TXP to oGIP oGIP Tier 1

Follow CM G – Goal T – Target C – Channel M - Message

Set Goals

Split  oGIP  Realiza/on  goal  between  online  sign  ups,  IXP  and  off-­‐line!    In  this  way  every  MC/LC  has  a  clear  goal  for  number  of  IXP  Raises  (through          back-­‐ward  planning)      

Target Audience

EB’s 2014 closing their AIESEC XP

Members with GIP

profile Alumni MC’s (past

and current)

Channel and Strategies

National Conferences:

Pushing IXP for outgoing EB members and LCPs at the right national conference

National newsletter:

Recognize people who have raised their EP form and have

a message/video from the

National Reward and Recognition

LCs receive recognition for IXP RA

and reintegration of EPs

Career Planning of EBs:

EBs do career planning in such a way that they end their XP at the

end of their term or before starting MC term in July

Messages!

Why going for a GIP is the right next step for an EB

member, LCP or MC member!

Promoting specific opportunities that requires

AIESECers with work experience!

LCs receive recognition for

IXP RA and reintegration of EPs

Showcasing stories of

AIESECers who lived TLP + GIP experience or trainees in the entity who have also been

members

GCP: How to Raise IXP?

TM&OGIP AIESEC in Colombia

What is the timeline?

Timeline for Messages

-July 2013: Conference where IXP strategy was launched, “Every leader goes on exhange” -September 2013: Regional conference, we invited again AIESEC in Colombia leaders to go on Exchange but with specific opportunities. -December 2013: National planning conference, here we had the EBs planning 2014 goals, but also EB’s 2013 closing their experience, with this EB’s we worked on their career plan and Exchange timeline. As you can see in the graph, most of the raises happened in january and february, were most of the EB’s 2013 were raising ther EP forms, now in april and may we are focusing more on current members to go on a GCDP experience in summer J

- 49 Raises in oGIP in Q1 2014

- This is 30% of the RA for oGIP are coming from IXP.

Results