tool for marketers wanting to find out more about their buyer personas
3Thursday 11 April 13
Who uses Pinterest
Consumers
80% females
South Africa is one of the top 10 countries addicted to pinning
4Thursday 11 April 13
The acid test
Start searching for products you are selling
(If you don’t sell products, you sell information)
Take note of your findings
5Thursday 11 April 13
Advantages
Generates traffic
Virality via repin
Follow only what really interests you
An image says more than 1,000 words
Easy to use
6Thursday 11 April 13
Pinterest ideas for B2B
Use infographics, find all relevant ones to your industry and pin them together on a board
How to guide boards
Tutorial boards
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Four ways to use Pinterest
On your website to let others pin your content
On Pinterest to curate your own boards of interesting pins
Search for content
Research your persona’s likes
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A Pinterest friendly website
Must have images
Infographics & Instructographics
Make sure images have full description
Name all images
9Thursday 11 April 13
Can you generate leads
No1 marketing goal: increase of database
From pin to email? Not directly
Engage! = Re-pin & comment
Provide AWESOME information with interesting and well curated boards - aimed at your buying persona
Do not sell directly
10Thursday 11 April 13
Analytics
Verified website
Check traffic from Pinterest in Google Analytics
New Pinterest analytics tool tells you exactly which of your website pages have been pinned
11Thursday 11 April 13
Tips & Tricks
Comments with 20-40 words only
Enable group pinning (allow others to pin to a board)
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“What marketers and publishers should be doing is
using Pinterest to understand and research their customers not to force things down their throats–and especially not to pollute the web with more useless infographics. Michael Gray
13Thursday 11 April 13
Pinned Resources15Thursday 11 April 13
Thank you
click here for all
16Thursday 11 April 13