Mobile Travel Overview & Outlook

The Changing Consumer Behaviour from Offline to

Online

Also in Travel Industry …

From offline travel

agency to online

booking

Travel Website

Travel Review

• Trip Advisor

• Holiday Check

• Lonely Planet

Research/Aggregator

• Tiket.com

• Kayak.com

• Wego.com

• Skyscanner.co.id

• Traveloka.com

Booking

• Tiket.com

• Priceline

• Travelocity.com

• Expedia.com

Online Travel Trend

Increasingly, people are using mobile platforms for online booking. In APAC, over 15% are projected to book travel products and services via mobile by 2013 Asia has the largest number of mobile subscribers in the world (2.1 bn) with a forecasted growth of 50% by 2020 (Top 5 Travel Trends, eyefortravel.com, 2012)

Coolinfographic, May 2012

2014 • Mobile internet should take over desktop

internet usage

2016 • Mobile commerce is expected to grow by

55%

2021

• Consumers are likely to spend as much as $30.5 bn on purchases through their mobile phones

The Future of Travel

The Future of Travel

12% have downloaded travel-related Mobile Apps

17% have research a trip

on a mobile app

3% have booked their

trip on mobile

3 in 4 active travellers use mobile device

while travelling

TIKET.COM PERSPECTIVE Only B2C transactions

Web and Mobile Comparison

Unique Paying Customers

90,90%

9,10%

Desktop Browser

Mobile Browser

Tiket.com B2C transaction 2012

Quantity of flight transactions

90,73%

9,27%

Desktop Browser

Mobile Browser

Tiket.com B2C transaction 2012

Mobile Web VS Mobile Apps

Unique Paying Customers for Flight

68,97%

31,03%

Mobile Apps

Mobile Browser

Tiket.com B2C flight transaction 2012

Quantity of flight transactions

72,09%

27,91%

Mobile Apps

Mobile Browser

Tiket.com B2C flight transaction 2012

Unique Paying Customers

11,62%

5,23%

52,22%

30,93% Mobile Apps

Mobile Browser

Desktop Browser

Travel Aggregator

Tiket.com B2C flight transaction 2012

Mobile Usage is Increasing