ThruPore NSF Final Presentation

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Technologies

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95 CUSTOMER CONTACTS

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Franchessa Sayler – Entrepreneurial Lead• Chemistry Graduate Student (Ph.D. August 2012)• Developed technology

Martin Bakker – Principle Investigator• Associate Professor of Physical Chemistry• 30 years research experience

Christopher Melton – I-Corps Mentor• Chairman & CEO of The White Oak Group, Inc.• 30 years of business experience

The Team

Catalysts Increase production yield

Decrease downtime For chemical companies

Catalyst increase chemical process rates 90 % of all manufactured products $900 Billion

Better Catalyst

= $$$

The Opportunity

Chemical Catalyst Market= $7 B

Hydrogen-ation Catalyst= $1.5 B

Pd/C Catalyst = $1.1 B

Global Catalyst Market = $29.5 B• Emissions• Refinery• Chemical

Solutions:• 6x throughput• Highly activeIncreased production

= + $$

Raw Material Product

ThruPore’s Pd/C

Raw Material

The Competition

Product

Problems:• Clogging• Severely reduced

activityDecreased production

= - $

KeyPartners

KeyActivities

KeyResources

Value Proposition

Customer Relations

Customer Segments

Channels

CostStructure

RevenueStream

• Chemical manufacturers

• Fine chemicals

• Commodity chemicals

• Biofeed• Petrofee

d• Pharmaceuticals• Oil refining• Emissions control

• Mobile• Stationary

• Plastic production

• Edible oils• Electrocatalysts

• 25-50 % cheaper

• superior performance

• more efficient precious metal usage

• higher throughput

• longer working lifetime (>1 yr or 2x)

• Provide support & trouble-shooting to customers to ensure catalysts perform.

• Optimize and upgrade catalysts to provide on-going relationship (catalysts are consumables not capital items)

Product info. Delivery:

• sales calls• conferences• publications• trade shows

Product Delivery:• From

company warehouse

Direct licensing

• Sales direct to customers. • Licensing and support fees.• Will reprocessing be cost effective?

• Specialist expertise in design, synthesis and characterization of catalyst

• Space & equipment

• Synthesis and characterization of catalysts. (test reaction)

• Getting MVP/evaluation samples in hands of potential customers.

• Optimization for individual customer needs.

• Quality control.• Validate

environmental requirements

• Validate IP

• Template supplier(s).

• Turn-key manufacturer?

• Distributor?

• Manufacturing plant. Inventory. • Marketing, production and R&D • Cost of templates• Cost of precious metal• Legal• Licensing

Business Canvas Version 1.0

Testing Our Value Propositions

95 CUSTOMER CONTACTS

Research Catalysts, Inc.

Applied Ceramics, INC.

What We Learned about Our Value

Propositions

25-50 % Cheaper Less Precious Metal - Pharma

Higher ThroughputWorking Lifetime

Superior Performance!+ Not Flammable

KeyPartners

KeyActivities

Key Resources

Value Proposition

Customer Relations

Customer Segments

Channels

CostStructure

RevenueStream

• Chemical manufacturers• Fine

chemicals

• Commodity chemicals• Bio• Petro

• Pharmaceuticals

• Oil refining?• Emissions

control• Mobile• Stationar

y• Plastic

production• Edible oils• Electrocataly

sts

25-50 % cheaper

superior performance

more efficient precious metal usage

higher throughput

longer working lifetime (>1 yr or 2x)

• Provide support & trouble-shooting to customers to ensure catalysts perform.

• Optimize and upgrade catalysts to provide on-going relationship (catalysts are consumables not capital items)

Product info. Delivery:

• sales calls• conferences• publications• trade shows

Product Delivery:• From

company warehouse

Direct licensing

• Sales direct to customers. • Licensing and support fees.• Will reprocessing be cost effective?


• Space and equipment

• Synthesis and characterization of catalysts. (test reaction)

• Getting MVP/evaluation samples in hands of potential customers.

• Optimization for individual customer needs.

• Quality control.• Validate


• Validate IP

• Template supplier(s).

• Contract manufacturer?

• Distributor?

• Manufacturing plant. Inventory. • Marketing, production and R&D• Cost of templates• Cost of precious metal• Legal• Licensing

5

- Business Canvas Version 2.0

Thoughts on Customer Segments

Commodity & Petrochemicals

LearnedCommodity & Petrochemicals: • Conservative

Fine Chemical: • Smaller scale• Optimization opportunity

Pharmaceuticals: • Buy retail

CatalystDistribution Food Chain

Retailer

Researcher Process Engineer

Catalyst Company

Catalyst

KeyPartners

KeyActivities

Key Resources

Value Proposition

Customer Relations

Customer Segments

Channels

CostStructure

RevenueStream

• Chemical manufacturers

• Commodity chemicals

• Biofeed

• Petrofeed

• Fine chemicals

• Pharmaceuticals• Refineries

• Crude oil• Biomass

refining• Emissions control

• Mobile• Stationary

• Plastic production• Edible oils• Electrocatalysts

Our supported catalyst will be:• 25-50 % cheaper• Higher throughput• Longer working

lifetime (>1 yr. or 2x)

• Superior performance• Easier to work

with (pellets and not flammable)

• Less precious metal usage (less metal in product & fewer synthesis steps)

• More efficient flow (less crushing)

• Provide support & trouble-shooting.

• Upgrade catalysts to provide on-going relationship (catalysts are consumables not capital items)

• Sales directly to customers • Licensing and technical support fees• Reprocessing• Sales through distributor/catalog?

• Synthesis and characterization of catalysts (test reaction)

• Getting MVP/evaluation samples in hands of potential customers

• Optimization for individual customer needs

• Quality control• Validate


• Validate IP• Crush test

• Template supplier(s)

• Contract manufacturer

• Distributor• Catalyst

company

• Manufacturing plant. Inventory • Marketing, production and R&D • Legal• Licensing• Lab space (UA = $20/ft2/yr.)• Contract manufacturing

5

Product Info. Delivery:• sales calls• conferences• publications• trade shows

Product Delivery:• company• distributor

Superior Performance –More active and more selective


• Space and equipment

Need Early Adopters!

- Business Canvas Version 4.0 ->

SPLIT

KeyPartners

KeyActivities

Key Resources

Value Proposition

Customer Relations

Customer Segments

Channels

CostStructure

RevenueStream

Fine chemicals research

Provide technical support

Email new products

Sales through distributor/retailer

Establish own brand

MVP/evaluation samples in hands of potential customers

Address larger markets

Template supplier(s)

Contract manufacturer

ProductionLicensing IP or buy templatesLab space (UA = $20/ft2/yr.)

5

Product Delivery: Distributors Retailers

Superior Performance

Easy to Use

Safer

Space

Equipment

Pharmaresearch

Contract manufacturer research

Researchers

- Business Canvas for the Research Market

Revenue Model

Retailer

Cost to customer: $18/gOur revenue: 30-50%

Small Volume

Medium Volume

Cost to customer: $10/gOur revenue: 70-80%

Direct Sales

Large Volume

Licensing Agreements

and Royalties

Cost to Customer: TBDOur revenue: $/license

+ royalties

Supporting Slides

KeyPartners

KeyActivities

Key Resources

Value Proposition

Customer Relations

Customer Segments

Channels

CostStructure

RevenueStream

Fine Chemicals

Pharmaceuticals

Fragrances

Edible Oils

Sales directly to customers Reprocessing Fee

Leasing Agreement?


Template supplier(s)

• Marketing and R&D staff• Legal• IP Licensing• Lab space (UA = $20/ft2/yr.)• Contract manufacturing

5


Longer Lifetime

Easier Separation

Tech. Support

Catalyst Upgrade

• Build credibility• Optimization

for individual customer• Quality

control• Crush test• License IP

Space

Equipment

Product Delivery:

Company


KeyPartners

KeyActivities

Key Resources

Value Proposition

Customer Relations

Customer Segments

Channels

CostStructure

RevenueStream

Commodity chemicals

Refineries

Tech. Support

Catalyst Upgrade

• Licensing and technical support fees

• Sales directly to customers • Reprocessing fees or leasing

agreement

• Build credibility• Optimization

for individual customer• Quality

control• Crush test


Catalyst company

• Marketing and R&D staff• Legal• Licensing• Lab space (UA = $20/ft2/yr.)• Contract manufacturer

5

Product Delivery:

Company



More Active

Higher ThroughputSpace

Equipment

Partners:

Hypothesis and Experiments

ThruPore Technologies

Catalyst Companies

Contract Manufacture

rs

Distributors

Research Catalysts, Inc.

Partners:

Results• Catalyst companies

o Be careful!

• Contract manufacturerso A lot of contacts with companies needing

catalyst technologyo Use catalyst for chemical production for

their customerso Mutually beneficial

• Distributorso Most “distributors” have their own catalyst

product lines – be cautious


What’s Next• Find more possible partners• Talk to more contract manufacturers• Prototype for VC’s• Establish catalytic properties • Continue to refine cost estimates• Pursue IP license

T3


What is a Catalyst?

… “a catalyst is a substance that changes the rate of a chemical reaction without itself appearing into the products.”


How a Catalyst Works

Raw Material

Product

H-H O=

O

H-HH-

HO=O

O=O

H-H

H2O• Reactive

Surface Area Very Important

• We have a Football Field in a Teaspoon


Competitive Landscape

Catalyst Suppliers

W. R. Grace

BASF Catalysts

Johnson Matthey

Umicore $12.6 B

Sales

$6.5 B

$12.5 B

$1.9 B


Major Players in Chemical Catalysts

1.66 B

ThruPore NSF Final Presentation

Education

Transcript of ThruPore NSF Final Presentation